Using Pokemon Go to Find Real Estate Clients

By
Real Estate Technology with Zurple

Hi Active Rain!

 

I recently came across this article about a Canadian real estate agent that plays Pokemon Go, and uses it to build his database of clientele: https://www.cbc.ca/news/canada/ottawa/pokemon-go-leads-to-love-wealth-friendship-1.4997354

 

And as weird as it sounds to use Pokemon to generate yourself more business, it makes a whole lot of sense to use your secret guilty pleasures to build relationships.

 

With Pokemon Go specifically, there is already a thriving community of players that gather to play this game in real life. Surprisingly it is the perfect demographic for home buyers and home sellers, as parents are joining the childrent to play and kids who played Pokemon when it first came out are now in their 30s.

 

The moral of the story is, your guilty pleasure likely has a community of people who like participating in the same activity or interest. Maybe you really like watching comic book movies? Maybe you like playing video games? Maybe you like making macaroni portraits of famous singers. You are likely not alone with whatever weird quirk you might have...so find others, build friendships, and turn those friendships into business relationships!

 

If you think that was interesting, how about this article about generating leads through weird sources like Tinder or Uber?

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Rainmaker
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Zurple Marketing Team

Zurple, Client Generation Software for Agents
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