Sometimes Your Pre-listing Presentation Is Your Only Shot!

By
Services for Real Estate Pros with Talk 2 Midori, LLC BK645709

One of the interesting things about being a real estate trainer is many times good agents could be better and bad agents become good.  Not enough in this day and age..because real estate is really competitive.  I don't mean just by the industry professionals..its our world today.

 

With the various types of models and the wealth of information availabe today being good just doesn't cut it.  You must be superior in order to get good results. 

Imagine the results if you are mediocre. It's been my experience...mediocre produces bad results or no results at all.

Now a pre-listing presentation is very important especially if you are competing for the listing.

First one in...leave it with them..last one in..drop it off in advance. 

Valuable...extremely valuable. 

It keeps your face, your services and your name in front of them.

 

A pre-listing presentation can sometimes act as the only presentation..that's right...

I have a great generic template, very simple and easy to manuever..as a matter of fact  I know agents who use it simply as the listing presentation.

If you want it, I'll send it to you please email me: midorimiller@yahoo.com ..use a power point template and copy and paste to edit.  The powerpoint presentation gives it some flava! Plug in your information and include some of your own flava. Your personal services..your personal information and most of all your personal touches.

So what did Jeannette do????

She did video e-mail / email text as well.  We shared with Rich How many active listings in Broward County, Tamarac and in Woodmont.  He had to have an idea as to what his competition was. 

She had to remind him how saturated the market is and it always helps with pricing and let him know in the past month there were x amount of pendings and closed in Broward, in Tamarac and then Woodmont..that way he knows the true number of sales taking place. 

Included a listing agreement, seller's disclosure and a transaction broker notice and also a copy of an As-Is addendum..why for his review.

Nothing more...nothing less..if anything he might have fewer questions when we go over the documents.  

She also attached a letter of what to expect and things to prevent when trying to market a property.  So many times people have no idea what to expect and then ponder why their property hasn't sold.  It's important for them to understand every part of the process.  The reasoning in why you do what you do and how it benefits them.  All of this should be stated and remind them its to get them to their next destination..you will find more cooperation and better communication.

 

Now for the presentation... Jeannette's contact info..the benefits of her online marketing...the power of point2agent and her mission.

She is an e-pro..it says alot considering there is only 6 in Tamarac and 4000 in the State of Florida!

She even included a copy of her certification because I could go on to REALTOR.com and see it and print it. A consumer has the ability as well. 

Not a bad designation to have especially highlighted on the beta REALTOR.com.

I have a great tool that I will share with everyone...

 

Its called the 180 tasks of a REALTOR from the Orlando Board of REALTORS..its spells out a listing from pre-listing to after closing...I have always used this tool and narrowed the 180 tasks down and include in my marketing proposals.  Add a lot of your personality..and your services from your market and you got yourself a winning pre-listing presentation.

Here are a few things to include and keep in mind we have all experience levels on the rain.

  • How many office locations do you have? 
  • Do you do handle property management and rentals?  Your Office? 
  • Do you have in-house mortgage, if so include it..one stop shop? 
  • Do you provide a home warranty?
  • Your Mission Statement
  • Do you have a service pledge or guarantee?
  • Designations
  • Trainings
  • Affiliations don't forget NAR and FAR or VCR..whatever your afilliations are.
  • Do you know your personal stats, your company's stats?
  • Then there is the salability checklist
  • and the gold, silver or bronze package
  • Testimonials

I could go on and on!

It's just like the first challenge..you have to use whatever you have and really use it..not let it sit...you have to perfect it..and then customize it for customer!    

 

Midori Miller
CENTURY 21 Sundance Realty
Mobile: 386-453-3236
midorimiller@yahoo.com
transforming lives one person at a time!
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Rainer
11,083
Charlene Reinauer
Coldwell Banker RB/Laonia - Laconia, NH

Midori,

  Great information and ideas! I have been doing a 2 appointment listing presentation so many of these things I do on my first appointment. But I think I would like to start doing a pre-listing presentation and then just plan to go and list the property at my appointment. Very inspirational!

Charlene Reinauer   www.CharleneReinauer.com

Mar 07, 2010 01:42 AM #69
Rainmaker
657,017
Joetta Fort
The DiGiorgio Group - Arvada, CO
Independent Broker, Homes Denver to Boulder

Definitely bookmarked this one. Now, gotta go spend the day with buyers!

Mar 07, 2010 01:53 AM #70
Rainmaker
736,707
Christine Bohn
RE/MAX Professionals - Gainesville, FL
The Bohn Team, Gainesville FL

Midori - Great info!  I sent you email too.  

Mar 07, 2010 02:31 AM #71
Rainmaker
196,278
Tina Parker
Keller Williams Select Realty - Bedford, NS
CNE, REDM, SRES, CSP Home Staging REALTOR, Halifax

Great post.  I'm new to selling so your pre-listing presentation will be greatly appreciated. Thank you for sharing. 

Mar 07, 2010 06:46 AM #72
Rainmaker
1,431,667
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

I have bookmarked this for latter to follow all of your links.  I note the graphic is a P2A set up.  I have kept P2A just for the syndication value.  I tell people I am # 2 of about 1000 on Active Rain in my county and one of the top 25 in the state.  I explain that Active Rain is the a group of over 170,000 real estate professionals offering some of the most advanced real estate services and information primarily through blogging.

Mar 07, 2010 07:42 AM #73
Rainmaker
467,867
Midori Miller
Talk 2 Midori, LLC - Daytona Beach, FL
Online Marketing For Real Estate Professionals
Mar 07, 2010 10:26 AM #75
Rainmaker
928,418
Kay Van Kampen
RE/MAX Broker, RE/MAX - Springfield, MO
Realtor®, Springfield Mo Real Estate

Midori, send me everything you have.  I could use a fresh new listing presentation.  Congratulations on your gold start.  Well deserved.

Mar 07, 2010 11:35 AM #76
Rainer
167,061
Tamara Perlman
Referral Network Inc. - Truckee, CA

Thanks Midori--It's always good to see what other successful agents are doing to tweak the package. 

Mar 07, 2010 03:45 PM #77
Rainer
390,315
Jean-Paul Peron
The Outer Banks Real Estate Copmpany - Corolla, NC
Carova Beach - Living & Working in 4-Wheel Drive

So many great ideas! My mind it now swimming with thoughts of what I could do to presonlaize it for my market.

 

THANX!

Mar 07, 2010 09:27 PM #78
Rainmaker
410,897
Warren Schutt
Warren Schutt Real Estate - Danbury, CT
Helping People with Their Moves for over 36 Years

The link to the 180 Realtor Tasks was great. Thanks.

Mar 08, 2010 01:59 AM #79
Rainer
387,559
Doug Anderson
Tucker Associates Real Estate Services - Danville, CA
Bay Area Real Estate Views

Midori - Thanks for the info.  I just transitioned into the sales side after 17 years in the wholesale lending world.  AR certainly provides a ton of information to get me headed in the right direction.  Thanks again! ~Doug

Mar 08, 2010 08:47 AM #80
Rainer
117,698
Beverly of Bev & Bob Meaux
Keller Williams Suburban Realty - West Orange, NJ
Where Buying & Selling Works

The most critical factor in any listing presentation is the confidence (I didn't say cockiness) we are able to exude in ourselves and in our market knowledge. Too many people put their heads in the paperwork, in the presentation, as though that is the savior. You have to have the first part or the second doesn't matter. way to go.

Mar 08, 2010 11:22 AM #81
Rainmaker
817,735
Lanre-"THE REAL ESTATE FARMER" Folayan
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

Thank you Midori for the link. I am definitely going to download it. Thanks for sharing this post. Its amazing that you wrote this blog like over a year and a half ago and it is still getting major traffic. Great job. Great post.

Mar 08, 2010 11:54 PM #82
Ambassador
1,301,001
Dagny Eason
Dagny's Real Estate - Wilton, CT
Fairfield County CT, CDPE Homes For Sale and Condo

Midori - Thanks for the great post!   I think I found you by following a link from here to there to you....

I am 3 years later, but would love a copy of that presentation!  I will send you an email.   You are wonderful!

Thanks!

Mar 09, 2010 08:29 AM #83
Rainmaker
107,492
April Stephens
RE/MAX One Realty - Clayton, NC
Broker/Realtor - Johnston & Wake County

Fantastic Post, I got alot of great information from it, thanks so much for all the links!

Mar 09, 2010 11:29 AM #84
Rainer
77,726
Paul Hodge
Keller Williams Realty / Lake Norman-Cornelius - Huntersville, NC

This is a very informative post, thank you so much for sharing.

Mar 09, 2010 10:51 PM #85
Rainer
17,145
Jeff Stone
Douglas Elliman - Port Washington, NY
Seniors Real Estate Specialist

You're right on track with the pre-listing package. You need to place your image and content in the owner's hand, if you can. I keep it short and sweet so as not give too much away, just a 'tickler'. I also try to follow up with a call, e-mail or a hand written note. Follow up, follow up, follow up. Nice post.

Mar 11, 2010 03:14 AM #86
Anonymous
Lalit Farmah

Great Information.  Definalty this is way to go to show your professionalism.  I would definalty be updating this information to my listing presentaion to get better results. Thanks for sharing with us.

 

Aug 23, 2010 03:36 PM #87
Rainer
7,321
Kevin Wright
San Jose, CA

Good stuff! I have worked with many agents on marketing techniques and have found that using a Pre-Listing Package is your best bet, but only if you use it correctly. A lot has change over the years and so has the listing package. If you get a chance please check out http://prelistpackage.com They have a lot of useful tools, templates, tips and scripts to make your job much easier during the listing presentation. Thanks for sharing!

May 16, 2011 06:32 AM #88
Rainmaker
248,489
MaryBeth Mills Muldowney
TradeWinds Realty Group LLC - Braintree, MA
Massachusetts Broker Owner

Great prelisitng package info, good goals for 2016!  Systems Systems Systems!

Jan 23, 2016 11:42 PM #89
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