What's The Litmus Test To Measure Your Success?

By
Services for Real Estate Pros with RE/MAX Executive Realty 104763
https://activerain.com/droplet/5hK5

 

 

We’re listing agents, and offline marketing is how we are visible to homeowners who are thinking about selling. It’s very easy to find us. Open the mailbox, and there we are!!

We market to enable homeowners to find us. We market their listings after they list with us. Real estate is all about marketing, if you’re a listing agent.  The homeowners see us offline to address their concerns and interest in selling a home, and remember our marketing when we promote the listings that fill our shelves.

What’s the litmus test for real estate agents? How are we measured, and how do we improve our results? The answer is “Marketing Like We Mean It.”  We must mean it in the same manner as the future seller expects to witness it with their own home.

Homeowners who are thinking about selling and/or purchasing another home will judge you by how you market.  If you have not lost a listing to another agent, your marketing is working as it should.

Our listing presentation spells out our marketing. Sellers want a commitment with marketing. It’s not just a story to close the listing. It’s a marketing plan that sells homes, and our sellers always have referrals for us.

That’s one of many tests that measures our success. Listings beget more listings, and a happy seller wants to be the hero and refer a friend before the friend makes a bad decision!!

 

Just a thought for the moment....

Posted by

       

Barbara Todaro

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038

508-918-9148

Exclusive Marketing Agent for The Todaro Team

 

             Copyright © 2009 - 2019 Barbara Todaro

                               All Rights Reserved



 

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
Real Estate Sales and Marketing
Groups:
The Art Of Marketing You
Bartender, Make it a Double
Old Farts Club

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Rainmaker
1,152,331
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

With all the outstanding efforts of the number one marketing member of the team and two top sales agents....how could clients resist!  Congrats and continued success. 

Mar 21, 2019 05:31 PM #5
Rainmaker
2,824,522
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Barbara.

I'll bet those cards you send out on a monthly basis keeps, The Todaro Team in peoples mind when they are ready to sell.    

Mar 22, 2019 01:14 AM #6
Rainmaker
4,863,666
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Thanks for your well wishes Sheri Sperry - MCNE® 

James Dray that's a bet you'll win.... double that bet...

Mar 22, 2019 01:19 AM #7
Rainmaker
3,121,910
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Home and Condo Specialists

Barbara, Everyone knows in Franklin MA and it's surrounding areas that The Todaro Team in the Top Real Estate Team to call. Hey, your message works as you've got me shouting it too!

Mar 22, 2019 04:27 AM #8
Rainmaker
3,517,858
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Barbara. I read your title and chuckled. I think the test varies for each of us.

Mar 22, 2019 05:03 AM #9
Rainmaker
4,863,666
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400 (sheila)... funny.... LOL... but I won't stop ya...

Sheila Anderson oh, yes, it certain does vary...and some never think about the test.... bone dry marketing....

Mar 22, 2019 05:30 AM #10
Rainmaker
3,237,515
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Barbara - when prospective Franklin MA homeowners open their mailboxes The Todaro Team is there. That's powerful. 

Mar 22, 2019 05:42 AM #11
Rainmaker
5,258,071
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much, Barbara, for sharing some of your very successful marketing practices and your advice.

Mar 22, 2019 06:45 AM #12
Rainmaker
2,473,549
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

I agree that real estate clientele judge us by how we market.  That's especially true with sellers.  

Mar 22, 2019 07:47 AM #13
Rainmaker
2,473,549
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

CONGRATULATIONS Barbara, on having this blog FEATURED in the Old Farts Club group!  

Mar 22, 2019 07:48 AM #14
Rainmaker
4,863,666
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Michael Jacobs we get a lot of mileage out of those mailboxes!

Roy Kelley I hope some members are successful using it...

Myrl Jeffcoat real estate agents are always judged by their marketing prior to being hired.... 

and thank you for the feature in the Old Farts Club group.... I appreciate that...

Mar 22, 2019 08:15 AM #15
Rainer
237,292
Jason Potrzeba
Webster Bank - Providence, RI
Mortgage Banking Officer

In the real estate agent world, what does the word "sides" refer to in the first pie chart?

 

 

Mar 22, 2019 08:49 AM #16
Rainmaker
1,486,140
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hi Barbara Todaro, with all your marketing efforts, I bet most Franklin MA know The Todaro Team and that's huge. Wishing you continued success.

Mar 22, 2019 09:14 AM #17
Rainmaker
4,863,666
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Jason Potrzeba every transaction has two sides....a list and a sell... that number is the total of the sides closed....

Mar 22, 2019 09:14 AM #18
Rainmaker
4,863,666
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Beth Atalay I've worked diligently with branding the name.... 

Mar 22, 2019 09:16 AM #19
Rainmaker
2,442,861
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I like seeing the Todaro Team at the top where they belong!  I hope that you are having a fun day my friend!

Mar 22, 2019 12:32 PM #20
Rainmaker
4,863,666
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Brian England no fun today, my friend.... just working.... 

Mar 22, 2019 12:35 PM #21
Rainmaker
16,564
Krista Jenkins, REALTOR®
Egenbacher Real Estate - Lubbock, TX
Residential sales and retail & office leasing

Barbara Todaro , you are correct about the "treading water". That is EXACTLY how it feels. This has been my main struggle, but I have learned that I have HAVE to promote myself consistently. 

Mar 22, 2019 02:26 PM #22
Rainmaker
4,863,666
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Krista Jenkins, REALTOR® you MUST promote yourself.... press releases are free in the newspaper.... I do so much in our local newspaper, they provide half page free press releases for the team members....

meet the sales people and/or sales manager is even better....that's who I deal with.... you don't want to tread water.... that takes energy to do with no results... 

Mar 22, 2019 02:34 PM #23
Rainmaker
3,062,903
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Barbara, Always learning from my Marketing Guru YOU.  You should still write a marketing book!  It would be a best seller.

 

Mar 23, 2019 09:47 AM #24
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainmaker
4,863,666

Barbara Todaro

Marketing Agent for The Todaro Team
Ask Barbara Todaro a question...
*
*
*
*
Spam prevention