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Pre-Listing Package- Week 2 Challenge

Real Estate Agent with CondoDomain.com
OK I know lots of you are looking to find out what Midori and I came up with. She posted yesterday some of what we did. I was going to yesterday, but I was fried and needed to relax! What a week.

Like I said the other day, when we got this challenge I knew it was going to be hard for me since I had no listing presentation. I pretty much would wing it. I was only using a CMA from the MLS as one, and no idea about using a pre-listing. I have a listing appointment coming up and you know I am definetly going to send this presentation to him.

The email I sent Rich was both a combination of video and texted. Since I have never met Rich I wanted him to be able to put the face with the name. Making it a little more personalable. Here is the email I sent. I wanted to be aware of how many homes were already on the market and what to expect when I come a sit down with him.

Hi Rich

Just wanted to let you know that I have attached some documents to look over that I will be bringing to our appointment. I have also attached a PowerPoint presentation on my marketing plan. We will go into detail at our meeting, this is just an overview.

Below is a quick video to go along with the email.


Here are just some stats on what is Active and Sold or Pending. Just so that you are aware of what you are up against.
For Broward County
Active- 17,352          Sold- 629           Pending- 1521

For Tamarac
Active- 730                Sold- 24            Pending- 49

For Woodmont
Active- 53                  Sold- 1               Pending- 2

Communication is the key to a satisfactory business relationship.  To assist with communication, we've developed a team to assist and to ensure you get the best service.  I find it helps to give you a detailed overview of what to expect while your house is on the market.  If you have concerns about any of the items in , please, please express them - call me!  Nothing is carved in stone and we work very diligently at working with every seller in the way that is best for the seller.

Jeannette Neerpat

Jeannette Neerpat
London Realty Corp
9000 Sheridan Street
Suite 90
Pembroke Pines, Fl 33024

Who do you know that would like to buy or sell, referrals are the greatest compliments I can ask for!

In the email I attached a Pre-listing letter, Pre-listing package-which included a listing agreement- sellers disclosure and an AS-IS addendum, and a PowerPoint slide show. Here is a few shot from the show, I know Midori posted a few, here are a few more.

Jeannette NeerpatThis is my commitment, wanting to let him know what I stood for, and that he would have it in writing.

This is my about me page, giving a little more of who he is going to work with. Jeannette Neerpat

I have been told by other agents that a listing presentation take awhile to put together and all we had was a weeks time. I was so nerved wrecked, Midori had to calm me down all week.  I kept coming up with all these different ideas and knew we couldn't use them all. Whil Midori was at the tech fair I was working on adding so many things to the slide show. I emailed it to her and she disected it. I am so happy that I have a mentor who understands what I am thinking and which way I am headed. Its easier to adapt that way.

Now for those who missed the video email that Midori posted the other day I will post it here again for you to view. Thank you all for the congrats. Its very much appericated!!


Donna Yates
BHGRE - Metro Brokers - Blue Ridge, GA
Blue Ridge Mountains

I just finished a real estate coaching program and he really promoted the need for a pre-listing package. Terry Murphy was a guest speaker and she shared some dynamic information too.  I'm looking for others who have great ideas so I greatly appreciate this post. 

Jan 28, 2011 12:34 AM
Liz Flint
Century 21 Hardee-Team Realty - Houston, TX
Houston\Tomball Realtor (832)816-8066

Hi Jeanette, have you honed and refined the presentation since you first put it together?

Jun 06, 2011 04:35 PM
Bob Publicover
Publicover Realty Group, inc - Stuart, FL
Thinking outside the box

Very nice approach to connecting with the prospect.

Videos are a great tool for every occassion and the best is that trey're FREE.

I would love for you to work at my Company.

Jun 13, 2011 01:54 AM
Joy Daniels
Joy Daniels Real Estate Group, Ltd. - Harrisburg, PA

I think this is great, definitely something that we have been comtemplating - pre-listing appointments . . . doing them by email is a great idea.  Thanks!

Aug 15, 2011 01:48 PM
Gray Homestead Real Estate

Thanks, I’ve seen your blog before during my, all of the ex-pats are linked together, which is really cool. Thanks for the mention and I put your link up

here too.

Nov 24, 2011 09:31 AM
David Pylyp
RE/MAX Realty Specialists Inc., - Toronto, ON

Thank you for encouraging the Pre Listing Package

I have now updated my PRE listing package for those considering selling their homes in west Toronto.   It is being prepared and well presented that increases our value as professional realtors 


Thank you 


David Pylyp

Living in Toronto

Nov 25, 2011 05:46 PM
Tatyana Makarov
Century 21 All Points Realty - South Windsor, CT
Your Greater Hartford Area Realtor

Just was your post, Jeanette,

Nice video. Best of luck in 2012!


Jan 11, 2012 03:16 PM
Lisa Hickling
Brampton, ON

You are just too cool for school Jeanette! Well done and thanks for sharing some inspiration.

May 11, 2012 04:35 AM
Rachell Lara & A List Properties
eXp Realty / 619.316.7445 - San Diego, CA
A List Properties - San Diego Neighborhood Experts

Funny several years latter, we are still talking about making video a part of our plan, and yet it isn't consistent.

Dec 08, 2012 05:38 AM
Steven Nickens
Hawaii Life Real Estate Brokers - Wailea, HI
R(S)GRI ABR, Maui Real Estate Hawaii

Nice job, very impressive

Feb 01, 2013 04:32 AM
Bill Cherry, Realtor - Dallas, TX
Broker & Wealth Coach

I suppose step by step listing presentations are important.  I don't know.  I do know that in my case they get in the way.

I prefer to give my presentation eyeball to eyeball, from memory of the pertinent details, then leave my supporting documentations for them to look at later.

I'm there to close a listing agreement, not to teach,

But in the final analysis, what's best is what works for you.  One thing is for certain, new agents have no business trying to wing it, and their brokers need to make certain that they don't.

Your Power Point is to the point and visually looks very good.  Both are important to success.

Feb 21, 2013 10:32 PM
Brad MacKenzie
Brad MacKenzie - Duxbury, MA
Turning Houses into Homes on the South Shore

I didn't realize how old this post was.  I was going to say that the good thing is that you can work on it.  You can practice.  The presentations can get better.  Sure the first one is shaky and put together in a rush, but we learn what works and what doesn't soon enough!

Jun 30, 2013 10:53 AM
Ginger Harper
Coldwell Banker Sea Coast Advantage~ Ginger Harper Real Estate Team - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!

Great Blog Jeannette..


I will book mark this for future reference.  Great Post..

Aug 17, 2013 07:29 AM
Carol Zingone
Berkshire Hathaway Home Services Florida Network Realty - Jacksonville Beach, FL
Global Realtor in Jax Beach, FL - ABR, CRS, CIPS
I like the idea of a video as well - thanks for the inspiration!
Oct 13, 2013 09:00 PM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

Thanks for the ideas,

they are timeless.

I believe that if you have a great listing presentation( even if it is only a basic powerpoint), you'll just need minor adjustments to your blue print;  otherwise: you are ready for your listing appointment:)

Nov 02, 2013 05:33 PM
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Like surgery, the twists, turns that happen in the listing process is like tennis. You know where to place the ball to stay inbounds, you make it easy setting the expectations for the other side of the net. How you market is the best way to show the seller this is the treatment, the level of professionism and detail your cute cape is going to get when you decide the two of us are a good fit, match. And sign right here (pointing) on that dotted line to get the process started.

Nov 08, 2013 07:45 PM
Teresa Cooper
Home Solution Real Estate Services - North Charleston, SC
SC Lowcountry - Charleston, Dorchester, Berkeley

Jeanette - great post, I like the ideo of the personal vide cameo.  How about an update on what you're doing with your listing presentation now?

Nov 10, 2013 09:05 AM
Mario Gattavara
Coldwell Banker Lifestyle Properties - Oroville, CA
(Lake Oroville Area)

I thought Madori was a drink there for a minute. Until I read the post in full.

I like the templates. 

Listing presentations should sem natural around the client. Walk in like you already have the listing, 95% of the time you will. Backed by your great services of course.

I listed 21 houses my first month in real estate. In the worst part of town. Reasoning; I needed to get comfortable with the process. You need to have confidenc, even if you are new or old in the business.

Good luck and success to you! 

Dec 19, 2013 04:01 AM
Steven Nickens
Hawaii Life Real Estate Brokers - Wailea, HI
R(S)GRI ABR, Maui Real Estate Hawaii

Thanks for the info, it's always good to see how other people approach a listing appointment.

Dec 19, 2013 05:11 PM
John Mosier
Realty ONE Group Mountain Desert - Prescott, AZ
Prescott's Patriot Agent 928 533-8142

Getting a listing appointment is an accomplishment in itself. You are presenting some great ideas on how to make the most of it.

Dec 23, 2013 01:26 AM