Marketing Essentials: Maximizing Your Website's Power of Attraction!

Reblogger Mary Yonkers
Education & Training with Alan Kells School of Real Estate/Howard Hanna Real Estate

Excellent post by Ron and Alexandra Seigel 

Original content by Ron and Alexandra Seigel DRE00893924

As a luxury or any category of real estate marketing professional, one of the best ways to maximize your real estate website's power of attraction is to study the window dressing of  fine retail establishments.  A luxury retail store is designed to attract its customers and maximize sales.

Pictured above is a recent photo of one of the Hermes windows displays in Beverly Hills. The theme is planning summer vacations suggesting a tropical destination. Only two items are displayed: comfortable shoes and a large bag for those last-minute items.  There is no clutter, no extraneous items which adds to the power of attraction.

 

Here are some guidelines to consider that are applicable to web design:

 

The store front usually has a huge window display. The idea is to let customers see the merchandise within the store, as well as a special vignette of the latest merchandise. On the web site this should be your home page. Is it appealing to look at? Does it have curb appeal? As part of the home page, several iconic images of the area in which you work may be appropriate.

 

Is the merchandise aesthetically pleasing? When looking at what you are displaying, i.e. your listings, how do they look on the page? Are the initial photos inviting the potential client to click further and find out more? Is there logic to the way they are displayed?

 

When you are in the store are the colors complimenting the displays? Is the site easy to read? Often black is overused as a luxury color particularly with white lettering. If the whole site is black with white writing, it is hard to read. It may be beautiful from a design standpoint, but difficult on the eyes. Is the type large enough?  Functionality is more important than the look. The purpose of the site is to attract clients, not to win awards.

 

Is it easy to access the inventory? Is the search function easy to use on your site? If the client has to fill out a lengthy form to find information, they will click away. There are plenty of sites on the World Wide Web that can be searched by remaining anonymous. Is it easy to access you?

 

A luxury store avoids clutter and anything that may detract from focusing on the merchandise for sale. Avoid all extraneous information. Accessorize with pertinent and insightful information about your marketplace such as the nature of your community and why it is special.

 

In conclusion, think in terms of attracting the customer with curb appeal. Keep them interested in your listings. And just like a fine store, do not forget to refresh your site with new photos and new displays of your listings and community.

Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in less than 30 seconds?

Watch the video above to see and hear how we do it. 

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Rainmaker
3,221,512
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Mary, Great reblog from Ron and A and one that we can all learn from here in the Rain.

 

Feb 26, 2019 09:39 AM #1
Rainmaker
1,221,567
Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

Most definitely, Will Hamm we learn so much from our fellow Rain friends.

Feb 26, 2019 11:09 AM #2
Rainmaker
4,527,605
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Mary,

A big thank you for reblogging our post.  We truly are appreciative and wish you a great Tuesday.  A

Feb 26, 2019 12:15 PM #3
Rainmaker
2,613,433
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Such a great choice to reblog, I have always enjoyed the posts from Ron and Alexandra Seigel , going to head over to their post now!

Feb 27, 2019 05:36 AM #4
Rainmaker
5,456,686
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much, Mary, for sharing this excellent reblog selection.

Mar 06, 2019 08:17 AM #5
Rainmaker
793,911
Norma J. Elkins
Elite Realty Group - Morristown, TN
Realtor - Elkins Home Selling Team

Great re-blog...like the huge window display so folks can see what the store has to offer.

Mar 19, 2019 06:11 AM #6
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Mary Yonkers

Erie/PA Real Estate Instructor
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