DISCLAIMER: Those in the know... PLEASE flame this blog if what you read below is incorrect!
Right: what in the world am I talking about??
If you are editing your own web and you publish, then do a browser search with your keywords to check to see how it published or if ranking changed.....
DO NOT CLICK ON YOUR WEB URL in SERPs on a regular basis checking search terms to see if your keywords, photos, text, formatting and other metadata worked as you envisioned.
If you do, your browser is smarter than you think and it will serve up what YOU consistently click in the search results -- thinking that THAT IS WHAT YOU WANT TO SEE.
What happens then is that YOU think: "WOW, I am a genius and MY web is on top of the search results!!"
You have just trained your browser to serve up the most searched url that you click on to check formatting after you publish. And guess what: that url is YOURS.
Why do I say this to warn you?
Because I performed this very act. For years. Several years. Thinking that I had done a great job with tweaking my images, text, and keywords, metatags, etc.
So I left my web alone. It was perfect and I was convinced I was NUMBER ONE.
But after a few months, after a few years, I did a search on ANOTHER COMPUTER to check my search terms, keywords, etc. because business had been tapering off for some strange reason. I originally thought it was the last recession and this was what I should expect...
Guess what: I was WAY down the SERPs -- buried several pages down in fact!
I then double checked on MY computer: I was in the first three returns!~ AHA!!!!!
I was WRONG. I had deluded myself. And I think I figured out the above explanation was the reason why.
Check to see how your published web(s) is being viewed by using a variety of browsers on ANOTHER computer, preferably someone's not in your office or house. Probably better on a computer with a different internet provider, etc.
If you do not have another computer handy, you may load an alternative web browser like Opera or Firefox (if you have Google) and do the checking on the same computer. Just DO NOT click on your own url after you have published and want to immediately check how it formats (photos, text, etc.). You will be helping the AI think that they are doing you a service by returning the web on which search terms you consistently check and click. In fact the only way I bring up my web now is to fill the first one or two letters in the browser search bar of the name of my web and let it automatically fill out the rest of the characters. Then click on it to open and view.
Please sound off if anyone else has observed this phenomenon. And if you are not sure... find another computer or download another browser to double check!