In my travels around Naples, Bonita Springs, and Estero happy hours, there is one that stands out. Bice´ in Coconut Point. Whoever makes up the marketing program is right on the money.
When I was living and playing in Manhattan, no matter where I roamed each evening, there was always a place that stood out as my refuge. Since I was not going to return to Boodle's Cafe, my own place on 77th street and 1st ave., I would go to Elaine's, which was only a short cab ride from my apartment. The attraction was the other patrons. Many of which were famous. But that is another story.
My point is that there is a reason why Bice´ is the happy hour to go to, and it is not only that the appetizers and drinks are ½ priced from 3 to 7.The employees are happy to give you the discount. In some bars, many customers feel that the discount is given begrudgingly by the help, and that this attitude comes from management. It is a very uncomfortable feeling, felt by all parties.
Usually the prices are part of marketing costs, and when done right it is very effective. Case in point.
If anyone wants to open or manage a restaurant I can find you a location, give the servers the right attitude, and show them how to make money for themselves and their employers.
When opening a restaurant you start at A and go to Z, and that is before you put in a penny. Or you can go broke.
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