Have you paused to consider the 'What?' behind your business?

Real Estate Agent with Keller Williams of Central PA RS334568

Have you paused to consider the 'What?' behind your business?


When I made the decision to join the gym, I walked in on day one wearing my new sneakers, new t-shirt, and absolutely no clue what to do next. 


I quickly realized that I first had to clearly identify my 'what?' 



Step One - The What?


Gym-goers are motivated to go to the gym for a multitude of reasons (physical fitness, building muscle, toning, strengthening, diversion from sedentary routine, weight loss, combating fatigue, overall health, etc.)  What is my specific goal?
Once the specific  'What?' behind the decision to go to the gym has been identified, the gym routine can be established to create a regiment that offers direction to achieve the specific preset goal. 


Likewise, my business must identify the 'What?'


Drilling down (and keeping it simple)


-What is my business/profession?  I am a real estate agent   
-What specifically do I do?  I help clients buy and/or sell real estate 
-What do I do to help clients?  By listening to the client's specific goals and co-creating a personalized plan to facilitate it coming to fruition.
-What does that mean?  
Listening to the client = Asking probing questions and pausing to hear the specifics of what is important to them 
Specific goals = Identifying what is important now and what long term real estate goals they may have.  

Co-creating a personalized plan = Together discuss the detailed plan to best meet the client's personal needs and goals.  Utilize a time plan and establish needful steps in the process.

Facilitate = The nitty-gritty of how to implement the designed plan.

Coming to fruition = Aligning the goal with the plan.

Have you paused to consider the 'What?' behind your business?


Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Roy Kelley 05/10/2019 01:00 AM
Real Estate Best Practices
Pennsylvania Cumberland County Carlisle
realtor carlisle pa
listing agent carlisle pa
the what behind your business
real estate business
maria sapio

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Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Maria - pausing is good and if a good "what" is the result...so much, the better.  Whatever moves us forward is a good direction to take.  

Mar 12, 2019 10:22 AM #1
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Home sellers and home buyers are in very good hands when they use your professional real estate services.

Mar 12, 2019 02:31 PM #2
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

Wonderful, Maria. Drilling down, listening to clients, working together to bring  desired results - I'm sure you do all of that beautifully.

Mar 12, 2019 03:51 PM #3
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Maria, You are such a great writer and should be writing books with all your great knowledge that you put in your writing.


Mar 16, 2019 09:32 AM #4
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I think you have the lead with why you do it and then, kind of describe it in the what of it

Apr 06, 2019 10:26 PM #5
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Will Hamm She really should be writing beyond this a lot of the time! I definitely think there’s something there to craft and get better at in that way. :)

Apr 06, 2019 10:28 PM #6
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

Personal needs vary...good agents ...like you understannd that and adapt to the situation for the comfort of the client.

May 10, 2019 03:03 AM #7
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