3 Ways to Boost Your Productivity as a Realtor®

Services for Real Estate Pros with www.PrinterBees.com BRE# 01392374

Everyone has the same 24 hours in a day, but the demands of your life are completely unique. It can be frustrating to try to get everything done!

This is especially true for Realtors®, because you have to work odd hours to accommodate showings and open houses, along with being in the office during the day in case you get calls. It can feel like a 16-hour-a-day job!

Fortunately, there are ways to improve your productivity as a real estate agent. Here are some tips to use this year.

Take Advantage of the Right Tools

Some productivity tools are incredible, and others simply won’t work for you. Experiment, and when you find what works, stick with it! 

One thing that works for almost every agent is email automation. A tool like Infusionsoft can help you respond quickly to your list without having to take the time to type out every single email. When you set up campaigns that run automatically, you can nurture leads without lifting a finger!

Other tools you might enjoy include:

  • Trello, a free and easy-to-use system where you create tasks and drag them to different lists as you move them through a process
  • Zapier, which allows you to connect hundreds of apps so that you can easily move data from one tool to another without spending hours doing it manually
  • Canva, a graphics maker that saves you hours on creating high-quality graphics with easy-to-use templates

Focus Your Efforts on What Works

We talk often about the importance of creating a marketing mix for your business. We suggest mixing social media with email marketing, your business website, and print marketing.

One of the best ways to boost your marketing productivity is to focus on what works. Over time, you’ll be able to test a variety of strategies and make tweaks.

Here are some tried-and-true tips to start with.

  • Farming. Establish yourself in a specific neighborhood with postcard marketing, popbys, and participation in local events.
  • Social media. Start with just one platform, and add more as you get comfortable. We recommend starting with Facebook due to your ability to target with ads and create groups centered on your farm area.
  • Email. Build an email list and send a newsletter with helpful tips for homeowners, buyers, and sellers. Promote your latest listings as well!
  • Your website. Target neighborhood-based keywords and build a community page to share useful information and boost engagement.

To make these even more effective, tie them together. Use postcards to promote your social media accounts. On social media, encourage people to visit your website. On your site, offer a downloadable freebie to build your email list. Through email, share useful information and encourage buyers and sellers to contact you.

Know Your Best Hours

Not everyone is at their best between 9am – 5pm. I have a friend who doesn’t really get “in the zone” until after 12pm, and is often working until midnight.

As much as you can, focus your highest-value activities into your best hours. Whether you’re a morning or evening person, put your best energy into outreach, popbys, and business building. Save your lower energy time for paperwork, email, and lower-quality tasks.

Being in real estate is not easy, especially when you have a family and a life to live! However, by using the right tools, focusing on high-quality tasks, and using your best hours wisely, you can accomplish more.

Speaking of accomplishing more, what about getting your postcard mailing off your plate? Whether you want to use regular farming postcards or EDDM®, contact PrinterBees today to find out how we can make sure your mailings get out on time, every time.



This post originally shared on PrinterBees' Real Estate Marketing Magazine.


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Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Nadine, great information for people to know about in our business.  I will reblog this in about 4 weeks.


Feb 20, 2019 02:45 PM #1
Nestor Gasset
International Properties and Investments LLC - Wellington, FL
Wellington Luxury homes & Equestrian Expert

Thanks for the information Nadine.  It should help those new in our business. 

Feb 21, 2019 05:49 PM #2
Hrisco & Associates
Hrisco & Associates - Roanoke, TX
Roanoke Homes for Sale - Roanoke Neighborhoods

Great info Nadine, thanks for the tips...

Feb 21, 2019 08:55 PM #3
Gwen Fowler-CRS- 864-638-3599 SC Mountains & Lakes--
Gwen Fowler Real Estate, Inc - Salem, SC
Gwen Fowler Real Estate, Inc.

Great ideas. I have been doing postcards for more than 30 years.  My farm calls me "the pen pal".  I have continued mailing even though I have been told they are old school--they work for me.

Feb 22, 2019 05:25 AM #5
Greg Mona
eXp Realty - Chandler, AZ
Professional Real Estate Representation for YOU!

Thanks for this post, Nadine Larder. It is nice that you listed some very helpful tools like Trello and Zapier that I was not aware of. Will look into them, as streamlining any process is what we all strive for. It can feel overwhelming at times. 

Feb 22, 2019 07:02 AM #6
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

I get a lot of satisfaction making a to do list each day, and sticking to it. Keeps me organized and on track!

Feb 23, 2019 06:46 AM #7
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Nadine Larder

Real Estate Marketing Expert/PrinterBees Founder
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