A marketing fail

By
Services for Real Estate Pros with Marte Cliff Copywriting

Last week my son got a letter informing him that two credits had been issued to his account.

That's nice, but what account? He'd never heard of this company before, let alone set up an account with them.a marketing attempt marked failed

The letter went on to say that the credits would be expiring soon and said "I implore you to act immediately before your credits expire."

Reading on... The two credits, which totaled $80, were ONLY good on the purchase of a $99.95 bowie knife. With his order he would also get a free wristwatch.The whole thing simply screamed "Give us money for some cheap junk!"

Such a deal. A knife and a wristwatch, perhaps worth $5 total, all for only $19.95 plus shipping and handling.

I suppose there were some people who "took advantage" of this offer, believing they were getting a quality collector's item. There always are a few gullible people.

But why would any company want to advertise this way? Being known for deceptive advertising is no way to build a reputation or a following.

Maybe it is a matter of striking once, then moving on to the next scam?

 

Failed stamp courtesy of stuart miles @freedigitalphotos.net

Comments (14)

Lauren Williams, CPO, CVPO
Casual Uncluttering LLC - Woodinville, WA
Professional Organizer: Puget Sound homes

Marte Cliff I just got a letter informing me my company has an "activation request issued" for a $40,000 line of credit?!?!?!?!?!!! Yup, so much scam out there. More prevalent than spam!

Mar 01, 2019 06:07 PM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hi Marte - the techniques may change but the scam aspect remains.

Mar 01, 2019 08:48 PM
Brian England
Vacasa - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Unfortunately, the world is filled with deceptive advertising, scams are being advertised even on TV and they convince people that it is a good thing.  They work because people keep participating in them and don't even realize they are being scammed, haha.  Others are definitely getting rich of the stupidity of many.

Mar 02, 2019 05:44 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Oh no kidding, Marte! I've seen the public become very leary of those "I've got a buyer for your house" letters and postcards in recent years... more often than not agents don't have a buyer and are just trying to rustle up a listing. This irritates me so much, because now when we really do have a buyer and sending out a mailing we aren't taken seriously.

Mar 02, 2019 06:49 AM
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

"Being known for deceptive advertising is no way to build a reputation or a following." 

I agree with that statement, 100%, Marte!

Mar 02, 2019 07:01 AM
Joyce Marsh
Joyce Marsh Real Estate LLC - Daytona Beach, FL
Joyce Marsh Real Estate LLC - Luxury Real Estate

Not much surprises me anymore. As long as there are gullible people there will be people trying to take advantage of them 

Mar 02, 2019 09:32 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Lauren Williams, CPO So - you have a line of credit you didn't ask for. Creepy.

Michael Jacobs They never tire of coming up with a new twist on scamming.

Brian England They're on TV, in our email, and on our phones. How many give to "charities" that call on the phone for donations that for many, sound like a good cause. I told one of them that they could send the donation voucher but I would investigate before sending money. Apparently the caller was paid and didn't realize the scam, because he agreed. I found it was a group who collected money, but had not spent even one dollar on the cause.

Mar 02, 2019 09:50 AM
Lauren Williams, CPO, CVPO

Marte Cliff Sinking feeling in the pit of my stomach creepy - someone got my credit cards, a check, in a smash-and-grab of my car in June....

Mar 02, 2019 09:53 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Nina Hollander That is a shame. I have "I have a buyer" letter sets, and they make it clear that the buyer may be interested so would like to view the house if they're thinking of selling. I also caution agents not to use those letters if it isn't the truth.

Some time ago I wrote about my son's experience in listing his rental. After the listing expired with "Lame agent #3" he called to say he had a buyer and wanted to show it. I said "Sure, contact his agent." We never heard from him again.

Mar 02, 2019 09:52 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Myrl Jeffcoat Obviously, those people don't care about building a reputation. They must just move from one scam to another - and probably from one organizational name to another.

For people like you and me, reputation is all-important.

 

Mar 02, 2019 09:54 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Joyce Marsh, Luxury Market Specialist You are so right. And there will always be gullible people.

Mar 02, 2019 09:55 AM
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

These ploys and the never ending phone calls that you have to wonder bring what kind of results for the dollars spent.

Mar 09, 2019 04:17 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Sally K. & David L. Hanson They must be fooling enough people to keep making money. If not, they'd stop.

Mar 09, 2019 08:15 AM
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Flower Mound, TX
Selling Homes Changing Lives

Marte Cliff - You were wise to look that letter over and point it out to your son. Thanks for sharing. Many people get scammed and taken advantage of and I know that's something you would never do. You are always looking out for everyone's best interest. 

Mar 25, 2019 07:08 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Patricia Feager, MBA, CRS, GRI,MRP My son would have seen it first if he'd read the letter first - and since he doesn't collect knives, he probably wouldn't even have read it before it hit the trash can.

I read things like that because I'm interested in marketing. It annoys me that some people make money by scamming others. We can't stop it, so just have to hope that Karma gets them!

Mar 25, 2019 09:19 AM

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