"Hey Alexa, who is the best real estate agent in town?"

By
Services for Real Estate Pros with John Henry Masterworks Design International, Inc. 13013

If you are one who realizes that change is constant and you should be on top of it, then consider how AIVA will affect YOU.  The devices, like Siri and Alexa, take voice commands and process them through a cloud service.  People are now talking to their machines on a regular basis.  The companies selling the devices hope you develop a relationship and depend on them for various tasks, optimally to order goods and services through their portal.

From Forbes: "Users can, of course, purchase products from Amazon, but they can also order pizza from Domino’s, hail a ride from Uber or Lyft, control their light fixtures, make a payment through the Capital One skill, get wine pairings for dinner and so much more."  And Alexa learns from mistakes interpreting your questions...

Are Artificial Intelligence Voice Assistants here to stay?  I don't have one but a lot of people are buying into this.  Sure, a nice way to order pizza, call out your favorite song, turn off lights, etc. 

Right now there is a feature that imports clothing preferences to fashion designers who in turn can recommend clothing choices (and the ability to buy outfits using Amazon's proprietary payment system).  How soon will it be that you can send photos of your favorite house styles and the return might be homes for sale similar to the photos in your neighborhood or in a specific zip code?

 

These devices have benefits for those who cannot move about, can monitor many smart house connections, and generally seem beneficial.  I am not going to debate the potential interference, invasion of privacy issues, and other negatives here.  

AIVAs are ready to process full internet searches via voice command.  Think about that.  In fact, you can equip Alexa now with 'Alexa Google Skill' and get internet results.

And the basic commands one barks in the air are the distinctive keyword groupings that the AI device will use to bring up a result.  The way we talk and type are two different things.  Search queries may not match how you have prepared your keywords, title, metatags, etc.

So, what should you do to be prepared?

Since I do not have one of these AIVAs I am not sure how exactly search queries and results are interpreted and processed.  

If you ask the question posed in the title, will you get single or multiple answers?

How much will people rely on voice commands for internet searches in the future and what will they be willing to give up to get a single or instant qualified response?  What algorithm will be used to analyze and specify the answer?

Should you start using qualifiers like 'best' or 'most trusted' in your keyword mix?

There are many of us pondering these issues....

If anyone on AR has some insight or can prognosticate, please answer this call!

 

 

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Barbara Todaro 03/16/2019 10:59 AM
  2. Bob Crane 03/19/2019 03:24 AM
Topic:
Real Estate Sales and Marketing
Tags:
how accurate and reliable are internet searches on voice command appliances

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Rainmaker
227,455
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Hello Chris Cliff   Exactly what I'm getting at and the question is exactly how can we tweak SEO to work better with voice search -- as I think that people will ask in more natural speaking terms than keyboard input.  It is a long term game and the SEs are constantly tweaking their algorithms.  I was left in the dust for several years because of this issue.  Thank you very much

Mar 18, 2019 10:07 AM #22
Rainer
109,309
Brian DeYoung
Howard Hanna Real Estate Services - Ithaca, NY
Brian DeYoung

great article. i have mixed feelings, as you do .

I like the thoughts you presented, such as how we write or text versus how we speak.

Nice points

Mar 18, 2019 05:57 PM #23
Rainmaker
615,617
Carolyn Roland-Historic Homes For Sale In Delaware and S. Chester County PA
Patterson-Schwartz Real Estate - Wilmington, DE
Carolyn Roland, GRI, CRS

It looks like you need a certain lifestyle to need one of these things that listens to you and broadcasts it who knows where. I am not about to broadcast what goes on in my house to some random hacker. Silence is golden.

Mar 18, 2019 08:13 PM #24
Rainmaker
749,191
John Juarez
The Medford Real Estate Team - Fremont, CA
ePRO, SRES, GRI, PMN

I agree, there is a path to ownership for many who have student loan dept. They may need to look broader and longer to find the appropriate program and the right loan officer but doing so is so much better than the alternatives of giving up. Another untenable option…waiting until the debt has been retired to buy a home while the ex-student watches home prices climb and climb.

Mar 18, 2019 08:25 PM #25
Rainer
38,083
Kathi Heern
Heern Properties - Saint Louis, MO
Doing HOMEwork for you, so you don't have to.

Thanks for the broader thoughts with Siri & Alexa devices.  Something I hadn't even thought of.

 

Mar 18, 2019 08:28 PM #26
Ambassador
4,564,672
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

I just asked my Google Home device this question, I was pleased to hear that Keller Williams was at the top of the list.

Mar 19, 2019 03:18 AM #27
Rainmaker
3,296,707
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Home and Condo Specialists

You're not alone about not having one of these "toys". We have our iPhones and laptop - we're good for now...Hey, where did I leave my IBM typewriter??

Mar 19, 2019 03:20 AM #28
Rainer
165,931
Robin Wells
RAW Chimney Sweep and Inspections - Penetanguishene, ON
Giving Peace Of Mind One Chimney At A Time

Thanks for post!  Some things to think about.  So I tried it.. and response was "Sorry, I am not sure about that".  

Mar 19, 2019 06:09 AM #29
Rainer
173,529
Anne Corbin
Long and Foster - Lake Anna - Spotsylvania, VA
Serving Lake Anna & Central Virginia

Is this like "Mirror, mirror, on the way, whose the best agent of all?"

Mar 19, 2019 06:22 AM #30
Rainmaker
398,197
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
MC Dwyer-Santa Cruz Mountains Property Specialist

Glad to see your post elicited a couple of savvy 'Rainer responses.      I don't have one of these gadgets so I can't help answer your questions.

A friend has been joking that he found Alexa and Siri arguing when he walked back in the room.

Mar 19, 2019 09:34 AM #31
Ambassador
462,922
Terrie Leighton
Ferrari-Lund Real Estate - Reno, NV
Reno Real Estate Agent ~ Selling Homes in Reno

I really need/want to get one for my home! I have given the Alexa as gifts and my clients/sister love love it! After reading Debe Maxwell, CRS comments, she makes me want one even more. I feel like I am missing out. 

Mar 19, 2019 10:05 AM #32
Rainmaker
562,570
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

The title of your blog caught my eye--but the blog didn't answer it! However that is not a complaint--the article was well written and raised many important questions. I don't have one of these devices, don't need one, but so many people do--I see them all the time in homes.

Mar 20, 2019 10:01 AM #34
Rainmaker
844,038
Kevin Mackessy
Blue Olive Properties, LLC - Highlands Ranch, CO
Dedicated. Qualified. Local.

That is an interesting thing to consider.  If you could predict what most people in your area are searching through voice to text, you could corner pockets of that market pretty well.  I will say Alexa might not have much to do in that domain, as getting a list of spoken results to your inquiry about real estate agents would not be easy to digest.  

Mar 20, 2019 12:55 PM #35
Rainmaker
499,636
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

I Have Alexa and she keeps me on track, answers alot of questions and is handy for turning lights on and off as well letting me know the weather in advance for taking house pix ... she can take care of so many things ... I am still learning and have bookmarked for future reference. Thank you for writing this timely post.

 

Mar 20, 2019 02:12 PM #36
Rainmaker
1,544,808
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

This is a great topic to ponder, and now I will think hard about keywords and such that will be AIVA friendly.  Now I'll need to find someone who has one just to experiment.

Mar 20, 2019 08:35 PM #37
Rainmaker
1,775,377
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

Great subject for all of us. I guess I will have to start including  new words in my website and  posts. 

Mar 21, 2019 03:52 AM #38
Rainmaker
3,124,731
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

What worries me is how much she is listening and recording everything said in the home. 

Mar 21, 2019 05:27 AM #39
Rainmaker
197,798
Ben Yost - 303-587-4297
First Time Home Buyer, Mortgage Rates, Pre-Approval - Denver, CO
FHA, VA, Conventional - Mortgage Loans in De

SSSHHHH!!!! This is supposed to be secret stuff!

Apr 04, 2019 05:09 PM #40
Rainmaker
662,354
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

First off I will never have it in my home...

Second they are manipulating data to answer questions and they are listening to you and your family so they can manipulate data

third the American people have sold themselves OUT

 

Apr 15, 2019 11:13 PM #41
Rainer
7,708
Shannon O'Brien
All Writey Then. . . - Las Vegas, NV
Real estate content that gets you noticed

Excellent post. I had some of the same questions you present, especially after a day of research and being bombarded by advice-givers telling agents they simply MUST optimize their websites for voice search. So, I dove into the subject. You can find my take on it, here: https://www.easyagentpro.com/blog/real-estate-voice-search/

May 10, 2019 07:16 AM #42
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Rainmaker
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John Henry, Florida Architect

Residential Architect, Luxury Custom Home Design
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