Create an Engaging Facebook Business Page With These 5 Tips
If you own a business, you need a Facebook business page. If you have one, you need to make sure it’s engaging and up-to-date. If you’re thinking about starting one, be aware that it’s more than uploading some photos and posting content. It all starts with a comprehensive strategy for getting more leads.
Here are 5 tips for creating an engaging Facebook business page.
Keep Business and Personal Matters Separate
Creating a personal profile page for your business instead of a Facebook Business Page will put your company at a considerable disadvantage. When you create a Business Page on Facebook, you gain access to numerous content creation tools, paid promotional opportunities and analytics and insights. Plus, when you create a personal page, instead of a business page, it requires people to send you a friend request to engage with you.
Use Page Roles
You've probably heard plenty of horror stories about people posting personal content to their employer's social media channels. You can avoid these kinds of publishing mishaps by assigning Facebook Business Page roles only to those employees or assistants who need it to do their work.
No Glam Shots, Please
You want to choose a profile picture that is easy for your audience to recognize. This can be anything from a company logo to a headshot. I recommend adding your company logo to your page’s cover and choosing your professional photo for the cover photo. It’s important to present a professional image but people like knowing there’s a real person behind the company.
Being recognizable is essential for getting found and liked, especially when it comes to Facebook searches. It’s what shows up in search results and is what is pictured at the top of your Facebook page.
Grab Attention With an Engaging Cover Photo or Video
Your cover photo or video takes up the most real estate on your Facebook page. Be sure to choose one that’s engaging and high-quality. The dimensions of the cover photo change frequently. Be sure you check on the official guidelines often.
No Call-To-Action Button? What a Waste!
Adding a call-to-action button to your business page is a great way to drive more traffic to your company website. The options for companies to add call-to-action buttons to their pages has expanded since their introduction in 2014. The best part about this feature is that you can get data on how many people are clicking on your call-to-action through the site’s view insights feature.
Creating a more engaging Facebook page will set your business on the path to gaining more targeted leads. Follow these tips to help your business make the most out of its Facebook business page.
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