Behind the computer, behind the keyboard - who are you in real life ? We know that you are a business professional, we know that you're an expert in your field. We know that your profile photo shows a young, stunning, beautiful, handsome man or woman. We know you've got it all together and seem perfect with the bright smile, not a hair out of place, a professional dressed person with perfectly winged eyeliner or smooth as a babies butt shaved face. But, who are you really ? Who are you in real life ? Come on, no-one is that perfectly polished...
No matter what field you are in : Real Estate, Mortgages, Home Staging, Home Inspectors or the like, you are probably walking around with ketchup on your face or broccoli between the teeth just like most of us. The only difference is that some of us let it show. We are not perfect, far from it, and I've never met a graceful person walking in dress shoes on ice. So, why do you never allow that person to show ?
We all fall guilty, at some point, of being too professional. Our blogs, articles, flyer's, newsletters depict the perfectly polished individual who is the greatest thing since the invention of photo filters. But, who are you in real life ? Yes, I asked again ( only because I know you're probably still trying to come up with the answer and asking you again allows you more time to think... LOL ).
Seriously, though. You are you really ? Do associates and consumers ever see the real you ? Do they get to see the new Mom with the spit up on her shirt or the busy Dad dressed in his baseball get-up because he's his sons coach ? I'm not talking about getting too personal online - some things are better left behind closed doors - but, we all have that favorite pizza place we take our children or grandchildren. We all have the favorite ice cream shop that shows chocolate is our favorite flavor because we are wearing it as lip liner.
I'm glad you're professional, I am too, but I am human as well. I can't take a whiff of foo-foo stuff because it will give me a migraine, but I can tell you how to sell your house and make it smell nice without feeling as though your home got into a fight with Glade and lost. I may not eat Caviar but, I will be happy to direct you to a local farmers market where you can get farm fresh eggs and even tell you how to scramble 'em up.
The point is that customers and associates who will potentially work with you and/or refer you identify with others who are similar to them or at least a little similar. Most people like to see the human side of us, not just how many houses we have listed ( sold houses matter ) or the next top notch, show stopping profile photo. We all have so much we can contribute as a professional that allows others to learn from us and get to know us on a more personal level. Knowing someone on a personal level results in trust, built trust, builds relationships and long lasting ones. As a professional we are a wealth of knowledge, in a " relate able " way that not only allows us to show our professional side, but also a little bit of a glimpse into how we live and our personality. By being a baseball dad and sharing that information you could be helping a family getting ready to relocate into your area who has children interested in baseball. By sharing you're a vegetarian you could be helping someone in your community where to find the best farmers market for fresh produce. By sharing your passion and love for yoga or organic products, you could be helping someone in your community understand the value. By now I am sure you are getting the idea.
Don't be afraid to be you online. Most prospects start online. Let them see the polished you, but also the side of you with ketchup on your face. You'll build trust and potentially a client.
If you like some of the things I've said here and maybe found some inspiration in it. Check out my pinterest board with lots of inspiration and motivation !