What Agents Need Million Dollar Year Day 4. The real estate industry and the professionals who serve it are wondering what is next. The Franchise system of Keller Williams, RE/MAX, Realogy offices and others are reeling from the onslaught of the virtual systems of eXp, Compass, Refin and Zillow. To the agents the virtual model is offering a reduced "cap" number (the amount an agent pays the franchise for the privilege of doing business with them) and other incentives like referral money for bringing them fresh agents willing to pay the fees.
Agents need a lot of things to be professionals. Training, technology, successful techniques for communication, a functioning CRM system for the ongoing communication and systems that pull it all together for them. These items come at a cost and the Franchise or Virtual models provide that in varying degrees. Every system says they are the best. Every system has facts to back that up. No system has been able to definitively prove their statement of superiority. The reason is no system does the work, the agent does the work and the consumer, the client is the one who benefits or does not based on the actions of the agent and not the agency/system.
Castles Unlimited® a 35 year successful system has decided to provide agents with more. Castles Unlimited® will focus all their support and efforts behind the agent first. "Agent first" is not a model any of the other systems focus on in real life but tout in puffery pieces about their systems every single day. Agencies, whether virtual or franchised, are focused on the preservation of their business and their business is getting the agents to buy in and pay them through a portion of their hard earned commissions. As an agent really ask yourself what you want, what you need for your success. When you realize you are the one that does all the hard work you may want to work in a system that fully and transparently supports that. Call me and we will talk because we know What Agents Need Million Dollar Year Day 4