Zillow has just made the buyer/seller real estate market a breeze, offering their new software (Zillow Instant Offers), which lets sellers automatize the selling and offering of their own house, giving competitive offers (if the home qualifies), and erasing the middle man from the equation.
Now, buyers and sellers are the main target and income base of all local real estate agents. My point being… Is Zillow taking the middle man away?
Job automation has become a hard and real problem in this new information era. The job market appears to be sliming, giving certain professions a run for their money when being compared to machines and apps that can do a quicker, faster job than the human mind.
So, should real estate agents be concerned about this?
In my opinion, there’s no comparison between the human treatment and the mechanical option (which sometimes can leave buyers or sellers in the blindspot).
The thing is, Zillow will be giving options that are below market, there will be no one representing sellers or defending them from and evident lack of experience and business know-how. A concerned client will always look for a real life, flesh made agent that will help him understand the process, and get the best offer out there. There’s simply no comparison.