Hiring a Real Estate ISA can be a great business decision for you. However, in the 11 years that we have been operating, not all of the stories we’ve heard have been successful. One reason is that some Real Estate business owners fail to set clear and realistic expectations. Setting your expectations and providing the avenues for your Real Estate ISA to be successful is a crucial step in ensuring that you are all hitting your goals. Missing this step can lead to failure and frustration for both you and your team.
So how do you set yourself up to win with your Real Estate ISA?
Figure out your Key Performance Indicators (KPI) or Lead Indicators.
These are metrics that you can use to track performance vs. your goals. You need to figure out what is relevant to your goals within the context of the Real Estate industry. By figuring these out, you will be able to set up your paradigms for your business’ success. Your KPIs should be clear, perceptible and tangible.
For example, if you wanted to lose weight, your KPI for each week would be: What is your daily calorie intake, how many times did you work out, what exercises did you complete, how long did you exercise.
When you track these metrics at a daily, weekly, monthly and yearly cadence, you will be able to measure your results and figure out your big wins and areas for improvement.
So, how many leads do you have, how many dials is your Real Estate ISA making in an hour? How about in a day? What is the quality of their conversations (scripts, objections handling)? What are the results?
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