3 Email Marketing Trends for 2019

By
Services for Real Estate Pros with Second Self Virtual Assistance

3 Email Marketing Trends for 2019

The trouble with email marketing trends is that they’re always changing. How do you know what will really work, and what might be a waste of time and money?

Some email marketing methods have withstood the test of time and demonstrated that they can provide great results. Let’s take a look at the 2019 email marketing trends.

If you think email marketing is dead, you’re listening to the wrong people. Email marketing is alive and well and still converting prospects into customers.

Email marketing spending in the US is predicted to rise to more than $3 billion (with a “B”) in 2019. Statistics show that for every $1 you spend on email marketing, you can expect an average return of $38. Obviously, results will vary.

Around 66% of users make a purchase after receiving an email, compared with only 20% for Facebook and 6% for Twitter. Around 50% of Pinterest users make a purchase of something they have seen on the site. That’s a big deal.

Email is also one of the most powerful tools for retaining customers. People access it from anywhere, including mobile phones, with more than half opening plain text emails to see what’s new. Short emails of no more than 125 words work best. Some spam filters will reject emails with images.

 

Personalization

Personalization can boost clicks and conversions by around 10%. It gives the impression that they are the only one receiving your email. Surveys can help, too. They give a sense of their opinion being important to you.

 

Better Segmentation

If you have really large email lists, it’s time to remove the unresponsive contacts. Separate the responsive contacts into segmented lists. Go a little further by tagging them using your email marketing platform. Ask them for more information as well; anything that will be useful to help you sell to them better.

 

Autoresponders

Weed out old content and add new emails to your email series such as drip campaigns. This helps you “touch” your contacts more often and in a more personal manner. Be sure to add links to relevant products and services your contacts might be interested in.

 

These are only 3 of the email marketing trends for 2019. Start with these, though, to watch your response increase.

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Rainmaker
1,944,342
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Pamela - yes, I tend to agree.  I find more engagement with my Constant Contact.

Mar 07, 2019 11:58 AM #1
Rainmaker
185,446
John Henry
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Thanks, Pamela.  I am just now starting with Vertical Response as a platform and getting about a 20- 30% opening rate but have zero contacts after two mailings.  This, of course, is an ongoing process!!

Mar 07, 2019 01:08 PM #2
Ambassador
1,644,760
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Too many people in our industry are always looking for the next bright shiny object they forget to imrove on what already works.

Mar 07, 2019 02:44 PM #3
Rainmaker
2,464,514
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Pam is in the know....

Mar 08, 2019 06:31 AM #4
Rainer
138,932
Sam Kader MLO 130505 MB 78982
Pacific Coast Financial LLC Lic# MB78982 - Seattle, WA
Real Estate NMLS 91980 Mortgage Broker Lic MB78982

Thanks Pam! Useful information. I am using drip e-mail campaign and I like the second point you mentioned regarding removing unresponsive contacts.  Have a great weekend! 

Mar 08, 2019 05:57 PM #5
Rainer
430,821
Rose Mary Justice
Synergy Realty Pros - Dandridge, TN
Synergy Realty Pros

We may all learn something by following advice from those that have implemented and had success with strategies

Mar 08, 2019 08:12 PM #6
Rainmaker
592,072
Peter Mohylsky
PrimeSouth Properties - Santa Rosa Beach, FL
Let me help you find your path to the beach.

Thanks for sharing this informaton, I love it, learning new trends

 

Mar 09, 2019 06:46 AM #7
Rainmaker
470,034
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Thanks Pam for these great tips.  I have to agree.

Mar 09, 2019 12:17 PM #8
Rainmaker
522,310
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

I don't use email drip campaigns, primarily becuase i do not like to receive them

Mar 10, 2019 01:48 PM #9
Rainmaker
378,686
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

Good idea to do some segmentation so you can focus on the different groups' needs over time.    Thanks and congrats on the feature!

Mar 11, 2019 09:12 AM #10
Rainmaker
340,864
Dana Basiliere
Rossi & Riina Real Estate - Williston, VT
Making deals "Happen"

Good to hear because I don't do print anymore.  Thanks for the reminder I need to clean up my Mailchimp contact list.

Mar 11, 2019 10:51 AM #11
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Rainmaker
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Pamela Cendejas

Second Self Virtual Assistance (928) 692-3235
Free 1/2 Hour Plan of Action Consultation
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