There are a lot of small and medium companies around the world. On one hand, this is great as it suggests the existence of an amazing entrepreneurial spirit, however, it also means that there are fewer resources available and that there are certain things we can’t all take advantage as well.
Regardless, one thing you need to know is that marketing is one of the greatest resources an SME needs to use and apply. With this in mind, below you’ll find some marketing tips to make your business grow:
1.- CREATE A WEBSITE FOR YOUR COMPANY.
This is a topic that may surprise you, because believe it or not, this is something many companies don’t consider as a priority. Web agencies have been trying for years to highlight the need for any company, whatever the sector of their activity is, to have a web page, and it’s still something viewed as not so important for some. When in fact, a website is the first showcase to your business. Before going to a store, lots of consumers nowadays look for the information online.
If a consumer or potential client look for you online and doesn’t find anything, they will question your business and at the same time, will probably find someone who is your competition. This is why it is really important to have an online presence. Having a website is an advantage to managing your online presence. You can add all of your content, images, address, work schedules, etc., everything you think is worth it for your clients to see. Fact: work schedules are one of the most searched information by consumers.
Now, how to create a website?
Hire Spot Color Marketing, a website design company in Palm Desert, they will be in charge of creating and managing the website. This is a trustable method. By partnering with a digital marketing agency in Palm Springs, you can focus your valuable time on managing and growing your business.
2.- CREATE VALUABLE CONTENT ON YOUR SOCIAL MEDIA.
Having a digital presence is really important these days because if you don’t have it, many people would think that basically, you don’t even exist. However, a digital presence is not enough if you don’t manage it well. Managing your digital presence well means at some level, creating quality content that that will cope with your digital strategy in all your digital channels.
Once you have identified the client you want to attract, the next step is to create content that it’s appealing to them to make them follow you. This material needs to have variety so you don’t fall in monotony and boredom. For example, try during the week, try to intercalate pictures, videos, articles, infographics, blog articles, podcasts, etc.
As the time passes, you’ll be able to identify which content works better and on which days is better to post it, so, having that as a basement, it will be easy for you to develop an ideal posting schedule.
3.- MOBILE ADAPTATION IS ESSENTIAL.
In many countries, the number of users that surf the internet through mobile devices is close to 50%, and even more. This then demands that the content we create can be seen and looks good both on computers and mobile devices.
The recommendation is for you to always check on your phone how the content you post every day looks. It is important to make sure that the picture doesn’t look cut, that the text can be read easily, and that every detail makes the experience more enjoyable for the user.
Likewise, if your company has a website or a blog, you need to have a mobile friendly or responsive version of it, as if you ignore this, it would be enough for Google to penalize you when it comes to search engine positioning.
4.- ADVERTISE AND MANAGE YOUR ONLINE REPUTATION
Taking advantage of the digital tools is free until a certain point. If you wish to go further, it will be inevitable to use your wallet, especially in these times we live in.
It is important for you to know that if you invest, you’ll have a better scope and probably more followers through the content you produce. You are probably thinking, “paying for advertising is really expensive”, but, it’s not expensive at all! The best part of online advertising is that it demands much lower costs than traditional advertising.
According to deemly, ratings and reviews affect consumer’s decision. It is best to create and be verified users of online review sites so you can act quickly to appeal to the bad rating or boost an excellent rating. When a satisfied customer made a 5 star rating, be sure to thank him or her in the most appropriate way. But when a dissatisfied customer rated you unreasonably be sure to appeal nicely and discuss the rating in a friendly way. On most sites, you still then have a chance to appeal on the bad rating during the discussion. Here, you will also know what areas are to improve in your products or services.
5.- MEASURE ALL OF YOUR ACTIONS.
As secure as you are with the things you’ve been doing, the ideal thing to do is to measure your results every certain time so you can sharpen and re-think your strategies based on successive comparisons.
Tools like Google Analytics, Google Webmasters, Metricool, Bitly, Buzzsumo, etc., are perfect to follow up and diagnose your monthly strategies.
A beautiful thing of the digital era is that until a certain point, a not so large budget is not an obstacle to really take advantage of the different options digital marketing has to offer.
6.- INTERACT WITH YOUR CLIENTS AT THE RIGHT MOMENT.
There are many social networks with a good number of comments, that unfortunately, are not properly exploited. Lack of time, laziness, little attention, who knows why. The truth is that, if a client feels like he was not properly attended on the digital platforms, it will be hard for him to feel motivated to comment or ask questions in another opportunity, and this plays against of your company’s interests and reputation.
Make sure you answer the comments you do receive and encourage the interaction with your followers/clients.
Now that you have the necessary tools to make people get to know your company, it’s time to make your business grow and be positioned in the market.