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What is Home Staging?

Home Stager with The Staging Team

According to Wikipedia, home staging is the act of preparing a private residence for sale in the real estate marketplace. The goal of staging is to make a home appealing to the highest number of potential buyers, thereby selling a property more swiftly and for more money.


But home staging is also about emotion. It’s how a house makes us feel. It’s more than just cleaning, decluttering and decorating. It’s about creating emotional connections. Staging can make your home appear larger, brighter, cleaner and even warmer, allowing buyers to picture themselves living there.


And although cleaning, decluttering, and depersonalizing are an important part of the overall staging process, the final step of staging is where the magic happens. It’s when you show the prospective buyers how great it will be to live in the house by adding accessories that will create emotional connections. Subtle touches such as a tray with a bottle of wine and two wine glasses near a patio with a stunning view or an open book with a coffee mug near a beautiful fireplace. Home purchases are filled with emotion. Adding emotional illusions will promote positive feeling that buyers will associate with the home.


According to the National Association of Realtors 2017 Profile of Home Staging, 77% of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home and about one-third of buyer’s agents said that staging a home increased the dollar value offered between one and five percent compared to other similar homes on the market that are not staged.

William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

Staging is great as long as it is not over done.  You can scare people off

Feb 26, 2019 07:24 PM
Rebecca Jones

You are right; too much of anything is not good.  I would say that overdone staging is just BAD staging.  Check out our website at https://www.thestagingteam.com to see some examples of tastefully done staging that would never scare people off. 

Feb 26, 2019 07:53 PM
John Pusa
Glendale, CA

Hello Rebecca Jones very valuable report about home staging.

Feb 26, 2019 07:59 PM
Rebecca Jones

Thank you John! 

Feb 26, 2019 08:01 PM
Dorte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Rebecca,

To me, home staging gives buyers a frame of reference. How would they know, if their bed fits in an empty room, but if you stage it with one, they will compare to what they have and realize it fits. The atmosphere of coordinated design is the aspirational cherry on top.

Feb 26, 2019 08:12 PM
Rebecca Jones

Well said!

Feb 26, 2019 08:19 PM
Richard Weeks
Dallas, TX
REALTOR®, Broker

Great information, thanks for sharing.  I hope 2019 is a great year for you.

Mar 03, 2019 07:51 AM