Hosting an open house without your own listing is a well known business growth technique in the real estate industry. You ask permission from colleagues to help them market and host their open houses - providing an assistance service in essence - and in exchange you grow your footprint in the neighborhood, develop your brand and extend your contact and referral list.
But did you know that you can do that with RealBird as well, online 24x7, affordably?
The open house sign-in form landing page that RealBird provides for your own listings - and one of the most recent, popular tools on RealBird - can also be used to host other people's listings. With their permission of course, just like in the physical world, you can create a marketing toolset with RealBird for a colleague's listing and then use the Open House Sign-In Form (and the many other type of marketing tools) on social media, ads and embedded in your blog.
This is how:
This live landing page is using our demo account and Janie Coffey's actual listing with her permission. You can click through here and see the live landing page for the open house sign in form and you can submit the form - like home buyer swould on yours and see what they'd receive. You can also test the built-in SMS text code marketing, to see what your own home buyer would see. Don't worry, Janie won't be bugged with the test emails and SMS leads through our demo account :) Feel free to test it as much as you'd like.
Note how the RealBird SMS text code lead capture integration is automatically included to maximize the lead conversion rate.
Like it? You can be up and running in a few minutes. This is how:
- Sign up to RealBird PRO
- Publish your own or your colleguage's listing (with permission)
- On the property marketing page, you'll see the links to the automatically generated landing pages - and many other tools, such as the single property website links, virtual tour links etc. For this example, use the link that is titled "Open House Sign-In Form Page".
Market this landing page by
- Post it on Twitter, LinkedIn, your Facebook Page etc.
- Embed it here on ActiveRain and on your other blogs
- Create a Facebook Ad and boost it. Target home buyers and home owner demographics around the property's address (neighborhood marketing) or any other location which fits your desired audience.
The Facebook advertising option is very powerful. For only a few dollars a day, you can have a continuous stream of visitors and leads that you advertise and provide value to, even wuithout your own listing. Make sure you write a headline copy that is intruging enough for people to feel that it's a special treat for them to peek inside the virtual open home through your link, so that they are more willing to sign-in through the form for more details.
You can use similar marketing tactics with the other type of RealBird landing pages (e.g. Coming Soon or Hot Property landing pages), but this article's focus is on hosting open houses virtually, even without a listing.
We hope you like it! Have questions? Please ask.
-- The RealBird team
p.s. #1 Don't forget to add a video to the listing if you have one, like on this demo RealBird listing landing page
p.s. #2 Janie's real RealBird listing site of this beautiful property for sale at 1231 Glengarry Rd Jacksonville, FL 32207 can be found here. It was also featured in Forbes!!!