Networking at the 2019 CRS Sellabration Convention
I attended the annual CRS convention, Sellabration, at Caesar's Palace in Las Vegas recently - the Council is now known as the Residential Real Estate Council (RRC) but the designation is still CRS – Certified Residential Specialist.
As always, the education and networking were excellent, and I came away with a ton of great ideas and tips from the 2 ½ days I was there. The challenge will be deciding what key strategies to implement since I can’t reasonably use them all, nor should I.
The big plus was the opportunity to meet and network with top CRS agents from around the country, which has allowed me to assemble a significant referral database over the years I have been attending.
I met about 20 CRSs I did not know, and had a chance to chat with them so we now know each other a little better, and exchange business cards (and my branded screen cleaner, that is always a hit). This means potential future opportunities for sharing more inbound and outbound referrals around the country.
And of course I always enjoy seeing and catching up with the many CRSs I already know from around the country who are good friends. There never seems to be enough time to see everyone and still attend the conference!
I sent hand-written thank you notes to all of these new CRSs, and everyone I reconnected with, after the event…and added the names and contact information to my referral database with brief notes about them.
It was interesting to observe the different ways that people network. Many take time to spend a few minutes talking with the other individuals in the halls between sessions, and in the seminar rooms before the talks begin, learning about their markets and getting to know them personally.
But there are some who simply walk around, shove a business card in your hand, ask that you remember them for any referrals, and off they go. I could do just as well doing a blind search in our CRS database. I don’t know them, didn’t get to know them, and won’t likely remember them!
This networking provides the opportunity to establish possible second level referrals – when someone who knows, likes and trusts you passes your name along to an agent you wants to make a buyer or seller referral to your area but doesn’t know anyone. I’ve had 2 of these this year already!
And I like to be able to pass along the name of an agent I know can do a good job to someone who is asking for a referral, even when I get nothing out of it besides being helpful professionally. It’s part of giving back to the CRS community.
Lastly, the CRS Sellabration was a great opportunity to be introduced to someone you don’t know by someone you do.
When a fellow agent you know, and are friends with, takes the time to introduce you to someone they know, like and trust, it adds a level of credibility to that introduction, really a recommendation about you. I try to keep track of all those introductions, too, so I can reference them in the future if needed. And of course they get thank you cards and are added to my CRM, too!
There were some great educational take-a-ways, too. Stay tuned for that follow-up post!