All Roads Lead To Rome

By
Real Estate Broker/Owner with HomeRome Realty 410-530-2400 311291
https://activerain.com/droplet/5hrY

 TRS February 2019

 Our Members

By: Phil Malkinson

                                                          

All Roads Lead to Rome

The author, blogger and radio show host attracts clients through multiple media channels and novel approaches

After becoming the youngest head nurse at a local hospital, Margaret Rome, CRS, left her nursing job to be a stay-at-home mom, and then to pursue a passion for art by making ceramics. When she was forced to stop due to an injury from an auto accident, she took a real estate class so she could work untiCRS Margaret Romel she could get back to her ceramics.

“I never thought real estate would be my career, but then I was hooked—I loved it as much as ceramics,” Rome says. She obtained her real estate license and was hired right away, working in the Baltimore area. That was almost 30 years ago and she hasn’t left real estate yet.

Her journey through residential real estate has been highlighted by unique approaches to advertising that often run counter to conventional wisdom. For example, she was told she shouldn’t make her own appointments or show her own listings, blogging is a waste of time, print media no longer works, nobody listens to radio anymore, and it’s pointless to spend time trying to sell unusual properties that are generally considered unsalable. But she has done all of these things with notable success!

Rome’s acquaintances knew her as a nurse and an artist, so she needed a catchphrase that reflected her new career. She started out advertising with the slogan, “Market your home with Margaret Rome,” and later changed it to “Sell your home with Margaret Rome.” Then after 18 years with a large company, she set out on her own and replaced the big-box logo with one of her own.

A unique market

Rome’s niche market is selling properties with unusual—and often widely considered to be—almost unsalable. “I enjoy meeting the very interesting people who are looking for unique properties,” Rome says.

One home she sold was so close to the traffic on the Baltimore Beltway that you could easily read the license plates of the vehicles. “Five agents had already tried to sell it,” Rome says. “I went in, took down the ‘For Sale’ sign and held no open houses, but I advertised it. Then I sold it three times, including to someone in the music industry who needed a location where his noise would not bother anyone, and later to a business executive who needed immediate access to the Beltway.”

Rome once handled a home situated very close to the railroad tracks—and ended up selling it to a retired train conductor. It was his dream location, she says. Unique properties like this mean more days on the market, but Rome loves the challenge of selling a home that others say can’t be sold.

About a year ago, Rome sold a home that had been on the market for four years before she took it on. It was a large farmhouse from the 1800s with a separate river cottage built on 34 acres. Rome says most agents would want to lower the price and post a sign that says it can be shown anytime, but she decided it wasn’t priced high enough. And instead of advertising it as a farmhouse, Rome said: “River cottage for sale, mansion for free.” It took one and a half years, but she ultimately found the right buyer who really appreciated the uniqueness of the property.

Open house master

Rome approaches open houses in novel ways. For a listing that was considered unsalable, she had a professional come in with a large grill and held an open house barbecue. When she blogged about it, the Washington Post ran a story about it, and from there, the National Association of REALTORS® called her. They were doing a master video series, and asked if she would be the national open house master. Although she doesn’t typically do open houses, she agreed. Rome put together a string of open houses, and a film crew spent three days documenting them.

Rome doesn’t schedule the usual open house so as not to tie up her schedule unnecessarily in case nobody comes. But if she knows someone wants to see a house, then she will often spontaneously convert the appointment to an open house to make good use of her time. She is on the radio at noon on Sundays, and if someone wants to see a home in the afternoon, then she’ll announce an open house on the radio. She uses cardboard signs that look like balloons due to their enhanced visibility. She keeps the signs in her car for impromptu open houses.

A multifaceted marketing machine

Rome was a trendsetter when she started blogging in 2006. She has now written more than 3,000 blogs—she writes one every day, discussing daily events and more. She includes her listings in her blog, as well as “Coming Soon” listings, and she will blog multiple times about unusual properties or unique features of her listings.

On Sundays from noon to 1 p.m. for the past five years, Rome has conducted her own call-in radio show—All About Real Estate. “Not only do listeners call in during the show, but I field many calls immediately following the show as well,” Rome says. “When there are gaps during the show, I have the opportunity to talk about my listings, buyers and sellers I have worked with, or real estate issues.”

Rome prepares talking points for each radio show, and if she starts to get pulled in another direction, she will use that as material in her daily blog. Rome also expanded her writing sphere by authoring a book based on her blogs—Real Estate the Right Rome Way.

Tying it together

Rome says she has incorporated key elements from her backgrounds in nursing and ceramic art into her real estate work. She says real estate requires her to use more psychology than she used during her nursing career. Nurses make great real estate agents because they have learned how to think on their feet, she says. Compared to the life or death situations she encountered in nursing, there are no comparable emergencies in real estate.

“In nursing, when you sit down with the panicked parent of a sick child, they both require comforting,” Rome says. “In real estate, it’s similar—you deal with emotions and family dynamics, and nursing prepared me for it. So many people involved in real estate transactions can get buyers riled up, and you have to be a bit of a psychologist to get through the turbulence.”

 

February 2019
CRS Margaret Rome
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Margaret Rome

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Barbara Todaro 02/26/2019 02:01 AM
Topic:
ActiveRain Community
Location:
Maryland Baltimore County
Groups:
Realtors®
The Art Of Marketing You
Certified Residential Specialists
Women And Their Business Hear The Roar
Activerain and Member (Plugs)
Tags:
crs
margaret rome
crs magazine
the residential specialist
homerome
trs
all roads lead to rome
trs 2019
phil malkinson
phil malkinson senior managing editor glc

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Rainmaker
1,388,343
Kat Palmiotti
Grand Lux Realty, Monroe NY, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

Love this post! Being able to sell those homes that are difficult/unique (seen as problematic to others) is only one of the things that makes you special! 

Feb 26, 2019 03:49 AM #3
Rainmaker
299,535
Gordon Crawford
Gordon Crawford Home Selling Team - Morristown, NJ
Your Morris County Specialist!

Wonderful post Margaret!  Expert Problem Solver would also be an appropriate title!

Feb 26, 2019 04:40 AM #4
Rainmaker
530,614
marti garaughty
garaughty.com - Montreal, QC
a highly caffeinated creative type...

 

marti garaughty, composer, pianist, soundscape, abstract art

 

Feb 26, 2019 06:34 AM #5
Ambassador
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Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

You are nothing short of amazing. I have total respect for you and your journey. Selling those wonderful and unique properties takes major skill, and at times, a big dose of patience.

Feb 26, 2019 07:56 AM #6
Ambassador
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Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living

Congratulations Margaret for being featured in the CRS magazine!  I always look at the contributors and it's always so nice to recognize a familiar face!

Feb 26, 2019 08:16 AM #7
Rainmaker
150,489
John Henry
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

You have a great tag line Margaret!!  Congrats on this feature article.

Feb 26, 2019 08:40 AM #8
Rainmaker
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Carolyn Roland-Historic Homes For Sale In Delaware and S. Chester County PA
Patterson-Schwartz Real Estate - Wilmington, DE
Carolyn Roland, GRI, CRS

Margaret--Congratulations on the well-deserved feature article and all your accomplishments!

Feb 26, 2019 10:31 AM #9
Rainmaker
737,216
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

What a great piece and I love learning a little bit more about you. I know several nurses and teachers who have gone into real estate and do well. I used to sell antique ceramics so we have a connection between us there. Love your niche and how you use it and love how you leverage appointments in to open houses.

Feb 26, 2019 11:23 AM #10
Ambassador
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Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Woohooo!!!

Feb 26, 2019 11:53 AM #11
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John Meussner
Mason-McDuffie Mortgage, Conventional Loans, Jumbo Loans, FHA, 203(k), USDA, VA, - Walnut Creek, CA
#MortgageMadeEasy Walnut Creek, CA 484-680-4852

What a cool write up and background on some of the many things that make you special as an agent and as a person!

Feb 26, 2019 12:20 PM #12
Rainmaker
3,752,036
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good afternoon Margaret Rome, Baltimore Maryland ,

OMG..what a fantastic article! I love "All roads lead to Rome" is powerful. Congratulations on a well deserved featured post..you've developed a special niche that needed your expertise and you loved what your doing so a perfect fit!

Feb 26, 2019 12:31 PM #13
Rainmaker
2,087,430
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

What a wonderful article...about such a wonderful person! Congratulations on the article and on the AR feature! Well done Margaret!

Feb 26, 2019 12:41 PM #14
Rainmaker
1,515,526
Mike Cooper, GRI
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Margaret, this is a great article. I'm so glad the highlighted your life and business. 

Feb 26, 2019 02:01 PM #15
Ambassador
2,933,744
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Barbara Todaro Thanks for the lovely words. I do get a rush with each sale...on a high right now negotiating and a just had an offer accepted.

Feb 26, 2019 05:08 PM #16
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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Margaret- I consider it a great honor to have received a phone call from you many years ago and to have been on your Sunday show. You are who agents, or anyone who wants to know how a professional operates, should be looking at to follow.

Feb 26, 2019 06:25 PM #17
Rainmaker
2,414,894
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

When the boast meets up with a worthy host...we then raise glasses & toast

Feb 27, 2019 06:27 AM #18
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Margaret:

What an honor to be featured, and so well deserved. I even knew a bit of this, from knowing you over the years. And even better to have met you in person several times!

Jeff

Feb 27, 2019 04:16 PM #19
Ambassador
2,933,744
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Jeff Dowler, CRS Loved that we were able to meet a few times. I always appreciate your wisdom.

Feb 27, 2019 07:51 PM #20
Rainmaker
3,150,997
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Margaret I could have sworn I commented here before...those gremlins either way CONGRATULATIONS and when I see " All roads lead to Rome" I know we are not talking about the Appian way:)Endre

Feb 27, 2019 11:53 PM #21
Ambassador
2,933,744
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Endre Barath, Jr. It's those darn grimlins working again. Always love seeing you on AR and appreciate your support.

Feb 28, 2019 11:39 AM #22
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