The internet has mainly been a space for younger folks, while the older among us showed relatively little interest in exploring it. Just in 2000, only 14% of the elderly claimed to use the internet regularly. However, according to MediaAlertHelp, online activity has seen a significant surge for seniors, and now well over half of them make use of it on a weekly or daily basis – be it on desktop computers, laptops, or mobile phones.
The fact that more and more mature members of our society are making the move to the online world opens up a lot of doors for both them and others.
Seniors can now enjoy all the internet perks the younger crowd has already grown accustomed to, such as a treasure trove of readily available information, nigh immediate communication with loved ones, and services like online shopping. They tend to turn to the web for weather forecasts, shopping, sending and receiving emails, and social media sites.
Marketers can also benefit from this Baby Boomer boost in online activity. Now there exists an entirely novel demographic for advertisers to expose their products and services to on the internet. Elderly-centered adverts previously confined to billboards, posters, and the like can expand to the virtual realm, drastically increasing contact with their target audience.
Furthermore, special online services catering to senior citizens can prosper under these new circumstances. Special needs organizations, for example, become more easy to interact with for people who, for one reason or another, are unable to physically visit their facilities. This way they may read up on what they need without the need for brochures or over the phone consultation.
It’s important to remember that older people behave quite a bit differently than other internet users when surfing the web. If you are in need of learning more about what the elderly are up to in online spaces, you’ll hardly find a better way to do so than this great infographic.
This guide will give you all the crucial knowledge you need about the key differences between younger and older people online, such as their habits, the platforms they prefer, and much more. It’s a terrific tool for those wishing to target this new (or young, if you will)
demographic in a new, yet effective way.