Magic March Marketing Challenge: Predictive analytics, A game changer

By
Real Estate Broker/Owner with Mackintosh REALTORS 82894

As the year began we had a demonstration in our office on a new program our MLS system is offering; REMINE.

This is a technology that will dramatically reshape the way REALTORS® and real estate consumers experience the process of selling and purchasing property.

Using predictive analytics in this program can help you discover where your next leads will come from. It takes all the big data and compiles it in one place. It pulls in public records, appraisal estimates , demographics for the area, mortgage information and if you upgrade to REMINE PRO you can track up to 10,000 properties and it provides contact information.

 

 

Predicting how the local market will develop can help save time and money. With REMINE's "sell score " you can home in on the properties that are most likely to sell. They provide mortgage information, an upgrade feature will also track  Judicial Watch to let you know if a distress situation is going on with a property owner such as a divorce.

 

 

You can narrow down your farm list to track specific properties and send personal letters or even know which ones are best to door knock. Another feature allows you to go in and upload your contacts (CRM) to the program. This way you will know when you should reach out to those in your sphere of influence.

 

I have used this program already on a number of CMA's this quarter and it has made the process much easier by having all the information in one place. The map of the neighborhood allows you to see all the recent activity right on your computer screen when sitting with your client.

 

 

This program is the beginning of a new era using big data to help determine and predict the real estate consumer's behaviors and patterns as this technology develops and matures.

 

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Rainmaker
3,579,061
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good afternoon Buzz. I have worked in many different MLS systems and none was really terrific. Good luck.

Mar 23, 2019 11:11 AM #1
Rainmaker
3,239,603
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Interesting software to be offered by an MLS and how progressive ! I know some of the software available on the open market that boasts "predictive" powers have had mixed reviews...hope yours is a home run !  Please keep us informed as to your progress with this tool !

Mar 23, 2019 07:34 PM #2
Rainmaker
4,956,557
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

I'll further look into this....bookmarked...

Mar 25, 2019 04:31 AM #3
Rainmaker
1,252,051
Raymond E. Camp
Howard Hanna Real Estate Services - Ontario, NY
Licensed Real Estate Salesperson Greater Rochester

Good morning Buzz,

Looks interesting or is it another way for them to prove their worth or money spent on them.

Make yourself an astonishing day.

Mar 28, 2019 04:12 AM #4
Rainmaker
3,243,249
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Technology is progressing quickly. It sometimes has me feeling good about being retired! Enjoy your day!

Mar 28, 2019 04:47 AM #5
Rainmaker
1,827,357
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

You still will need to Prospect to ( make the call) to these consumers to get their business. Many are afraid of Lead Gen !

Mar 28, 2019 05:07 AM #6
Rainmaker
2,976,416
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of Manchester NH's Leading Agents

It does look interested. Our MLS made a change and we went backwards having less technology than we had. Everyone hates it.

Mar 28, 2019 05:15 AM #7
Ambassador
2,860,202
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

predictive marketing isn't new... perhaps modified with new software, but something I've been doing my entire time in this business.  Of course I came to real estate from a marketing background. 

Mar 28, 2019 01:45 PM #8
Rainmaker
4,066,666
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Our MLS gave us free Remine to check out, and decided it wasn't for me.   Think the cost (after the free session) is pretty high.

Apr 03, 2019 03:24 PM #9
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Buzz Mackintosh

“Experience, reliable, leadership”
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