SEO - Dump The Neighborhoods, Add The Lifestyles

By
Real Estate Broker/Owner with Corinne Guest, REALTOR® | Barrington Realty Company License: 471.000044

dump the neighborhoodsThe way real estate websites can achieve traffic and bring leads is changing all the time. 

Not so long ago it was a wise thing to add all the neighbords for your town and city. Now the success of that concept is fading.

WHY?

Because there are new and boring lead generation companies who have invested a lot of time and effort in producing websites that are full of neighborhoods across the USA. One is called Neighborhoods, another Niche. They have achieved great coverage and are now selling advertising space to you and I. My Lord, does it ever end?

I am not saying you should remove your neighborhood pages, or never add another one. Some of mine are very large in property count and have a good amount of sales every year. So I'll leave those be, even update them once in a while. I have IDX listings on those page too. A new construction neighborhood I rank well for bought me a buyer/seller combo on Friday.

So consider your area, the size of your neighborhoods first. Then go and check who you'll be competing against. It might not be worth the effort if you are not already in the 10 pack on the first page of results.

Alternatives to Neighborhoods

To beat these and other larger portals, switch things up a bit. Lifestyles are what we all crave. Waterfront, ranches, ocean hilltop, urban highrises, country suburban, penthouses, main level condos, main level master bedrooms, acreage, horse property, new construction. These are just some ideas. Create pages of content with reasonable SEO and you'll find your traffic will get a boost, the rankings for those pages will climb and often help the entire website.

 

Posted by

Corinne Guest

Realtor & Managing Broker
Barrington Realty Company

Call me today 847-363-3686. 

Barrington IL Real Estate

 

 Realtor and Equal Housing Logo

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Rainmaker
4,313,288
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Corinne,

Good advice, we have been doing this focus on lifestyles since we begin our business.  It is the one thing that companies cannot do because they don't have a profit motive for doing hyperlocal.  A

Feb 25, 2019 08:38 AM #1
Rainmaker
529,730
Gwen Fowler-CRS- 864-638-3599 SC Mountains & Lakes--
Gwen Fowler Real Estate, Inc - Salem, SC
Gwen Fowler Real Estate, Inc.

I think lifestyles resonate better than city names if you are not familiar with an area.

Feb 25, 2019 08:42 AM #2
Rainmaker
2,974,333
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

This is a great recommendation, Corinne. I've tried to incorporate lifestyle into my neighborhood pages.

Feb 25, 2019 08:57 AM #3
Rainmaker
3,187,430
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

We itch our niches...neighborhoods are really not a Wisconsin thing...and for sure not a Hanson thing....with the great exception of our own of course !

Feb 25, 2019 11:41 AM #4
Ambassador
1,952,312
Michelle Carr Crowe,Altas Just Call...408-252-8900!
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

What people buy is a lifestyle they anticipate is offered in a particular neighborhood.

Feb 25, 2019 01:21 PM #5
Rainmaker
2,447,277
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Sounds like a great way to change things up!  It's very difficult to compete in the world of SEO when it is ever changing and so many companies are spending so much money.

Feb 26, 2019 04:56 AM #6
Rainmaker
622,160
Morgan Evans
Douglas Elliman Real Estate - Manhattan, NY
LICENSED REAL ESTATE SALESPERSON

I agree that lifestyles is a great way to give what people are looking for.  Often a neighborhood is known for certain features, such as being located near a waterfront, views, all the things you mentioned.  Talking about the benefits of the lifestyle will definitely appeal to that type of buyer who is seeking out specific features.

Feb 26, 2019 04:31 PM #7
Ambassador
2,642,118
Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

I'm greedy :)  I have quite a few of the subdivision pages, but also created a lot of long tail searches (homes with barns, with pools, with detached garages, with basements, etc.).  Going for those buyers with a specific need in my market.

Feb 26, 2019 05:06 PM #8
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