What's missing? You have a state of the art robo-caller sending glimpses of new listings to your database. Nary a smidgen of interest is seen. You have your photographer take a bunch of pictures and then you upload them to your automatic visual tour maker complete with digitized text to voice conversion and boilerplate background music. It appears magical in your eyes and yet only minimal responses. Your blog is regularly refreshed with new info written by a so-called expert in the field. You have a choice of 50 or more that will surely get you noticed. Those leads should be pouring in. Once again somethings missing. Your business is completely automatic and self sustaining except now you need to continually feed it those hefty checks each month. How did this happen?
It's my belief that real estate agents have been the scammer's biggest targets for years. The impression that dollars just flow out of us is readily seen by the cars we LEASE and Buy or the clothes and accessories we are wearing. It's not always a facade however often it is and this trend cycles as frequently as do the ups and downs of the industry. The struggle becomes apparent halfway through our freshman years. The flow just isn't what we expected and sometimes the nerves get to us and we quit or we dig down, set our heels to the ground and pull ourselves up. Because nearly 90% of us are Independent Contractors we have a lot of leeway as to how we view our business. My suggestion today is to go out there and identify your niche right away. No one goes to school to fail although that's exactly what happens to three fourths of agents in the first year. It does not need to be that way!
We have a propensity to look over that proverbial fence and view the greener grass at our onset. If you've made it beyond that rookie first year congratulations. You're truly one of the lucky ones. Take a good in-depth look at your competition and where you see yourself in the near future. Real Estate is a mental game and all you really need to do is find your niche and market to its needs.
People don't whittle like they used to and I really don't know why. It can be a very useful tool in your real estate repertoire both literally and figuratively. Two types can occupy your time while one might only shave pieces off a stick bit by bit the other can shape that same stick into an intricate piece of art in the same methodical fashion, bit by bit. Too many agents start be covering huge territories and attempt to grab any piece of business that they can without one iota of experience or expertise. Experience will arrive naturally however becoming the expert in everything real estate could take a lifetime. Can you afford that?
There's much difficulty to perceive that you could earn more money by pursuing a smaller market. Maybe you're not earning the amount you expected when you began and kept adding more and more untested avenues until finally you burned out. You have talents you've not explored yet and I want you to begin to THINK SMALL. Get to know where your strengths and weaknesses lie. Finding a niche market that will make you money is relatively simple although it isn't always easy. Identifying a target group of customers is but actually finding the one that is spending money isn't. What service are you going to provide for this niche? This skill should be found wherever wants, frustrations and trends intersect. Next you'll have to stop looking at the niche as a consumer and observe its contents as a marketer would. It isn't that your target didn't want to spend money on what you offered it's that they didn't want it in the manner with which it was being offered. The recipe to your success can be found in your ability to manipulate the ingredients of intuition, science, data and art into your special blend. As stated, this is not necessarily going to be easy.
What's missing? This is where we began and this is where we'll end. Step away from your box of preconceived notions. Fill that void for your new niche. How will my service help the challenges within my niche? Become a 3rd party observer. Don't make the mistake of ending the search for your niche too soon. There's one or more that's right for you! Once you learn how to find your niche the process should be easily repeatable and profitable wherever you are and wherever you go. You are the only remaining piece that's missing!