Is Your Service Remarkable Enough for Continuous Referrals?

By
Services for Real Estate Pros with Napa Consultants DRE00893924
https://activerain.com/droplet/5hJT

Remarkable service is one of the key ways to differentiate yourself from the competition regardless of which branch of the real estate business you excel in. People who appreciate this type of service are also people who enjoy referring others like themselves to the same business person. A recent study in the luxury industry rated service as the most important reason to refer someone. And those mentioned had remarkable financial results. And these businesses continuously look for ways to be even more remarkable.

 

Your most highly valued asset in your luxury or any real estate marketing practice is your database of contacts, particularly those who would go out of their way to refer business to you because you have earned their trust and respect.

 

It stands to reason that understanding and consistently implementing the best practices for building a high volume of high-trust relationships will not only yield a high volume of referrals, it will also open up the opportunity to sell your practice in the future at a premium.

 

Have you ever wondered what it takes to inspire people to spontaneously go out of their way to refer business to you? What sparks the urge to originate word-of-mouth advertising on your behalf?  The answer is creating extraordinary value far beyond the fundamentals that are expected of you. Your service must be REMARKABLE to trigger word-of-mouth advertising. 

 

A remarkable brand must communicate and keep its promises, consistently. Only then can you achieve brand loyalty. For instance, there is a luxury real estate firm overseas, that promises that you can speak to one of its friendly representatives 24/7, and bespoke service. You don’t have to deal with voice mail. We checked to make sure that they do. To continue to succeed this firm has keep this promise. Their team must be well versed in representing their brand message. Every time the phone is answered by a live representative there is an opportunity to demonstrate and communicate the essence of their brand.

 

Personally, we find ourselves drawn to brands that have great service. And we are always delighted to recommend them. Our car brand is now offering 24/7 emergency repair, which means that if the car fizzles out on a weekend, you don’t have to wait until Monday to get it repaired. They have found another way this year to give remarkable service, and to exceed our expectations.

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Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in less than 30 seconds?

Watch the video above to see and hear how we do it. 

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Rainmaker
4,484,151
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi I have no doubts that you do exactly that.  I have noticed this from the tone of your posts. Wishing you continued success.

Mar 20, 2019 09:50 AM #51
Rainmaker
4,484,151
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Amanda S. Davidson and people will be saying, "Amanda Davidson is something else!" It is a definite place to differentiate oneself with remarkable service.  A

Mar 20, 2019 09:52 AM #52
Rainmaker
4,484,151
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

John Henry Thank you for your nice words.  In these days of relying on texts, email and other electronic means of communication, I think that service is missing...that human touch is so important. A

Mar 20, 2019 09:53 AM #53
Rainmaker
4,484,151
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

James Dray Sadly many brick and mortar stores have forgotten the importance of that, yet they demand higher prices.  The example I cited in a comment about pillows...It is one of the reasons there a lot of stores for lease.  A

Mar 20, 2019 09:55 AM #54
Rainmaker
4,484,151
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Tammy Emineth there are no bad days when your business is in the public eye.  My first boss said to me...we all have troubles in our lives.  You can park them at the door.  They are not welcome in my place of business.  At the end of the day, you can pick them up.  They will be waiting for you...A

Mar 20, 2019 09:57 AM #55
Rainmaker
4,484,151
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Marte Cliff I love that you used the word "treasured".  We do treasure and support without question all those who give remarkable service, from the dry cleaner we use, the shoe repair, and the car dealership.  Big ticket items or small ticket items, they all are valuable to us.  A

Mar 20, 2019 09:59 AM #56
Rainmaker
4,484,151
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kathy Streib Lexus being the high end of Toyota had to make that decisive  strategy into luxury.  They copied the Mercedes handbook, and blurred the MBZ brand.  I think that MBZ has upped their service recently in the weekend response, fix it in your garage, and other ways...Service is something one needs to keep tweaking and improving...A

Mar 20, 2019 10:03 AM #57
Rainmaker
4,484,151
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Mark Parsons happy to note that, we have family living in the area.  Wishing you continued success.  A

Mar 20, 2019 10:04 AM #58
Rainmaker
521,520
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

I do get referrals and in this business--your reputation is everything!  It does amaze me, though how some agents have a terrible reputation with other agents but somehow continue to get more sellers and buyers.  Agents are customers too!

Mar 20, 2019 10:07 AM #59
Rainmaker
780,740
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

People especially high net worth clients expect higher and higher levels of service. But it also needs a human face and soul to it or else we could all just be replaced by robots over time. It is a challenge to continously excel and be there for your cleints, providing them with those levels of service. The client mostly needs to understand what it is they are getting when they hire you.

Mar 20, 2019 11:37 AM #60
Rainmaker
797,778
Kevin Mackessy
Blue Olive Properties, LLC - Highlands Ranch, CO
Dedicated. Qualified. Local.

It's often said a referral is the best compliment you can receive.  Multiple referrals solidifies that notion.  

Mar 20, 2019 12:45 PM #61
Rainmaker
4,484,151
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Mary Hutchison, SRES, ABR it happens that way, because their competition is not challenging them, and the marketplace does not someone like you exists...It is the reason to brand and be known.  A

Mar 20, 2019 04:04 PM #62
Rainmaker
4,484,151
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Nick Vandekar, 610-203-4543 remarkable service in our opinion should not be limited to the high end...it should apply everywhere.  Price should not be a reason!

Mar 20, 2019 04:05 PM #63
Rainmaker
4,484,151
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kevin Mackessy I am in complete agreement.  Wishing you continued success.  A

Mar 20, 2019 04:06 PM #64
Rainmaker
60,404
Kris Collis, Associate Broker
Smart Way America Realty - East Stroudsburg, PA
Professional Results you Expect 570-507-7510

Couldn't agree more on the Elevator Statement plus a shout-out to Scott Ferguson for the reference to the Five Go-Giver Laws - Value, Influence, Compensation,  Authenticity, Receptivity.  Or, how to be in sales without acting like a salesperson.  I like it.

Mar 20, 2019 06:38 PM #65
Rainmaker
2,771,153
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I’m very fortunate to know my craft pretty well and therefore, I get quite a lot of referrals. I’m also very grateful for all of you as well that help things along.

Mar 20, 2019 11:59 PM #66
Rainmaker
2,771,153
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

How are you, Kris Collis? I agree that a good elevator statement can absolute magic!

Mar 21, 2019 12:01 AM #67
Rainmaker
1,233,472
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Ron and Alexandra Seigel - Congrats on the feature!  This spurred some great discussion and will move people to the next level to achieve remarkable service. 

Mar 21, 2019 04:40 PM #68
Rainmaker
65,191
Ricardo Mello
Manhattan Miami Real Estate - Manhattan, NY
Manhattan & Miami Real Estate Agent

Good point Alexandra & Ron!

 

Mar 24, 2019 04:45 PM #70
Rainmaker
317,795
Dave Rosenmarkle
Highland Realty - Arlington, VA
32 years of providing fully satisfying service!

Gotta keep reminding ourselves that service does not end at closing!!!

Mar 27, 2019 11:14 AM #71
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