March marketing -back to the basics in Silicon Valley

By
Real Estate Agent with (408) 425-1601 CA bre 1519182

                                                                                  Sam Shueh

                                                           Realty One Group

                                                          Silicon Valley, CA

 

    Exotic marketing can catch the eye of home buyers and sellers. For sometime, I have used food recipe post cards passing out and have mailed out them with success. By employing the same scheme each year it is getting stale. You receive what you gave previously.  This year I need to experiment for something even more direct.  Bob Timm suggested using Google My business. I found I already created one 2 years ago. Now I need to update my business may be this year with its Adword. I also checked all third party sites asking for realtor name registration to see my contact information is current. From Google searchability stand point, AR blogs and other site sign up each just count as same weight search. When I type in my name, the following shows up: Realtor.com, Active Rain, Yelp, Silvar, Trulia, ...  , Google+ etc. show up. It is these sites that bring me in Internet leads that are organic. 

 

This year I have decided to get back to the basics. The above and below is a large post card that I start marketing. Whoever receives them whether in the mail or at a door has a few seconds to decide. Trash or save it for later. One needs to catch the end user's short attention span. The marketing scheme is then not productive. Mine is direct and hopefully effective. For mailing I carefully removed newly moved owners, realtors names to keep the cost down and make it effective. They always go to owners tax address not renters.

 

The most humorous rider signs I liked is "Too Late". I  have them disappear several times by people who collect interesting rider signs.  " I will buy you pizza if ..." is not my idea of marketing. I did get a buyer who stopped and bought the home because they were lost. I did not buy them pizza and they were not late.

 

marketing material

 

          Silicon Valley Realtors Cupertino, CA

 

SamShuehRealtor at Gmail.com     (408) 425-1601 

SOURCE:  

Shueh, Sam  How much is my Silicon Valley home worth? (Silicon Valley Home Values)

Shueh, Prediction of 2018 Home Prices in San Francisco Bay Area 

Shueh, Sam    (Real EstateBlogs)

Shueh, Sam    (My Website)    

Comments (9)

Anthony Acosta - ALLATLANTACONDOS.COM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

Good morning 

Thank you for sharing your information with us Sam Shueh 

Have a great day.

March 10, 2019. 

Mar 10, 2019 06:03 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Sam. Good luck with your new campaign. Direct and to the point. Enjoy your day!

Mar 10, 2019 06:07 AM
Brian England
Vacasa - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Getting back to the basics is always a smart thing to do!  There is usually not a need to reinvent the wheel.

Mar 10, 2019 08:10 AM
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

Great Sam Shueh multi media marketing and working with the basics that some may consider "old school" is sometimes the best way to graduate to more sales !

Mar 10, 2019 09:30 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Sam,

Fundamentals, fundamentals, fundamentals.  All the trick shots come from having the fundamentals under the belt.  A

Mar 10, 2019 12:49 PM
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo and Home Specialists

Seems like a smart idea to get back basics. It used to work, so why not try it again!

Mar 11, 2019 04:16 AM
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hi Sam Shueh, sometimes, we overthink it. Direct mail worked then, still does. We just have to get their attention for a second so they would keep the postcard. 

Mar 12, 2019 10:01 AM
Jeff Masich-Scottsdale AZ Associate Broker,MBA,GRI
HomeSmart Real Estate - Scottsdale, AZ
Arizona Homes and Land Group/ Buy or Sell

(Too Late!), that is a great sign rider Sam Shueh. Also, I agree the old methods are still the best. Jeff

Mar 14, 2019 09:08 AM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Best wishes for great success with your marketing efforts.

Have a most productive spring!

Mar 18, 2019 07:10 AM