Change continues...the bringer of opportunity....

Real Estate Broker/Owner with Sea to Sky Premier Properties (Salt Spring)

Li Read's office
There are many changes currently underway in how real estate is conducted...reflecting overall changes to all businesses in this post-internet world.

Raw data is not information... statistics need surround sound to give them substance...they need a point of view. Information needs interpretation to be meaningful. This interpretive function may be the key to a realtor's role, in ongoing property transactions.

The search capability of the early internet meant a potential property consumer could do a lot of early area background inquiring: schools, neighbourhoods, sports and entertainment facilities, transit options, weather, and so on. The MLS allowed a consumer to seek listings available in an area of interest. Boards (the portal for a realtor to put their listings on the geographic MLS system) tried to control that MLS information, under the guise of protecting privacy, but this is no longer possible. New company models have also explored new commission formats.

Both Zillow and RedFin are now entering Canada, and the previous control by CREA (Canadian Real Estate Association) of the MLS system has been erased (challenged in a long court case under Competition Act). "Everything" will now be searchable and the role of a realtor/traditional real estate company models will subsequently be changed forever. The changes to the Real Estate Services Act of B.C., in June 2018, are furthering shifts in a realtor's purpose.

The point of all information is to inform the consumer. Back to that concept of meaningful: how will a consumer know how to judge raw data? Real estate is not the same as buying a car, or booking a holiday, or buying furniture online. Raw data is only a beginning of the process, and it saves time (the scarce commodity in our "always on" world), but it does not give undertone. Real estate has an emotional component to consumer choices...raw data does not express emotional quotients. Real estate offerings are highly is buying a home and not a house. How to bring meaningful information, in a searchable format, on these intangibles?

Enter the real estate interpreter: it may be, though, that this interpretation will be offered in a zoom or webinar format, and not face to face in an office. An experiential process is possible...AI can be expanded to offer more than statistical data....

In change lies opportunity.

Welcome your thoughts on the changing role of real estate sales and realtors. What is it that you are seeking, in an online real estate search?



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Comments (3)

William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

Sometimes the change is good and other times not so much

Feb 27, 2019 07:25 PM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Well, it has certainly changed our industry. We are constantly doing our best to help educate people regarding the importance of local and full service RE guidance. 

Feb 28, 2019 12:58 PM
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-755-2905

Li, such an incredibly thoughtful and well-written post! God forbid that you have to deal with Zillow and Redfin now! Yikes. 

I dig my heels in when it comes to Zillow especially. Such misinformation under the guise of "realtor knowledge". Yeah, right. 

On a completely different note: I have worked hard over the years on SEO to get Fishhawk Lake and thus my real estate know-how on the map. Because we are so remote, many MANY Portlanders and Oregonians who've lived their whole lives here didn't know it existed. Now, they do. Double-edged sword, because the other realtors have caught wind of it. My niche has to be shared now. Oh, be it. 

Gotta move with the changes, be adaptable, or get left behind.


Mar 04, 2019 10:38 AM
Li Read

Really appreciated your comment...and how you created your niche.   Thank you!

Mar 04, 2019 02:21 PM