Ask An Ambassador: What Makes Your Blog Valuable?

Real Estate Agent with RE/MAX Elite 513.520.5305 SAL.2002007747

time, real estate, resourcesObviously we're in a competitive industry.  There are literally over 6000 agents in the Cincinnati MLS, so obviously consumers have no shortage of choice when it comes to real estate agents.

I'm not from Cincinnati (although I have been here since 1991), so I don't have a pipeline of high school buddies and their families to fill my business pipeline.

There are other ways we can gain business:  paying for leads, direct mail, door knocking, getting heavily involved in the community, etc.

Or we could choose to blog.  Perhaps a niche that we want to work is the ticket to attracting business.

But just grabbing a keyboard and throwing out volumes of posts isn't a guarantee that your phone will ring.

The way I look at it, there are two main ways to make a blog work for you, and they both require creating value for the consumer:

1.  Give your sphere a reason to follow your blog and keep you top of mind.  That may be why posting recipes and pet pictures may work for some agents.  They've got an already established following so they're not dependent on Google to send traffic their way, otherwise I'd expect Betty Crocker to kick my rear all day long on the recipe search results front.

2.  Provide information home buyers and sellers want and can't find elsewhere.  Unique real estate content (market reports, subdivision reviews, etc.).  This is why IMO niche blogging can be very effective. 

My patio home blogging fills a void.  Other agents and home builders aren't providing information in decent quantities, so I can rank on page 1 in multiple spots.

My blog creates extra value for me by driving traffic to patio home community IDX pages.  That's the need for my target audience:  information about patio home communities and patio homes for sale.

As long as we can create value with our blog posts, we have a reason for consumers to contact us.

If I ever stop writing what they want, my calls will decrease, and decrease even faster if I didn't stock my blog archives with evergreen posts.


So what makes your blog valuable?


Until next Tuesday, just Ask An Ambassador if you need help!

Bill of Liz and Bill aka BLiz 




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Serving Warren County Ohio & Adjacent Areas


The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418


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Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Bill  Funny you should ask.I was having breakfast with a wonderful friend that asked me how people find me on the internet. I explained I write about our community tell them what is available what sold and for how much. I explain what the market is like and how much you have to offer for houses. He was amazed .With that said - the rest goes in my blogs- to ask an ambassador  

Mar 05, 2019 04:58 PM #1
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

I find easy to read and content that is accurate drives my blogs

Mar 05, 2019 05:12 PM #2
Leif Price
Spot Color Marketing - Portland, OR
Content Marketing Specialist

Blogs that are very informative and up-to-date to trends are viewed the most. It is not easy to create viewable content everyday but it also challenges the individual creating it to look for more. 

Mar 05, 2019 05:29 PM #3
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Bill(and Liz too) - this post shows how an agent can demonstrate his/her specialized knowledge through blogging. Of course, it's not the only way or the quickest route to success but another route for those who ask "how can I be found/known?".  It's a process.  Not overnight.

Mar 06, 2019 08:59 AM #4
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Bill.
It's too bad more agents aren't willing to spend the time to build and maintain a blog.  When I was working, my linked niche blogs and website generated more business (not just leads) than anything... and it never goes away, if just grows. 

Mar 06, 2019 09:34 AM #5
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Bill: As you know, blogging about communities, subdivisions, and specific niche markets will bring new business. It works!

Mar 09, 2019 06:30 AM #6
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RE/MAX Elite Warren County OH (Cincinnati/Dayton)
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