Automation Tools: 3 Choices to Help Your Business Grow

Services for Real Estate Pros with Second Self Virtual Assistance

Reviews of 3 Free Automation Tools

Automation is one of the easiest ways to move your business forward. Your time is best spent doing what you do best…real estate. Getting bogged down with the administrative part of your business takes away from sales. Everything from your CRM program to digital marketing can be automated. And, it doesn’t have to cost you a fortune.

Here are 3 tools to help get you started.

MailChimp has made great strides in improving its marketing platform for small business. The Free-Forever plan allows you to add up to 2,000 contacts and send 12,000 emails per month. There’s a 2,000 email limit per 24-hours.

You are given access to tracking tools, contact tagging, list groups and segmentation, A/B Testing, reports, contact profiles, and more.

Create customized newsletters, flyers, notifications, and more.


HootSuite makes it easier to manage your social media accounts from one account. The free version allows you to maintain three social media accounts. These include your choice of Facebook, LinkedIn, Twitter, and Instagram.

Create posts in advance and schedule them for automatic posting. You can also engage with your audience through HootSuite if you choose.


Hubspot is an inbound marketing and sales automation tool. The free version includes a customer relationship management (CRM) system. It allows for email marketing and automation, lead generation, analytics, meeting scheduling, customer feedback, and ticketing.

Hubspot has a massive online community. This is a very well-regarded automation tool that can streamline marketing campaigns.

Automation tools can be expensive. These 3 free tools are a way to automate your business without breaking the bank. If you fit within their criteria, give them a try.


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Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Pamela Cendejas ,

Wow..three great tips to help automate your business! Thank you for always valuable pieces to help us grow our business.

Mar 01, 2019 04:47 AM #1
Gordon Crawford
Gordon Crawford Home Selling Team - Morristown, NJ
Your Morris County Specialist!

Pamela, couldn't agree more!  All are great tools.

Mar 01, 2019 05:12 AM #2
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Pamela Cendejas 
I always love tried and true tech recommendations.  I'm having a new website built and I will definitely be incorporating MailChimp.

Mar 01, 2019 05:48 AM #3
Mike Cooper, GRI
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Pamela, thanks for the great advice. My new website incorporates Mailchimp. I look foward to seeing how it works. 

Mar 01, 2019 01:03 PM #4
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

Surf, learn, save and earn from the AR community. Thanks so much for the information. Sometimes it pays to revisit early adopter programs that have been dropped for one reason or another and rediscover renewed opportunities. 

Mar 01, 2019 06:03 PM #5
Derrick Guevremont
Counselor Realty of Rochester - Rochester, MN
Rochester MN Homes for Sale

Thank you, Pamela. I appreciate your time and effort to share this information with us.

Mar 01, 2019 07:14 PM #6
Bruce Hicks
Best Homes Hawaii - Honolulu, HI
Your Lifetime Friend/Helper!

Much thanks Pamela Cendejas .  I have given all three a run in the past.  Now it's probably time to re-build up that email list and visit these again!

Mar 01, 2019 08:16 PM #7
Peter Mohylsky, SoWal Is HOME.
PrimeSouth Properties - Santa Rosa Beach, FL
Let me help you find your path to the beach.

I love following hub spot.  great source of information.

Mar 02, 2019 07:13 AM #8
Chris Cliff
Kaizo7 - Lynnwood, WA
I take the pain out of social media marketing

Hootsuite is great. I use it for scheduling all sorts of social media posts.  

Mar 02, 2019 04:19 PM #9
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Great tips on Free stuff to help our business grow. I have tried all three!  Good stuff!  Thank you for sharing Pamela Cendejas 

Mar 03, 2019 07:41 AM #10
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

These are three excellent tools to help us stay in contact with our sphere.

Mar 03, 2019 03:03 PM #11
Mark Davis-Cote
The HomesFinder Realty Group - Beaufort, SC
Broker-in-Charge, The HomesFinder Realty Group

I've been using MailChimp for years to announce new listings, price changes, open houses to the other Realtors in markets that I serve.  Very happy with MailChimp.  I need to go check out HootSuite since I'm fairly awful with social media management, and I've heard of this service several times now.  Thanks, Pamela Cendejas!  

Mar 04, 2019 05:15 AM #12
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Pamela Cendejas

Second Self Virtual Assistance (928) 692-3235
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