"We've ALWAYS done it this way!"
"It's not how much you make, but how much you keep."
Most of us have certain ways of doing things. The tried and true, methods that have worked for us for years, so we keep doing them.
But sometimes we need to reevaluate.
For the last decade we've paid for a certain program with R.com that allowed us to enhance our listings. Add extra pictures, customizing the marketing remarks, etc. When we started it made sense and it was a good listing tool.
Would you rather have 6 photos of your home for sale or 25?
And as part of that program buyer leads on our listings would (sometimes) be routed directly to us.
But each year the price climbed and the value declined. Eventually EVERY listing was getting dozens of photos pulled in, with or without that enhancement service. And those "leads"? Most wouldn't respond even if you tried to reach them within moments of the contact form in our inbox.
The return on investment just wasn't there.
So when this year's renewal notice arrived, I canceled. Take a look at your annual expenses as you're doing your taxes and you might find other suckers. Monthly charges that are no longer earning their keep.
The same type thing can happen with our blogging.
We can keep doing things a certain way, or recognize our posting is sucking away our time without results.
Once upon a time I used to blog quite often about local events. The logic behind it seemed sound (attract people to our market and ultimately us), and while it was making my phone ring, it wasn't the kind of calls I wished for.
"I'd like to get a table for the craft festival."
"Where's the best place to watch the air show without having to pay for the $20 ticket?"
While these calls COULD potentially turn into customers, it just wasn't happening.
While those type of posts might work great for you, they weren't for me. The effort involved to produce them wasn't a good return on my time. For me, those posts were time suckers.
I needed to adjust.
So I shifted focus. More pure real estate themed posts. Posts that were focused on particulars that weren't generally available. Subdivision posts. Long tail search posts. New construction posts. More market reports. Lots and lots of patio home posts. I STOPPED the distressed property reports because that wasn't a niche I wanted to work.
The net result? My phone rang more with the type of calls I wanted. Home buyers closer to acting. Sellers that wanted info on their subdivision and found our posts.
Not all of those calls turn into business. Some are just brain pickers. They're sticking with their agent even if the agent doesn't know the niche.
But enough do turn into clients to make this regular blogging worthwhile for me.
Blogging isn't a perfect fit for every agent. Some have personalities for Facebook or Instagram or some other social media venue.
We each can find the path that works best for us.
For me, blogging doesn't suck :)
Until next Tuesday, just Ask An Ambassador if you need help!
Bill of Liz and Bill aka BLiz