5 Tips for Creating an Engaging Facebook Business Page

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Create an Engaging Facebook Business Page With These 5 Tips

If you own a business, you need a Facebook business page. If you have one, you need to make sure it’s engaging and up-to-date. If you’re thinking about starting one, be aware that it’s more than uploading some photos and posting content. It all starts with a comprehensive strategy for getting more leads.

Here are 5 tips for creating an engaging Facebook business page.

Keep Business and Personal Matters Separate
Creating a personal profile page for your business instead of a Facebook Business Page will put your company at a considerable disadvantage. When you create a Business Page on Facebook, you gain access to numerous content creation tools, paid promotional opportunities and analytics and insights. Plus, when you create a personal page, instead of a business page, it requires people to send you a friend request to engage with you.


Use Page Roles

You've probably heard plenty of horror stories about people posting personal content to their employer's social media channels. You can avoid these kinds of publishing mishaps by assigning Facebook Business Page roles only to those employees or assistants who need it to do their work.


No Glam Shots, Please
You want to choose a profile picture that is easy for your audience to recognize. This can be anything from a company logo to a headshot. I recommend adding your company logo to your page’s cover and choosing your professional photo for the cover photo. It’s important to present a professional image but people like knowing there’s a real person behind the company.

Being recognizable is essential for getting found and liked, especially when it comes to Facebook searches. It’s what shows up in search results and is what is pictured at the top of your Facebook page.


Grab Attention With an Engaging Cover Photo or Video
Your cover photo or video takes up the most real estate on your Facebook page. Be sure to choose one that’s engaging and high-quality. The dimensions of the cover photo change frequently. Be sure you check on the official guidelines often.


No Call-To-Action Button? What a Waste!
Adding a call-to-action button to your business page is a great way to drive more traffic to your company website. The options for companies to add call-to-action buttons to their pages has expanded since their introduction in 2014. The best part about this feature is that you can get data on how many people are clicking on your call-to-action through the site’s view insights feature.


Creating a more engaging Facebook page will set your business on the path to gaining more targeted leads. Follow these tips to help your business make the most out of its Facebook business page.

Take advantage of my FREE e-report outlines, "10 Top Tips for Getting Traffic to Your Website Using Social Media". Learn what, where and when to post, tips for trending, building credibility, automation and more!



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Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Pamela: This is a good list of things real estate professionals should consider as they ramp up their Facebook marketing via their business page.

Feb 14, 2019 11:52 AM #1
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

that all important call toaction button--I need to add one! Thanks!

Feb 16, 2019 12:13 PM #2
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Great Tips for creating an engaging Facebook Biz Page. I need to make some changes. Thank you Pamela Cendejas 

Feb 17, 2019 01:59 PM #3
Cathy Starkweather
La Rosa Realty, LLC. - Celebration, FL

Thank you for the tips, great post. 

Feb 18, 2019 05:08 AM #4
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

I was hoping your highlighted "call to action" text would give me an example.    But thank you for the thoughtful post.

Feb 18, 2019 11:10 AM #5
Kat Palmiotti
Grand Lux Realty, Monroe NY, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

These are great tips. I have some updates to make!

Feb 23, 2019 04:40 AM #6
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Thanks for the tips!

Feb 23, 2019 08:38 AM #7
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Pamela:

I've bookmarked this for future reference - these are all very useful.


Feb 23, 2019 10:03 AM #8
Stephen Turner
Gemcraft Homes (TriCorner Realty) - York, PA

Thanks for the tips and I just submitted to download your tips sheet!

Feb 24, 2019 03:10 PM #9
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Anita Clark has wonderful tips on Friday and so do you. It is wise to have a personal and business page Pamela Cendejas , I do think it is good to throw in a little bit of personal info and fun into the business page so it is not too boring. What do you think?

So glad Carol Williams  featured this as I missed this post 

Feb 25, 2019 11:47 AM #10
Randy Mitchelson,APR
iPartnerMedia.com #goipm & Homeland Heroes Home Loans - Bonita Springs, FL
First Impressions are made at First Click

Bottom line is BE SOCIAL. Show the personal side of your business - office birthdays, charity events, fun stuff.  Favor video over still images. And if you really want engagement, pay Facebook for it. 

Feb 25, 2019 07:01 PM #11
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Pamela Cendejas

Second Self Virtual Assistance (928) 692-3235
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