Facebook Fridays - 5 Things To Do When Your Marketing Fails

Real Estate Agent with ColdwellBanker SSK Realtors ~ 478.960.8055 anita@cbssk.com

Facebook Fridays - Courtesy of Anita Clark Realtor

~ Facebook Marketing Tips ~

Wow. It has been quite awhile since I remember a week where I saw more FB bashing going on. It was happening in mastermind groups, as comments on general "guru" posts, and even here in the Rain. Most of the complaints were much ado about nothing or rehashing old rants. While I did a pretty good job of staying out of the debates, it did get me thinking. If we as biz owners are not happy with FB here are 5 key things we can do about it...

  • Close Your Account - I dare you! If FB is not working for you or you have hangups about the way they run their site, just leave. Why waste your money and time. It really is that easy. 
  • Learn To Use It - If we are going to do something we should learn to do it well. That is certainly true with online marketing, in all forms. There are so many excellent ways to improve our pages (many are shared via FB Fridays on a weekly basis) to help us generate new prospects. Take control of your FB marketing...do not let it control you! 
  • Hire Someone to Make It Work - There are some incredible VA's, several of which play here in the Rain, who can bolster your FB presence, fix what is broken, and even run your page for you. Prices and experience levels vary so always check resources before hiring anyone to perform marketing on your behalf. 
  • Keep Kickin' Butt - You know who you are are. You have figured it all out and are quietly reaping the rewards while others are floundering. Kudos to you for taking the time/effort to master this platform. 
  • Do Nothing - Complaining is still easy and free. I get it. You hate it because of (fill in the blank), yet you still use it. Incorrectly, but "everyone else is there" so you want to be too. It may be time to decide which of the other 4 categories you prefer to be associated with.

PLEASE stop by the 5 Facebook Business Pages below, LIKE their page, and leave a comment. It is always nice to reciprocate, so if you are visited, please take a moment and return the favor.

As always, enjoy Rainers!


Keith McMullin

Port Aransas Real Estate


Mikey Bente

LuXre Realty with Mikey Bente


Debra Gietter

Luxre Realty - Debra Gietter


Brian Fisk

Fisk Real Estate LLC


William Margita

Las Vegas Real Estate

Facebook Articles

What would a Facebook Fridays article be without several links to articles on how-to, excellent general information, and useful tips to help you start your weekend off right? Like a kid in a candy store, I am ready to dive in and find something sweet...how about you? Take a few minutes over the next couple of days to peruse the content and find something you can implement...you may just get new leads from it. Happy reading!  ;-) 

Key Tips to Get Leads via FB Messenger Ads

Analyze Customers w/the FB Attribution Tool

15 Smart Facebook Tools for Savvy Marketers

FB Page Publishing: Changes To Know About

Were You Aware? FB Pages Can Join Groups

Bonus: Is Blogging Dead? Long Live Blogging!

Happy Facebook Friday! ;-)

Facebook Fridays Information

If you enjoy these weekly Facebook tips, and want to help promote others, please consider joining the AR Facebook Fridays Group. We can all benefit from learning and growing our business through Facebook and other social media sites.

FREE Offer...If you have not already been featured, please leave the URL to your FB Biz Page in the comments below and I will make sure you are recognized on a future Facebook Fridays post. It really is that easy!

~ Anita ~


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Robert J. Russell
Robert J Russell Companies - Dallas, TX

Come join us - Looking for Realtors in every city, state and country! Only ONE REALTOR per city - claim your city NOW !



Feb 22, 2019 12:48 PM #16
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

HI Anita... it all comes down to expectations... we each need to define for our own selves what we expect to get out of Facebook and work towards that. No bashing needed then.

Feb 22, 2019 01:47 PM #17
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Anita,  I was at a meeting this morning where someone was bashing FACEBOOK.  I disagree with what he had to say big time.


Feb 22, 2019 02:22 PM #18
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Sam: Those who just bought are not likely to be selling anyway so marketing to them is fools gold. I do agree there are other ways to generate leads than advertising...unfortunately many who market online are just throwing darts hoping something sticks. ;-)

My pleasure Roy. Thanks for stopping by each week.

Yep, already a member, Robert.

Nina: I completely agree but some still feel the need. Go figure.

Will: I hear it in classes too. Some say it does not work because they were unable to get it to work. What's the issue there?

Feb 22, 2019 02:28 PM #19
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Hello Anita, It really is that simple isn't. If it is not working leave. There are so many whinners and complainers in some groups. If you try to give positive energy they attack. These groups I leave.  Have to love our Facebook Friday group all positive input. 

Happy Friday  

Feb 22, 2019 02:32 PM #20
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Anita, luckily, have not seen any FB bashing, and definitely don't want to join in that.   You always give us great tips, and like Amanda says - you get back what you put in.

Feb 22, 2019 02:50 PM #21
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good evening Anita Clark ,

I love your post and so glad to see it featured!! You are the queen of Facebook and I love all your tips!!

Feb 22, 2019 05:10 PM #22
Angelica Parvaz
Urban Nest - Las Vegas, NV
"Your home is where our heart is...find your home

Anita, I appreciate your posts, always so insightful! I want to ask you what VA do you recommend, whether by one experience or by what have heard. Thank you Facebook:facebook.com/LasVegasRealtorAngelica

Feb 22, 2019 06:05 PM #23
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Hannah: I often laugh because some have a really good FB presence and look like they are going nowhere. I often wonder if it is a ploy to deceive competitors.

Definitely something you want to give a wide berth, Joan.

Thanks Dorie. FB marketing can be a good ally.

Message sent Angelica Parvaz (and Brian England). Angelica...you are on the list for next Friday's article. 


Feb 22, 2019 06:42 PM #24
Brian DeYoung
Howard Hanna Real Estate Services - Ithaca, NY
Brian DeYoung

loved your 5 options.  Months ago I picked option 6, I just reduced usage, stopped paying for advertising on FB, and monitor it a little, occasionally. I have had sales directly linked to clients from FB.  

Feb 22, 2019 06:46 PM #25
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I don't enjoy Facebook and have had to push myself to use it at all - but I don't go in for bashing. That's a waste of time and energy.


Feb 22, 2019 08:13 PM #26
Rose Mary Justice
Synergy Realty Pros - Dandridge, TN
Synergy Realty Pros

Facebook is a great tool to work through. Keep it professional and it should work.  I find if you get into the heated discussions you will lose business.

Be the Expert!

Feb 22, 2019 08:39 PM #27
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Good to hear it is working for you. Kudos Brian.

Absolutely agree, Marte.

Rose Mary: Wise words to live by!

Feb 23, 2019 04:30 AM #28
Shirley Coomer
Keller Williams Realty Sonoran Living - Phoenix, AZ
Realtor, Keller Williams Realty, Phoenix Az

Facebook is a great way to reach friends and clients alike!  Great post!

Feb 23, 2019 06:52 AM #29
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Well said, Anita. Everyone has options and no one is forced to be on FB, participate, or read the stuff they don't like.

Feb 23, 2019 07:52 AM #30
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Yes indeed. It is a good resource, Shirley.

Same as any platform, Jeff. We can skip or move on anytime we want.

Feb 23, 2019 01:09 PM #31
Greg Mona
Faira Homes Corp - Scottsdale, AZ
Real Estate in the 21st Century!

Thank you, Anita Clark for yet another great "Facebook Fridays" post. Your 5 Marketing Tips were spot on. For some, perhaps the best decision would be to just shut it down. As you and others have written in some form or another over the years, you get out of it what you put into it. This was also a great reminder that since I became a DB for a new brokerage here in AZ last October, my former team Facebook page has just sat there. Guess what I'll be doing this coming week! ;-)

Feb 24, 2019 07:00 AM #32
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

That is such a true statement, Greg. We can't half @$$ it and expect results, then complain when nothing happens, because we didn't do it right to begin with.

Feb 24, 2019 07:36 AM #33
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

Always tune into your weekly series with appreciation; I get so much out of these!

Feb 25, 2019 09:26 AM #34
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Great to hear. Thanks M.C.

Feb 25, 2019 02:30 PM #35
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