Most real estate agents understand that buying into lead generating programs is a waste of money, and if they have you sign a contract for a monthly fee, you will battle to cancel it.
Most agents also understand that listings are found with offline marketing. I use direct mail marketing postcards that are 6” x 9.5”. It’s a jumbo-jumbo postcard, and people respond to it.
The next question is “where should I mail?” How do I know I’m mailing to the right area? That question is answered by doing research in your area and creating a market report for the top 3 or 4 subdivisions.
You must go with the area of greatest movement. Areas that have sold well and have many sales are the areas that should be your main focus. If no one sells in a subdivision, that should not be your area of focus.
Negotiate a deal with a local printer who has low overhead. Whatever the monthly fee would have been for buying leads from a company, use that amount of money for your initial mailings. As you secure listings, close and receive income, increase the number of mailings by adding another subdivision to your database. Eventually, you will have a very healthy mailing, and with the greater number of pieces, you’ll improve your income.
You must remember that listings beget listings. When one or two of your signs pop up in a subdivision, you’ll surely begin the process of branding yourself as the “go to” listing agent.
Remember the “just listed, sale pending and closed another one” postcards that complement and strengthen your brand.
Just another thought to satisfy the question of where should I mail…..