YouTube Thursdays - Videos for Email Blasts

By
Real Estate Broker/Owner with ViewHomes of Clark County - Nature As Neighbors

YouTube Thursdays - Vary your videos for Email Blasts

 

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We are very particular about what we send to our clients. Whether it's mail through the postal service, emails, texts, or a phone call, it needs to be informative, or valuable, or entertaining.  The jackpot is when it hits all three. 

 

Six-times a year, or every other month, we send a short video to our SOI. It's one small part of our touch system to remind them we are always here. Naturally, we vary the subject matter. Sometimes it's real estate related, or features a news worthy event such as Earth Day. There's always an opportunity. 

 

For example, Bernie wrote a post this week reminding me Wednesday, March 20, 2019, was World Frog Day. Therefore, we stuck to our "nature as neighbors" roots and sent this video out yesterday. We got a lot of positive feedback. 

 

 

Sharing things that resonate with you, and your like-minded clients, is fun and easy. Plus, the addition of a video tends to up the read rate.  A healthy open rate is between 15% and 25% for marketing emails and between 20-40% for transactional emails.  As of this morning, our video had an open rate of more than 40%! 

 

The bottom line. Look for natural opportunities to stay top-of-mind. If your videos are well-produced, offer some value, and stay true to your brand, you've likely got a winner. Extra tip: try to come up with a compelling subject line, it will further add to your open rate. 

 

Much like Anita Clark 's Facebook Fridays, we encourage you to subscribe to each other's YouTube Channels - and take a minute to "like" or leave a comment. You can also add your own YouTube Channel in the comments below, and ask for subscribers. Be sure to subscribe back though - it's quid pro quo! 

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ViewHomes™ grew out of our passion for nature, beautiful surroundings, and peaceful environments. Starting together in an urban environment, over the years we've gravitated towards areas with smaller populations and less density. We now enjoy our lifestyle in a rural environment, but with close proximity to metropolitan areas where we appreciate all the amenities of fine restaurants, shopping, and an easy drive to an international airport.
Living in ViewHomes™ is like having “elbowroom for the soul”.

 

360-608-4900 

info@natureasneighbors.com
 

                                                                             

 

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Topic:
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ActiveRain Nature Station
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YouTube Thursdays
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Rainmaker
1,971,104
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Working blog posts like the videos urls you add to your email. When we get questions, you can give a short explanation answer but attached the blog post or video link to let the other end of the signal drill and drill down into the subject as far as they want to go. Videos like blog post links are big in email for the FAQ we all get hit with like asteroids. Study your video engagement tool to understand what works and why is so important rather than just trusting your gut too Debb Janes EcoBroker and Bernie Stea JD .

Mar 22, 2019 03:52 AM #12
Rainmaker
202,599
faye schubert
Branson, MO
Living the Branson Lake Life

Could  you recommend a product that you like that uses the photos to create a video? I used to create that on youtube, and I don't see that option any more.

Mar 22, 2019 04:23 AM #13
Rainmaker
3,885,190
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Debb Janes EcoBroker and Bernie Stea JD ,

Congratulations on the Gold Star..well deserved! What a well produced video offering something of value all while staying true to your brand! It is a home run and can see why this one received over a 40% open rate! Thank you for sharing.

Mar 22, 2019 04:49 AM #14
Rainmaker
216,478
Foster Smith Summerville
Carolina One Real Estate - Summerville, SC
Summerville & Charleston Homes for Sale SC Realtor

Great video! Curious if you gather your own shots/video or do you hire someone for the shots you use in your videos?

Mar 22, 2019 05:27 AM #15
Rainmaker
838,391
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Love the video, and shows how we have to keep clips of those little things we capture sometimes as a store for videos like this. 

Mar 22, 2019 06:28 AM #16
Ambassador
1,956,919
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

marti garaughty Thanks so much Marti, enjoy Friday.  D 

Mar 22, 2019 06:42 AM #17
Rainmaker
1,530,016
Amanda S. Davidson
Amanda Davidson Real Estate Group Brokered By eXp Realty - Alexandria, VA
Alexandria Virginia Homes For Sale

Debb, you are genuine in your approach at all times and your clients know it. I'm not surprised that you don't just send marketing out for the sake of sending it. You think about it and carefully decide what to share for the right message. Love your video :) 

Mar 22, 2019 06:48 AM #18
Ambassador
1,956,919
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Dorie Dillard CRS GRI ABR, thank you Dorie. Always great to see your face in the comments. Have a great Friday. Bet you're sharing a foodie post today. D 

Mar 22, 2019 06:51 AM #19
Rainer
280,146
Stephen Turner
Burkentine Realty Group (Burkentien Builders) - York, PA
The BIG Guy of NEW HOME SALES

Best take away ever: 

"We are very particular about what we send to our clients... it needs to be informative, or valuable, or entertaining."

It's so easy to forget that and then we tend to make it about ourselves.

 

(oh and since you asked, my youtube channel can be found at: https://goo.gl/Gi2dZy )

Mar 22, 2019 08:34 AM #20
Rainmaker
2,750,558
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Was that your voice on the video?  Definitely a high quality piece that anyone would appreciate and I learned something that I didn't know about frogs!

Mar 22, 2019 12:59 PM #21
Rainmaker
162,995
Rhonda Burgess
Southern Living Realty Partners - Smyrna, TN
Moving to Nashville TN Real Estate Specialist

I loved it! Very professional and your voice is so soothing. 

Mar 22, 2019 01:53 PM #22
Ambassador
1,956,919
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Thanks Amanda S. Davidson and congratulations again on your big achievement as a top Realtor in your market. 

 

Stephan - done and done. 

Mar 23, 2019 07:18 AM #23
Ambassador
1,956,919
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Hi Rhonda Burgess.Thanks so much. D

Mar 23, 2019 07:18 AM #24
Rainmaker
994,455
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Excellent video!  I so appreciate your thoughts on reporting this and the changes polution have made.  We can ALL do more to prevent the demise of frogs and many more critters. 

Mar 23, 2019 09:22 AM #25
Rainmaker
3,317,630
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

As always Debb, You should write a book on this, your tips would make it a best seller for sure!

 

Mar 23, 2019 09:27 AM #26
Ambassador
3,161,294
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington - Tacoma, WA
South Puget Sound Washington Agent/Broker!

 This is such a fun and informative blog post that I thoroughly enjoyed Debb Janes EcoBroker and Bernie Stea JD 

Mar 23, 2019 10:07 AM #27
Rainmaker
3,324,093
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Hi Debb... I often include a short video in my email blasts, not as a stand-along but as part of a longer message.

Mar 23, 2019 11:09 AM #28
Rainmaker
1,418,066
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Debb,
Cute video!  I suspect your open rate is so high because people know you send quality fun and informative content and you don't overwhelm them with quantity. 

Happy Monday!

Mar 25, 2019 01:18 PM #29
Rainmaker
1,030,998
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

At a Drs. appointment today I heard two ladies talking about their fear of frogs. I'm more afraid about our loss of them and it reminded me of this video from a while ago: FUTURE HERPETOLOGIST

There's still hope!

Mar 26, 2019 10:03 AM #30
Rainmaker
327,812
Dave Rosenmarkle
Highland Realty - Arlington, VA
32 years of providing fully satisfying service!

Really well said by example. Thanks.

Apr 03, 2019 04:52 PM #31
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REALTORS® in Clark County, WA
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