How to Use the SEM Rush Audit Tool with IDX Websites

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Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing
https://activerain.com/droplet/5hpM

As a subscriber to SEMrush and as an SEO Pro I tend to want to use tools that other pros are using.  SEMrush has been regarded as a great tool so I wanted to dive in deep and see if I can get a brand new site to not only rank but also to a 100% using their audit tool.

So this is where we start:

SEMrush and as an SEO Pro As I stated this is a new site, fresh install of WordPress I am using the Equity theme from Agent Evolution and IDXBroker to pull in real estate information.  This is important to know since IDXBroker’s images can also have slowdown issues pulling in non-compressed images from the local Multiple Listing Service. (MLS) The current site has 8 pages and 2 blog posts, the rest are IDXBroker pages. That the SEMrush bot has crawled.

So Let start with the 1 error.

The Issue is with Mixed Content – Meaning that this is an HTTPS secure site and there is a link to a non-https site or image, this was an easy fix it was an old iframe on the page.  I just deleted the page since it was not being used.  (IDXBroker provides a featured listing solution.)

Now let work on the big number 498 errors:

SEMrush and as an SEO Pro As you can see most of the issues are caching issues (uncompressed javascript and unminified files) I however, am using a caching plugin that is supposed to be doing this for me.  I am using Hummingbird Pro from WPMU Dev (to start with).  Here is the result of the performance test: SEMrush and as an SEO Pro

I am going to start with the Compression issue:

To enable Gzip compression on your site, if it is wordpress then most caching plugins will do this for you.   If you don’t’ then you can add this to your .htaccess file:   SCROLL DOWN TO KEEP READING


SetOutputFilter DEFLATE


SetEnvIfNoCase ^(Accept-EncodXng|X-cept-Encoding|X{15}|~{15}|-{15})$ ^((gzip|deflate)\s*,?\s*)+|[X~-{4,13}$ HAVE_Accept-Encoding
RequestHeader append Accept-Encoding "gzip,deflate" env=HAVE_Accept-Encoding

AddOutputFilterByType DEFLATE "application/atom+xml" \

"application/javascript" \

"application/json" \

"application/ld+json" \

"application/manifest+json" \

"application/rdf+xml" \

"application/rss+xml" \

"application/schema+json" \

"application/vnd.geo+json" \

"application/vnd.ms-fontobject" \

"application/x-font-ttf" \

"application/x-font-opentype" \

"application/x-font-truetype" \

"application/x-javascript" \

"application/x-web-app-manifest+json" \

"application/xhtml+xml" \

"application/xml" \

"font/eot" \

"font/opentype" \

"font/otf" \

"image/bmp" \

"image/svg+xml" \

"image/vnd.microsoft.icon" \

"image/x-icon" \

"text/cache-manifest" \

"text/css" \

"text/html" \

"text/javascript" \

"text/plain" \

"text/vcard" \

"text/vnd.rim.location.xloc" \

"text/vtt" \

"text/x-component" \

"text/x-cross-domain-policy" \

"text/xml"

AddEncoding gzip              svgz

After which you can go here: https://varvy.com/tools/gzip/ and check to see if it works. (if this page is down or any reason just Google Gzip Compression Test.)

SEMrush and as an SEO Pro

Now let’s re-run the test:

SEMrush and as an SEO Pro Not to bad; 390 errors down. Now for the rest of the warnings to save you another screenshot I am going to work on the 53 un-minified;  JavaScript and CSS files first.  Using the Hummingbird plugin I can select the files that need to be minified.  I selected the files and deleted the cache and here is what I have now. SEMrush and as an SEO Pro One of the biggest issues that I have, when I minify JavaScript and CSS files, is that the site will not load correctly.  This is a common WordPress speed issue, so I have a browser with a private tab and I am refreshing just to make sure that the site looks ok.  Also, I am finding that there are still 5 issues with JavaScript and CSS files so I don’t feel confident that I am going to be able to get warnings down to 0.

So on to the next issue that has a lot of errors:

SEMrush and as an SEO Pro

24 HTTP URLs in the sitemap for an https site.

SEMrush and as an SEO Pro This was an easy fix all I needed to do was enable HTTPS in IDXBroker  at the same time I also created a CNAME so instead of http://snohomihsland.idxbroker.com it will now show https://local.snohomishland.com After making those changes the score gets worse :( SEMrush and as an SEO Pro   While there are issues with IDXBroker which a lot of them were solved just by creating sub-headers and fixing the issues.  By doing this lowered the issues down to 79. SEMrush and as an SEO Pro Most of which are IDXBroker issues, which I have a support ticket into to fix some of the issues, more on that later.  Going through some of the other issues I noticed that I forgot to set tags and some categories no no-index. After doing that I end up with 55 Warnings. SEMrush and as an SEO Pro The 1 error is a crawl error which happens from time to time. While waiting for support to get back to me I decided to work on other issues. Such as the robots.txt file here what mine looks like: User-agent: * Disallow: /wp-admin/ Disallow: /trackback/ Disallow: /xmlrpc.php Disallow: /feed/ Allow: /wp-admin/admin-ajax.php Sitemap: https://snohomishland.com/sitemap.xml

After fixing just a few items my warnings have dropped:

SEMrush and as an SEO Pro Here are the remaining issues that we have with the site, I have found that there are some issues that are out of my control all of which are IDXBroker wrapper issues.  For example images that do not have an alt attribute tag, this only happens on the printable page of each listing. Here is a link to that image - https://stats.idxbroker.com/ftestd.gif This is an error for all IDXBroker users and the hosted .gif file is on their server. All for a dot.  I have put in a support ticket to ask if they or I can fix it. This is where I am going to call this completed since there are items out of my control.  Here is the final snapshot: SEMrush and as an SEO Pro

 

This seems like a lot of work for a 10% raise, but keep in mind without the IDXBroker issues the site would be at 100%.

Have Questions about IDX Broker or SEM Rush errors? Ask Us Here

 

Originally posted on Personal SEO.com

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ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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Rainmaker
1,264,966
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Tammy,
Wow... that's a little beyond my brain power but I'm sure there are plenty of people out there who can benefit from this tutorial on SEM Rush Audit Tool.

Feb 21, 2019 05:04 PM #1
Rainmaker
1,137,258
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Very detailed info... Another good reason to hire an expert like you!

Feb 23, 2019 06:16 AM #2
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Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Wooosh.  Most of that sailed right over my head!

Feb 23, 2019 02:49 PM #3
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Tammy:

I think I understand this overall conceptually but it's well outside my level of expertise. That's where there are experts like you!

Jeff

Feb 24, 2019 11:23 AM #4
Rainmaker
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Melissa Spittel
Coldwell Banker Residential Brokerage - Westminster, MD
"Achieving Results Together "

I used to use SEM Rush but it’s so expensive. I now use Mangools. It’s not quite the same, but is very helpful with keyword research, CTR’s, link building, etc.

Feb 25, 2019 07:43 PM #5
Rainmaker
2,725,258
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Definitely into intuitive design for all the websites that need it, which are many.

Mar 20, 2019 12:00 AM #6
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Tammy Emineth

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