Facebook Fridays - Ad Targeting Is Getting Squeezed

By
Real Estate Agent with ColdwellBanker SSK Realtors ~ 478.960.8055 anita@cbssk.com
https://activerain.com/droplet/5hKp

Facebook Fridays - Courtesy of Anita Clark Realtor


~ Facebook Marketing Tips ~

Did you hear Facebook is about to make more changes to advertisement targeting to further help prevent discrimination? Housing ads is one of the areas where changes are going to occur. How far sweeping they will be is not known but it could affect ad types you may already be running. More to come but be ready to make adjustments going forward as changes like this are often done swiftly. 

FB announced this week hundreds of millions of users passwords were mistakenly stored on internal servers in plain text, some for years. They have said it appears no information was abused or stolen (what you would expect them to say). If your account was/is affected, you should be getting a notification from them soon. If you do, change your password immediately (to something difficult to hack). ;-)

You are in for a treat! Hannah Williams has graciously agreed to create next week's Facebook Fridays article. I know she will do a great job so be on the lookout for her post on March 29th.

PLEASE stop by the 5 Facebook Business Pages below, LIKE their page, and leave a comment. It is always nice to reciprocate, so if you are visited, please take a moment and return the favor.

As always, enjoy Rainers!


 

Natalie Rakoci

Natalie Rakoci Realtor

 

Kathy O'Neal

The Kathy O'Neal Team

 

Angela Lawrence

NOBLE MERIT

 

Krista Jenkins, REALTOR®

Krista Jenkins, Associate Broker

 

Nicole Kraus

Nicole C. Kraus (REALTOR, MHR)


Facebook Articles

A dash of this, a pinch of that, and before you know it you are feasting. With new clients that is. Check out another weekly round of articles to help improve your FB page and marketing approach. Try something out then come back and tell us how it went...you know inquiring minds want to know. As always..Happy reading!  ;-) 

4 Facebook Ad Techniques to Generate New Sales

Tips for Finding FB Messenger's New Dark Mode  

Keeping Up with Facebook Ads Manager Changes

Advice on Choosing Quality FB Video Thumbnails

Bonus: What is the Future of Content Marketing

Happy Facebook Friday! ;-)


Facebook Fridays Information

If you enjoy these weekly Facebook tips, and want to help promote others, please consider joining the AR Facebook Fridays Group. We can all benefit from learning and growing our business through Facebook and other social media sites.

FREE Offer...If you have not already been featured, please leave the URL to your FB Biz Page in the comments below and I will make sure you are recognized on a future Facebook Fridays post. It really is that easy!

~ Anita ~

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Peter Mohylsky, SoWal Is HOME. 03/22/2019 03:23 AM
Topic:
Real Estate Sales and Marketing
Location:
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Groups:
Marketing, Ideas and Methods That Work!!
Social Media Marketing
Facebook Tips
Facebook Fanatics
Facebook Fridays
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facebook fridays

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Show All Comments
Rainmaker
2,270,334
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Change is the one constant we can rely on with social media. Happy to provide the information, Amanda.

Hannah: Thank you for being willing to do next weeks article. You are a star!

Mar 22, 2019 07:42 AM #12
Rainmaker
403,739
Graziella Bruner
NCS Premier Real Estate - Detroit, MI
Associate Broker - Serving Wayne & Oakland County

Happy Friday, thanks for the FB Updates, I think it's time to set new passwords. Heading to hit the LIKE buttons on the FB Pages you highlighted.  Have an awesome weekend.

Mar 22, 2019 08:30 AM #13
Rainmaker
1,481,090
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Good Friday morning Anita Clark, I'm all for change as long as it makes sense. With the recent FB ad changes, I just don't understand how selecting certain zip codes would be redlining. Then again, what do I know?

Mar 22, 2019 08:38 AM #14
Rainmaker
2,270,334
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Graziella: Thanks a bunch for visiting this week's Rainer choices. Much appreciated.

Agreed Beth. Change for the sake of it just wastes resources.

Mar 22, 2019 08:50 AM #15
Ambassador
879,406
John Meussner
Mason-McDuffie Mortgage, Conventional Loans, Jumbo Loans, FHA, 203(k), USDA, VA, - Walnut Creek, CA
#MortgageMadeEasy Walnut Creek, CA 484-680-4852

I can tell you that flagged my attempt to boost a post today - apparently, a contest to get people to share pictures of their pets violates fair housing.  

 

What a joke!  

Mar 22, 2019 05:32 PM #16
Rainmaker
645,423
Christine OShea
Christine E O'Shea Real Estate Broker - Naples, FL

I always look forward to Facebook Fridays.  Great information and interesting, so many changes!

Mar 22, 2019 06:02 PM #17
Rainmaker
12,622
Jennell Alexander
Keller Williams Capital Properties - Washington, DC
Real Estate Agent Serving DC and the MD suburbs

Thanks for another great post, Anita!

I think that the announcement by Facebook is nothing to fear for most Realtors. We should be running mostly engagement type ads anyway. Once we have a "warm audience", we don't need zip code, age or gender for targeting.

Mar 22, 2019 06:15 PM #18
Rainmaker
3,749,711
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good evening Anita Clark,

I agree with Roy Kelley Facebook is making the National news every day. I always look forward to your post om Facebook Fridays to get the real skinny! 

Mar 22, 2019 06:16 PM #19
Ambassador
3,894,485
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Yes, Anita, I heard about the changes to ads, and more importantly to the password issue. You have to wonder what they are not telling users!

Jeff

Mar 22, 2019 08:05 PM #20
Rainmaker
2,270,334
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

John: Did they specify why the boost was cancelled?

Thanks Christine. More changes on the way too.

I completely agree Jennell. It may affect rental ads but the majority of us may not have an issue.

Dorie: It sure is. Free press, even the bad kind, can have the intent they seek.

I wonder that as well, Jeff. I am sure it is plenty!

Mar 23, 2019 04:09 AM #21
Rainmaker
1,930,941
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Thank you Anita Clark .... new friends to network with... you are the ice breaker in the introductions to help the connect week after week. As you reach out to let each know you are the star this week when it is there turn for a splash of the spotlight, I hope they appreciate it and respond to other requests for hook ups because of your post. 

Mar 23, 2019 04:16 AM #22
Rainer
495,208
Sham Reddy
H E R Realty, Dayton, OH - Dayton, OH
CRS

Thanks Anita!

If your account was/is affected, you should be getting a notification from them soon. If you do, change your password immediately (to something difficult to hack)

Mar 23, 2019 04:20 AM #23
Rainmaker
2,270,334
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Andrew: It definitely works best when there is reciprocation.

Thanks for the visit, Sham.

Mar 23, 2019 04:34 AM #24
Rainmaker
3,034,862
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Anita,  I was confuse how change will work for facebook effecting us as Realtor but now I know more, Thanks

 

Mar 23, 2019 09:52 AM #25
Rainmaker
380,783
Kathy O'Neal
The Kathy O'Neal Team - RE/MAX Premier - Chantilly, VA
A great experience & a happy end result.

Hi Anita,

Thank you for mentioning us.....all the best to you and thanks for sharing your excellent insights.

Fran O'Neal

Mar 23, 2019 03:56 PM #26
Rainmaker
2,270,334
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

I hope you adjust quickly to the changes, Will. 

You are quite welcome, Fran. Have a wonderful weekend!

Mar 23, 2019 04:52 PM #27
Rainmaker
374,726
Matthew Klinowski, PA
Downing-Frye - Naples, FL
Golf Community Real Estate Specialist

Hi Anita, I did see the announcement about the new restrictions being imposed on advertising. I've actually cut back significantly on FB advertising due to lack of results. These new regulations further impact our industry in a negative way. I've also noticed increased incentives to advertise "free $30 credit" which reinforces they know they've lost advertising from a key group of participants.

Mar 23, 2019 07:41 PM #28
Rainer
128,061
Robin Wells
RAW Chimney Sweep and Inspections - Penetanguishene, ON
Giving Peace Of Mind One Chimney At A Time

Interesting post and interesting changes.  That may well impact their revenue from advertising long term - if people don't see the ROI and value they will not continue.  

Mar 24, 2019 05:06 AM #29
Rainmaker
2,270,334
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Matthew: Anytime big SM sites start offering "free" stuff, they are either at risk or rolling out something new. It's not the new stuff in this instance.

That's a fact, Robin. Consumers drive the market and if there is not value, they (we) will stop advertising on the platform.

Mar 24, 2019 08:28 AM #30
Rainmaker
3,998,395
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Anita, it sure seems like a lot of changes are happening.  I have not done an ad for a while.

Mar 28, 2019 05:22 PM #31
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Realtor - Homes for Sale in Warner Robins GA
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