How the Real Estate Industry is Changing, Day 2 Million dollar Year. In the beginning the only way to find houses to buy was to find an agent who had purchased the "Blue Book" that had copies of all the listings. This made the Realtor®/Agent a powerful and necessary partner in your process. Your home purchase is usually your most expensive purchase in your life and therefor the most important. Professional Standards for agents started in Chicago in 1908 with the start of the National Association of Real Estate Exchanges. Much has happened since then.
Franchise models like Coldwell Banker, Keller Williams, RE/MAX and others dotted our towns. Franchise owners sold territories to Operating Principles in those areas and began charging Agents for the privilege of selling property under their umbrella. The agent paid the Operating Principle and the Franchise owners for this privilege, this model still exists. The fees charged are often higher than needed so that the Franchise and the Operating Principle make money. Starting with RE/MAX and on through Keller Williams right now they talk about being for the agent while they continue to sell them opportunity, education and extract fees. My personal feeling is that the franchise model is dying.
Virtual firms like eXp, Compass, Redfin, Zillow and others are offering agents a lower fee structure because there is no bricks and mortar office to support. This seems like a good idea to agents who don't consider that real estate is a full contact business and if you are not spending time with buyers, sellers and investors, or learning from more experience agents through daily contact you are isolated. Isolation is not a growth model in this complex business.
Castles Unlimited® is a hybrid of these two models and a system that has the best of both worlds. Fees are kept to a minimum like the virtual models and there are no monthly annoying fees so rampant with the Franchise model. Bricks and Mortar or virtual the Castles Unlimited® model will provide training (office or virtual) with the lower fee structure. It will also offer down line profit not based on Profit but based on Revenue...this is much different than Franchise model who only share profit when they have made enough of it for themselves. I will have much more to share about this in the coming months. If you would like more information don't hesitate to call. Castles Unlimited® is truly the system that puts the Agent first last and always the most important person in the company. This is How the Real Estate Industry is Changing, Day 2 Million dollar Year
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