Camera Shy - Part 2
If you’re camera shy, we know it’s hard to step in front of the lens. However, injecting your brand personality, the essence of you, into some of your videos is a powerful way to make connections and build relationships.
Unlike other real estate oriented videos, we encourage you to tap into your passions and interests, first, and then establish that you sell real estate. It’s a big opportunity for authenticity to shine, and that’s when you start building trust.
Here are some ideas for those of you reluctant to face the camera.
Utilize still photos. Use the Ken Burns effect to create the illusion of movement. Much more interesting than static, just don't over use it. Actual video is genearlly preferred.
Short video clip(s) of you in action: Golfing, tennis, biking, hiking, kayaking, fly-fishing, cooking, gardening, exercising, dog-walking, coaching little league, shooting hoops, polishing the chrome on a classic car - you name it. We think these short clips ring true to our brand - and our brand mascot. Hint, hint - who wants to look at us when he's around?
Go-pro camera. Focus on the scene in front of you.
White water rafting, mountain biking, snow skiing…
4. The object of your desire. For example, if you love coffee, do a series about local coffee shops and you tasting the house special.
Example, “ Today, I’m at Hidden Roasters in downtown Camas, sampling their latest creation, a honey lavender latte.”
The “you” in the video is a clip of the beverage and your genuine excitement in tasting it. Yum.
Optimally, these videos will benefit from a clear voice-over from you. Invest in a good microphone and create a story board for your video. Practice your script and try to relax and have fun.
Tip. As a radio broadcaster, I (Debb), always visualized a loving and friendly face when I opened the microphone. It brought a smile to my face and my voice. Try it, it works.
Remember, the goal isn’t a video of you talking for two minutes ( or more). We want these videos to showcase your interest(s) in a natural manner that’s informative, entertaining, and engaging. Leave them wanting more.
Much like Anita Clark 's Facebook Fridays, we encourage you to subscribe to each other's YouTube Channels - and take a minute to "like" or leave a comment. You can also add your own YouTube Channel in the comments below, and ask for subscribers. Be sure to subscribe back though - it's quid pro quo!