March Contest initiated by Endre Barath, Jr.
Originality by Patricia Feager, 3/3/19
Knowledge is power. Information is power. The secreting or hoarding of knowledge or information may be an act of tyranny camouflaged as humility. --- Robin Morgan
Painting by Paul Freed
Knowledge is Power
A real estate agent has to make a living. A license holds no guarantees. Knowledge is power. Nobody can succeed if they remain a secret agent. Nor will there be a business, if there are no clients or sales. A real estate business runs on leads or prospective buyers and sellers. To stay alive, the agent has to be relentless in creating opportunities without arrogance. Consumers want to work with people they trust. The best agents put their client's interest first. They create a business plan, maintain a contact management system, will lead generate to generate revenue, know the laws when it comes to advertising, fair housing, and run a business successfully with truth, honor, integrity, diligence, and honesty.
Knowledge Will Propel an Agent Further
A serious agent is not afraid of challenges. Business is a balancing act. Keeping a cool head and others calm is what a professional does. At the forefront of every transaction is knowledge. A proficient real estate agent has to have intelligence and expertise. The key to success is to compartmentalize information and be able to retrieve the right data at the right time with confidence and accuracy. When it comes to technology, one better be prepared to have the competency to write contracts, even if it means technology is changing. One does not have to be smoking hot but when the market is hot, one cannot afford to be cocky or give others, especially any other member of the real estate industry, i.e., other agents, Escrow Officers, Inspectors, Appraisers, Lenders, or their clients the cold shoulder.
Knowledge Projects a Positive Image
People are always judging. First impressions count. Book smart is a great idea. Agents are judged by their knowledge, how they communication, level of competency, technical skills, creative ability, and how they make other people feel. When it comes to business, there is no room for bad habits. Inappropriate behavior will rear its ugly head and chase business away. Knowledge and care will keep you in business. If an agent doesn’t know the value of their business or have self-worth, it’s all foolishness.