Have an open house this weekend? Reach the neighbors with these tools

Reblogger Peter Mohylsky, SoWal Is HOME.
Real Estate Broker/Owner with Gulf Place @ 30A
Original content by Real Bird

We'll keep this post short with an actionable checklist.

Prerequisite: You have an open house this weekend

Objective: You want to reach the neighbors and utilize your sellers to invite their network of friends and family

Cost: RealBird PRO (starts at only $15/month for unlimited listings with annual membership or $30/month with no contract) + Facebook ad budget: we suggest at least $30 spent over minimum of 2-3 days


  1. Publish your open house on RealBird (5-10 minutes)
    1. Login (or Register you'll have to update the account to PRO if you are new)
    2. Add the basic property info and optionally additional details (e.g. neighborhood info)
    3. Upload the photos
    4. Set the open house date
  2. Use the new Seller Emailing Tool and the open house email copy and RealBird template and email your sellers asking them to simply forward that email to friends, family and colleagues (2 minutes)
  3. Share the the Open House landing page Url provided by RealBird on your Facebook Page: simple copy the link into the Facebook Page sharing box or use the sharing tool on the landing page itself and select your Page as a target. Make sure you have some catchy headline building on people's curiosity, but don't mislead (1 minutes)
  4. Boost your post on Facebook and create a new audience with the following demographics: 0.5-3 miles radius of the open house address (whatever radius defines the close neighborhood in your area) and select "Homeowners" as another filter. We have a post describing this in more details (15 minutes)

So within 20-30 minutes you are running an ad for the neighborhood promoting your open house and you also utilized your seller's network to reach more people with the event while also sharing your brand and online capability.

Bonus step: Don't forget to create a Facebook Event as well for the open house and linking it to your open house landing page on RealBird!

If you are new to RealBird , please give it a try and let us know what you think

-- The RealBird Team






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LaShonda Solomon
Atlanta Communities Real Estate Brokerage - Kennesaw, GA
Serving Cobb, Paulding, Douglas, Bartow Counties

Thanks for sharing this information Peter.  I will be sure to use this tool for my team's next open house.  

Mar 10, 2019 09:49 AM #1
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Videos are open house tours .. available on the busy buyer's schedule. Not the seller, not the agent's small window of opportunity to wipe your feet, let's sneak a peak.

Mar 10, 2019 10:30 AM #2
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Always looking for new ideas to improve upon my open house's. The more ways to entice people to see the home & keep them there the better.

Mar 10, 2019 12:45 PM #3
Real Bird
RealBird Inc. - Santa Cruz, CA
All-In-One Real Estate Marketing

Thanks for the reblog Peter !

Mar 11, 2019 09:42 AM #4
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Peter Mohylsky, SoWal Is HOME.

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