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3 Email Marketing Trends for 2019

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Services for Real Estate Pros with Second Self Virtual Assistance

3 Email Marketing Trends for 2019

The trouble with email marketing trends is that they’re always changing. How do you know what will really work, and what might be a waste of time and money?

Some email marketing methods have withstood the test of time and demonstrated that they can provide great results. Let’s take a look at the 2019 email marketing trends.

If you think email marketing is dead, you’re listening to the wrong people. Email marketing is alive and well and still converting prospects into customers.

Email marketing spending in the US is predicted to rise to more than $3 billion (with a “B”) in 2019. Statistics show that for every $1 you spend on email marketing, you can expect an average return of $38. Obviously, results will vary.

Around 66% of users make a purchase after receiving an email, compared with only 20% for Facebook and 6% for Twitter. Around 50% of Pinterest users make a purchase of something they have seen on the site. That’s a big deal.

Email is also one of the most powerful tools for retaining customers. People access it from anywhere, including mobile phones, with more than half opening plain text emails to see what’s new. Short emails of no more than 125 words work best. Some spam filters will reject emails with images.

 

Personalization

Personalization can boost clicks and conversions by around 10%. It gives the impression that they are the only one receiving your email. Surveys can help, too. They give a sense of their opinion being important to you.

 

Better Segmentation

If you have really large email lists, it’s time to remove the unresponsive contacts. Separate the responsive contacts into segmented lists. Go a little further by tagging them using your email marketing platform. Ask them for more information as well; anything that will be useful to help you sell to them better.

 

Autoresponders

Weed out old content and add new emails to your email series such as drip campaigns. This helps you “touch” your contacts more often and in a more personal manner. Be sure to add links to relevant products and services your contacts might be interested in.

 

These are only 3 of the email marketing trends for 2019. Start with these, though, to watch your response increase.

Comments (12)

Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Pamela - yes, I tend to agree.  I find more engagement with my Constant Contact.

Mar 07, 2019 11:58 AM
Pamela Cendejas

Grant Schneider - Constant Contact is a great tool. There are also free products like MailChimp for those who have less than 2,000 contacts. Great if you're just starting out or are on a limited budget.

Mar 07, 2019 12:07 PM
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Thanks, Pamela.  I am just now starting with Vertical Response as a platform and getting about a 20- 30% opening rate but have zero contacts after two mailings.  This, of course, is an ongoing process!!

Mar 07, 2019 01:08 PM
Pamela Cendejas

John Henry - Consistency is the key. I have people who call me after a year or two and thank me for continuing to send them my weekly emails because they are now ready to start using my services.

Mar 11, 2019 09:31 AM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Too many people in our industry are always looking for the next bright shiny object they forget to imrove on what already works.

Mar 07, 2019 02:44 PM
Pamela Cendejas

Joe Pryor - You're right. I even wrote a post about what's old is new again. Thank you for your comments.

Mar 11, 2019 09:32 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Pam is in the know....

Mar 08, 2019 06:31 AM
Sam Kader MLO 130505 MB 78982
Pacific Coast Financial LLC Lic# MB78982 - Seattle, WA
Real Estate NMLS 91980 Mortgage Broker Lic MB78982

Thanks Pam! Useful information. I am using drip e-mail campaign and I like the second point you mentioned regarding removing unresponsive contacts.  Have a great weekend! 

Mar 08, 2019 05:57 PM
Pamela Cendejas

Sam Kader - The hard truth is that some people will never contact us. That's okay. Our energy is best spent with those who will.

Mar 11, 2019 09:33 AM
Rose Mary Justice
Synergy Realty Pros - Dandridge, TN
Synergy Realty Pros

We may all learn something by following advice from those that have implemented and had success with strategies

Mar 08, 2019 08:12 PM
Pamela Cendejas

Rose Mary Justice - Amen to that.

Mar 11, 2019 09:33 AM
Peter Mohylsky, Beach Expert
PMI. Destin - Miramar Beach, FL
Call me at 850-517-7098

Thanks for sharing this informaton, I love it, learning new trends

 

Mar 09, 2019 06:46 AM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Thanks Pam for these great tips.  I have to agree.

Mar 09, 2019 12:17 PM
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

I don't use email drip campaigns, primarily becuase i do not like to receive them

Mar 10, 2019 01:48 PM
Pamela Cendejas

Mary Hutchison, SRES, ABR - Do the drips you receive contain the same canned text as everyone else? That's a turn-off. Personalized campaigns are much more interesting.

Mar 11, 2019 09:36 AM
M.C. Dwyer
Melody Russell Team at eXp Realty of California, Inc. - Felton, CA
MC Dwyer-Santa Cruz Mountains Property Specialist

Good idea to do some segmentation so you can focus on the different groups' needs over time.    Thanks and congrats on the feature!

Mar 11, 2019 09:12 AM
Pamela Cendejas

M.C. Dwyer - Thank you. 

Mar 11, 2019 09:36 AM
Dana Basiliere
Rossi & Riina Real Estate - Williston, VT
Making deals "Happen"

Good to hear because I don't do print anymore.  Thanks for the reminder I need to clean up my Mailchimp contact list.

Mar 11, 2019 10:51 AM
Pamela Cendejas

Dana Basiliere - Print is definitely more costly than email, although I personally wouldn't discount it completely. I totally agree with keeping your list clean and up-to-date. Thank you for your comments.

Mar 11, 2019 11:01 AM