All too often people in the real estate industry dont give a simple "thank you". We are in the service industry. We provide a service for a fee. We should always say "thank you" for the business or "thank you" for the referral even if it doesnt turn out to be home we could find or a mortgage we can provide.
I wasnt providing "thank you" letters and notes until I was in the industry for almost a full year. One day a friend, whom I consider a mentor, told me how important it was to say "thank you" to everyone who puts their trust/confidence in me to help them. From then on out I have always written a thank you to each client and the referral source. It has definately helped me build my business.
Here are some things I try to incorporate in my "thank you" that you may find useful...
1. Always hand write the "thank you" - it makes it much more personal (handwrite the envelope address too!)
2. Dont make it generic - reference a specific item in regards to the transaction - otherwise it may seem that you are just writing the same thank you that you send everyone else
3. Place a few of your cards in the letter and ask them for referrals - a thank you is to show them you appreciate their business, asking for referrals is how you get your business - they will refer people to you if they enjoeyed your service
I hope this helps you grow your business. Please comment with any suggestions you have for saying thanks.