Technology or rapport? What is most important in real estate?

Real Estate Agent with Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales 3090099

The rapport is the crucial ingredient when it comes to sales to the public.  And, everything else is a plus:


Original content by Nick Vandekar, 610-203-4543 PA License - AB067198

InternetThere is a lot of discussion in real estate circles about technology, AI, data, iBuyer programs, etc. and how this is going to change real estate. Lots of people are pouring money into new technology that is going to disrupt the real estate field. I remember when my wife began in real estate many of the agents in her office said the internet was never going to replace the trusted MLS book. I get it we don't like change.

I wrote a little about this last week when a comment blossomed into a bigger answer than I intended. But, I have been thinking about this as clients call and I think, why?

Those of us who are active and have been in real estate for more than a few years know where our business comes from. As Mr. Buffini and any good manager will tell you, your sphere is a pot of gold.

Why do those people in your sphere contact you to buy or sell or refer a friend or family member to you? Because they trust you. Over time you have built rapport up with them and because of that they know who to call. They know you are good at what you do, you understand the local market and you put the interests of your clients first.

But, what about all this disruptive technology. Well as I said, the creators of that technology are mostly raising lots of money, and because of that they are answerable to those who are investing in their businesses. That means they are not putting the client first, but the shareholder or investor. 

Should we shun all technology. Many believe so, the Zillow naysayers will tell you that they set out to destroy the real estate business and we should never consider doing business with them. However, I have earned a very good return by advertising on Zillow over the years. Today, I am shifting as I realized things were changing and the quality of the leads was dropping. I tried some data program last year, and have not continued it this year as I felt it did not pay off.

I am working more on my rapport with past clients, friends and members in my community. But, I am not ditching technology, I am exploring it, finding what works for me and applying it where I can.

I have done that all my life, buying a fax machine so I could send invoices quicker, a computer to keep track of inventory and customers, a digital camera so I could ditch film, a combined scanner, printer and fax machine when they became available. That technology helped me to do business, may be some of it is a little tired today, who still uses faxes, but as things improve I am considering them. Today, I use email newsletters, YouTube, Social Media etc. I use a lap top, tablet and smart phone; the Commodore 64 went away a long time ago.

Not every shiny toy works for me, sometimes I find it money well spent, sometimes not, sometimes it is a wash or takes longer to pay off than I am willing to commit to it. I got a call from a lead identified by that data program last year. Having spoken to them several times last year they were not ready to move. Now they are and they called me because I think I built rapport.

So what I really find is that the technology helps me to service my clients better and allows me to build rapport with them. It is a combination, I use the technology to serve my clients, putting their needs first so I can build rapport at the same time.

So, if you are looking for a tech savvy Realtor in the Tredyffrin Easttown area, or along the Main Line, then call me today, Nick Vandekar, Selling the Main Line with Long & Foster Real Estate Inc., office 610-225-7400, cell or text 610-203-4543,, website I look forward to connecting and getting to know you.

If you are buying or selling on or around Tredyffrin Easttown or along the Main Line we can help you,  contact us or connect

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Comments (11)

Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Another awesome reblog from our friend Nick Vandekar, 610-203-4543 

Mar 09, 2019 11:44 PM
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

Without doesn't matter to anyone in a transaction that may never be...

Mar 10, 2019 03:19 AM
James Dray
Fathom Realty - Bentonville, AR

Morning Gabe.

I rarely get outside of those I follow.  I rely on other to re-blog interesting posts, like this one, thanks.

Mar 10, 2019 03:29 AM
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning again Gabe. I think rapport always wins out. Nice choice for a re-blog.

Mar 10, 2019 04:43 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Hi Gabe... rapport is so important... if you don't have it with a client the entire transaction is more complicated. But I also believe in high tech with high touch.

Mar 10, 2019 07:49 AM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

 Thank you for giving me something to ponder the rest of the day Gabe Sanders 

Mar 10, 2019 08:29 AM
Roy Kelley
Retired - Gaithersburg, MD

Thank you very much, Gabe, for sharing this excellent reblog selection.

Mar 10, 2019 10:01 AM
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Selling the Main Line & Chester County

Thanks for the reblog I appreciate it. Hope you are doing well.

Mar 11, 2019 01:04 PM
Cara Palmer
Cara Palmer Blog - New Martinsville, WV
I manage my rental properties in WV

Hi Gabe, thanks for sharing this great article.

Mar 11, 2019 05:40 PM
Jane Chaulklin-Schott
TEAMCONNECT REALTY - (407) 394-9766 - Orlando, FL
TeamConnect Luxury Homes - Orlando, Florida, 32836

Gabe, thank you for sharing this reblog post by Nick Vandekar, 610-203-4543 -  Technology or Rapport.  I find both important in the equation to success.

May 16, 2019 05:50 PM
Tom Bailey
Margaret Rudd & Associates Inc. - Oak Island, NC

Gabe thanks for posting this! This business is a person to person business!  Tech was, is, and always will be just another tool!,

Jan 31, 2020 09:33 PM