5 Video Marketing Trends for 2019

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5 Video Marketing Trends for 2019

Video has been a source for entertainment, marketing, and learning for several years. It’s become extremely popular in both live and prerecorded formats.

Live Video Format

Every Smartphone takes high-quality video giving you the opportunity to host your live video from just about anywhere.

YouTube Live and Facebook Live are increasingly popular with users and media. The purpose of live video is to build relationships. You can show yourself as a real person while giving an inside look into your business. Live video also gives your target audience an opportunity to ask questions in the chat box. Live video lets you show your expertise by providing immediate answers to viewer questions and positions you as an authority in your field.


How-To Content

About 75% of what people search for on YouTube is how-to information. You can learn everything from auto repairs to how to play the guitar.

How-to videos are a great way to market your products and services. Decide on a topic such as “The Escrow Process”. Create your video using videos and animations or screen capture.


Screen Capture Videos

Screen capture videos give your viewer an opportunity to visually see what process you are teaching. Showing the process “in action” is an ideal way to drive demand. Making a PowerPoint presentation is a simple process to create and makes following along easy for your viewers.


Prerecorded Videos

There are countless marketing uses for prerecorded videos. If you’re camera-shy, public speaking and appearing on camera is nerve-wracking. By prerecording the video, it takes away the apprehension. You’ll have the opportunity to edit out anything you don’t like.

All you really need for a good prerecorded video is a good microphone and slides for your audience to follow along.


Educational Videos

Online education is booming. There are now many popular education sites where you can offer to teach paying customers certain skills or give talks about various topics. Many of these sites prefer video content, so if you have a lot to teach, this could be a perfect opportunity to show what you know and make more money.

In all five of these video marketing trends for 2019, the most important thing you need is content. Viewers will forgive an imperfect presentation as long as they learn from it. The more often you create and promote videos, the smoother the process will become.


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Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Great advice from you again. We concur. Thanks so much for sharing this in YouTube Thursdays.  D 

Mar 14, 2019 02:03 PM #1
John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

Hi Pamela, 

You knocked it out of the ballpark with the wisdom you provided in the last paragraph.  

Mar 14, 2019 05:47 PM #2
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

I know you are right but I just cant get there yet. I bookmarked it for further study!!  thank you 

Mar 15, 2019 01:14 AM #3
Thessy Onyenedum
Atesa Properties, Inc - San Diego, CA

Hi Pamela, you are right - video is the key to today's real estate prospecting and marketing. And indeed, Content is King! Guests click, and stay when there is great content that educates, entertains and empowers.


Mar 15, 2019 02:38 AM #4
Gwen Fowler-CRS- 864-638-3599 SC Mountains & Lakes--
Gwen Fowler Real Estate, Inc - Salem, SC
Gwen Fowler Real Estate, Inc.

Hi Pamela, I was hoping the video was a fad that would go the way of the fax machine.

Mar 15, 2019 04:28 AM #5
Barbara Michaluk
Weichert Realtors | Silver Spring, MD Phone Direct 240-506-2434 - Silver Spring, MD
Leisure World Specialist / Full Service REALTOR

Pamela, thanks for sharing these 5 tips about video. It's great our phones can offer this feature for anyone who wants to jump in. I'm of the opinion however, that a video must be compelling to keep the viewer engaged.

Mar 15, 2019 04:52 AM #6
faye schubert
Branson, MO
Living the Branson Lake Life

Love the tips for video, as that seems to be what people respond to the most.

Mar 15, 2019 05:35 AM #7
Macy Babb ... North Georgia Realtor
Re/Max Around Atlanta Realtor - 404-234-6166 - Cartersville, GA
Realtor, SFR, HUD/REO Certified

Great tips... one my goals for 2019 is to add more video...

Mar 15, 2019 07:23 AM #8
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Good advice that anyone of us can apply to our marketing in 2019.  How to definitely, I know my sons' use that for all their repair and renovation projects as do I.

Mar 15, 2019 07:36 AM #9
Alexis Davis United Country | Ozarks
United Country | Cozort Realty, Inc. - Mammoth Spring, AR

Great content!

Mar 15, 2019 10:54 AM #10
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
MC Dwyer-Santa Cruz Mountains Property Specialist

Congrats on the feature - we all should be doing it.    For me the obstacle is overcoming the dislike for the reality of how I look on video, plus learning the technology (lighting, gimbal, video editing, etc).

I think there's a real unexplored niche for videographers.    I mean - we all can name half a dozen professional real estate photographers, right?   

Mar 15, 2019 11:21 AM #11
Jeff Dowler, CRS
eXp Realty of California - Carlsbad, CA
The Southern California Relocation Dude

Hi Pamela:

It's certainly helpful to keep these different types of videos in mind for our marketing this year, and beyond. And I suspect content about communities will conitnue to be important! Bookmarked!

Have a great weekend!


Mar 15, 2019 05:28 PM #12
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH

In all video marketing trends for 2019, the most important thing you need is content. Viewers will forgive an imperfect presentation as long as they learn from it. The more often you create and promote videos, the smoother the process will become.

Mar 16, 2019 04:26 AM #13
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

I have noted of late that a cell phone on one of those sticks or handheld is becoming the absolute rage on YouTube marketing.   People that may not have much personality or a Hollywood profile are doing extremely well with handheld videos selling all sorts of webinars, get rich quick schemes, online sales, etc.  It seems a few months ago the thing that caught everyone's attention was a cartoon hand writing and drawing quickly a written message with graphics.  I think now it is the human face and voice talking to you directly without slides, charts or any other digital interface.  Maybe some special effects, that's it.

Thank you very much for your post.

Mar 16, 2019 01:25 PM #14
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

Great post, however, how long should a video run? Most videos IMO are too long and not concise. Is there a standard length of time that's more successful than others?  if so, what would you recommend?

Mar 16, 2019 08:35 PM #15
Krista Jenkins, REALTOR®
klm Real Estate - Lubbock, TX
Residential sales and retail & office leasing

God bless YouTube!!! I built my first business website watching You Tube tutorials. LOL. I am acclimating myself to video by practicing talking into my webcam. Don't laugh. It is scary as heck putting yourself out there on the interweb for all the world to see. It brings me back to singing into my hairbrush in front of the mirror in high school, but there is no video of that. 

Mar 18, 2019 06:13 PM #16
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Video saves everyone time and gets better results, a deep impression using more senses of the real estate buyers, seller. Video travels in your pocket and is so mobile... think ease of delivery of the message. Implement video in your daily marketing arsenal of service, information providing.

Sep 14, 2019 11:04 AM #19
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