Zillow's new service-ibuyer has hit the market in Phoenix, Atlanta, and Denver. There are three commercials which play on the emotions of a seller. Zillow claims a seller would be interested in selling their home for cash to a company they know and can trust -all while making a bubble beard and cooking unicorn pancakes. Very cute, but misleading.
As there are many educated consumers that will be able to understand this arrangement, at the same time there are many others that will not. Unfortunately, a lot of sellers will not hire a professional realtor or real estate attorney to help navigate them through the process. Real estate sales is not as easy as a click of a button. There is so much more involved when selling a home, over one hundred factors to consider and to weed through.
As a professional, I will continue to advocate to protect the consumer against misinformation about the process of selling your home to an online company via a cash offer like Zillow, Opendoor, and Offerpad.
I have no animosity towards Zillow. I think they have a forward-thinking brand. I also knew this was coming, so I am prepared for the change in the real estate industry. This new service will not affect my business or my income as it will other’s. However, someone needs to give a heads up to the consumer.