Studies by Adestra and DMA Insights show that email marketing remains an effective way to reach consumers. In fact, email beats social media when it comes to reaching your intended audience! This is because complex social media algorithms limit organic reach, while the majority of emails reach their inbox destinations. If you time your email campaigns strategically, your messages have a good chance of being noticed and read!
Multi-agency marketing studies show that Saturday mornings are the best time to email consumers about personal topics of interest. The ideal time of day is 6:00 a.m. to 9:00 a.m. For real estate marketing, the topics that are of most interest to consumers include:
- New listings on market
- Open house locations and schedules
- Do-it-yourself home improvement tips
- Gardening and landscaping ideas
What consumers do not want to see in their personal email on the weekend, is a pile of statistics. However, consumers welcome business-minded messaging during the work week. Email messages with industry news and statistics have the best open rates between 8:00 a.m. and 11:00 a.m.
Aside from timing, it's important to have your email messages optimized for mobile. The majority of personal email is read from smartphones. Take a look at the email messaging you have in your CRM; was it created several years ago? While the topics may still be relevant, recycling old email messages usually falls flat. Just like your website or social media pages, your email messages should stay current and reflect the times.
Need help creating or implementing a real estate email campaign? RealSupport is here for you! Contact us today for your free consultation.
Copywriter & Marketing Specialist