Education & Training with Performance Development Strategies

I believe that you should only do business with people who share your values.  That includes clients and members of your real estate team. While having different skills and ideas brings strength to a team, it is imperative that the team shares the same values.

Are you clear about what you value? If you know your core values and stand behind them, you can set goals with confidence. Your values will help you with your WHY. Moreover, your why is much more important than your how. How many businesses can say why they are in business or articulate their basic business foundation? You might be surprised at how few really can.

Any successful business needs to have vision—that is what the business will look like when it is successful. Your vision is your dream. You must have a dream if you want to have a dream to come true. Your core values are of greater importance than vision. These are the ideals that you live by. These are your non negotiables. If you know why you are in business, if you have a vision, and you have values you may then build your marketing plan and you will know how to make the right decisions. If your vision and values are clear to your staff, then then they too will make the right decisions.

A good leader leads by making the organization’s vision known to the entire team. But it is the leader’s commitment to values and living the values that makes the greatest impact.

For example, when I heard the news about a restaurant chain which had a problem with the state liquor authority, I knew that the problem was one of values. The liquor authority had targeted a chain of restaurants for pouring house liquor into top brand bottles. An official from the restaurant company reacted with shock that this had happened in his company. He really should not have been shocked.

If you do not make crystal clear your values and ethics to your team but only hold them accountable for profits, then some may feel justified in taking short cuts.

Your vision and especially your values should be out front and everywhere. In another case, a certain bank has a great reputation with the community and its customers. I went into their offices and do you know what I saw? Everywhere I looked I saw their core beliefs in their documents, their posters and even engraved on the glass separating the offices. Although they are highly profitable is it also any surprise that they are held in high regard? Dave Thomas, founder of Wendy’s had core beliefs that could be recited by every executive down to every crew member in each restaurant. “Do the Right Thing” was just one of Dave’s sayings.


Core Values

Here is where leadership comes in. A great leader shares the vision and the values. Goals and objectives can then follow. Although results are very important, the team knows that in deciding on the right action they must always “Do the Right Thing.”  For a similar post on our web site read WHY CORE VALUES MATTER.

Are your core values clear and is everyone aligned to them?

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Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Peter Mohylsky 03/18/2019 04:10 AM
  2. Roy Kelley 04/29/2019 01:00 AM
  3. Will Hamm 04/30/2019 08:49 AM
ActiveRain Community
New York Westchester County
Coaching and Mentoring
core values
vision and values for your business
leadership for your real estate team
core values for your real estate team

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Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

It's critical. It's also the reason we cut ties with our former Brokerage - their values did not line up with ours. It was stressful, at best.  We've lost some of the business one of the partners provided, but honestly, we're happy to be out of his circle.  Integrity and a committment to our values is priceless.  

Mar 21, 2019 09:57 AM #22
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Debb Janes EcoBroker and Bernie Stea JD - it really is stressful.  I just had a coaching situation like that.  It is over now.

Mar 21, 2019 11:43 AM #23
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude


My mission and values are important to me, but I suspect I could do a better job of communicating that they are! Thanks for the reminder about how important core values area to any business!


Mar 21, 2019 05:57 PM #24
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Good morning, Grant Schneider having a vision and core values are the essence of a well designed business model... share those values with others with your actions.... good business practice attracts more good business...

Mar 23, 2019 02:42 AM #25
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Jeff - it certainly is important when working with people.  I just realized I could not work with someone to solve his problems because of that.

Barbara - yes, that is the essence.

Mar 23, 2019 03:38 AM #26
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Grant Schneider ,

I agree with Barbara Todaro . I follow the premise "do the right thing" and transactions will be smooth sailing and agents will always want to work with you!

Mar 23, 2019 05:15 AM #27
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Grant,  What a great blog.  I use to do lots of hires and my process was what had me fill lots of good people in my shoes.  Can I reblog this down the road!


Mar 23, 2019 10:13 AM #28
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224


                                     Thank you Grant. 

Mar 23, 2019 07:35 PM #29
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Dorie - doing the right thing will lead you to the best outcome for both you and your client.

Will - will thank you so much.  And yes, love to have you re blog.

Kathy - I am honored.  Thank you.

Mar 24, 2019 05:40 AM #30
faye schubert
Branson, MO
Living the Branson Lake Life

My core values are what defines me, and if that means I have to make a choice, I will choose to leave a company or people. I will not compromise my values and ethics.

Mar 24, 2019 07:00 AM #31
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Faye - then you always know what to do and people can depend on that.

Mar 25, 2019 03:40 AM #32
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Thanks Grant, even a small business should establish and believe, promote their vision to others.  Without a core value, what could possibly drive you to succeed?

Mar 25, 2019 05:00 AM #33
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Grant, as usual you are spot on, our core values must match, or a team just won't work.

Mar 25, 2019 10:10 AM #34
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

You need a business plan what is you wish to achieve and expectation, measurement of results etc clearly defined. 

Mar 26, 2019 10:50 AM #35
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

It starts at the top--just like a family.  Ultimately, those in charge are responsible for the actions of those below. And setting the example is crucial. 

Mar 26, 2019 04:15 PM #36
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

John Henry - yes, need need no matter what size.

Joan Cox - core values drive it.

Sam Shueh - right.  You need a plan otherwise you will get off track.

Mary Hutchison, SRES, ABR - absolutely.  Always starts at the top.

Mar 28, 2019 07:40 AM #37
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Oh, such a wonderful post, Grant - I'm so surprised that it has not been featured!

I totally agree with you - without core values and a vision to go along with them, you really don't have a viable business.

Mar 30, 2019 07:13 PM #38
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Debe Maxwell, CRS -  I appreciate that.  When I with someone who has set up clear and inspiring vision and values the rest of the plan is assured!

Mar 31, 2019 06:12 AM #39
Doug Dawes
Keller Williams Realty - Topsfield, MA - Georgetown, MA
Your Personal Realtor®

Good Morning Grant Schneider 

With leadership comes important responsibilities. Certainly, focus and clear values are at the top

Apr 29, 2019 02:39 AM #40
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Sharing the same values is critical to successful relationships of many kinds.

Apr 29, 2019 05:37 AM #41
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