I guess there is a part of me that trys to make every book a sales training book. My life is sales; it is what I do and the way I react to life. But, it is not sales meaning trying to get something from someone or even trying to convince someone to do something. To me, sales education is finding ways to become a better me. A me that people simply want to be around and want to do business with. Using that has my guideline then The Hidden Messages in Water is a sales book.
The book is fascinating in that Dr Emoto took pictures of water when it crystallizes. Water that is exposed to beautiful music develops beautiful crystals and water that is polluted or exposed to negative words develop deformed crystals. Dr Emoto points out that human beings are 70% water. He suggests that water is always communicating with the water all over the world.
Some of the quotes from the book.
"What we imagine in our minds becomes our world"
"The vibration of good words has a positive effect on our world"
"Words and thoughts have the power to change water and other substances"
The book actually centers around the words 'love and gratitude'. I believe that sales people who can remain centered and focused on love and gratitude will always be welcome anywhere and the chances of sales success is increased.