Mailing Costs Money | How Do I Select The Right Target For Mailing?

By
Services for Real Estate Pros with RE/MAX Executive Realty 104763
https://activerain.com/droplet/5hLs

 

Most real estate agents understand that buying into lead generating programs is a waste of money, and if they have you sign a contract for a monthly fee, you will battle to cancel it.

Most agents also understand that listings are found with offline marketing. I use direct mail marketing postcards that are 6” x 9.5”. It’s a jumbo-jumbo postcard, and people respond to it.

The next question is “where should I mail?”  How do I know I’m mailing to the right area? That question is answered by doing research in your area and creating a market report for the top 3 or 4 subdivisions.

You must go with the area of greatest movement. Areas that have sold well and have many sales are the areas that should be your main focus.  If no one sells in a subdivision, that should not be your area of focus.

Negotiate a deal with a local printer who has low overhead. Whatever the monthly fee would have been for buying leads from a company, use that amount of money for your initial mailings. As you secure listings, close and receive income, increase the number of mailings by adding another subdivision to your database. Eventually, you will have a very healthy mailing, and with the greater number of pieces, you’ll improve your income.

You must remember that listings beget listings.  When one or two of your signs pop up in a subdivision, you’ll surely begin the process of branding yourself as the “go to” listing agent.

Remember the “just listed, sale pending and closed another one” postcards that complement and strengthen your brand.

Just another thought to satisfy the question of where should I mail…..

Posted by

       

Barbara Todaro

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038

508-918-9148

Exclusive Marketing Agent for The Todaro Team

 

             Copyright © 2009 - 2019 Barbara Todaro

                               All Rights Reserved



 

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Roy Kelley 05/04/2019 01:00 AM
Topic:
Real Estate Sales and Marketing
Groups:
The Art Of Marketing You
Bartender, Make it a Double
Old Farts Club

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Rainmaker
3,483,271
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Barbara. You are the consummate Marketer and yes you are soooooo smart.

Mar 25, 2019 07:50 AM #32
Rainmaker
381,063
Bruce Brockmeier
Internet Marketing Consultant to REALTORS® - Yorba Linda, CA
Coached By Crouch

Excellent advice!

Mar 25, 2019 08:33 AM #33
Rainmaker
4,826,473
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Bruce Brockmeier thank you.... it's all just common sense, like most marketing!!

Mar 25, 2019 09:05 AM #34
Rainmaker
2,453,600
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

I always enjoy reading your great marketing tips, Barbara.  And, I especially appreciate your willingness to share them!

Mar 25, 2019 09:40 AM #35
Rainmaker
2,453,600
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

CONGRATULATIONS Barbara, on having this blog FEATURED in the Old Farts Club group!  

Mar 25, 2019 09:41 AM #36
Rainmaker
805,425
Lanre-"THE REAL ESTATE FARMER" Folayan
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

Barbara do you have requirements for the subdivision(s) that you target such as 

Minimum of houses in a subdivision?

How long have the houses been built?

What is the turnover ratio?

Price range of Houses that you target?

 

I would love to know PLEASE. 

Mar 25, 2019 03:17 PM #37
Ambassador
3,744,650
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

BarbaraT- you really could teach marketing!!! You've provided excellent information. Yes, you have to spend money to make money but make sure that you're spending it in the right place. 

Mar 25, 2019 06:30 PM #38
Ambassador
1,648,338
Jennifer Fivelsdal
JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571 - Rhinebeck, NY
Mid Hudson Valley real estate connection

Barbara you always provide sage advice.  I have done the research and getting ready to increase my DM.  Thanks for sharing the size of the postcard you find effective.

Mar 25, 2019 08:42 PM #39
Rainer
19,888
Mari Velasquez
Olympus Executive Realty - Orlando, FL
Real Estate Agent serving central Florida!

Thank you for your guidance!  Just what I was looking for!

Mar 25, 2019 08:51 PM #40
Rainmaker
544,364
Peter Mohylsky, SoWal Is HOME.
Gulf Place @ 30A - Santa Rosa Beach, FL
Let me help you find your path to the beach.

Complementary and bring strength to your brand.  Makes sense to me

Mar 26, 2019 03:32 AM #41
Rainer
14,268
Tim Ball
EXP Realty, LLC. - Eau Gallie, FL

Great Advice!

 

Mar 26, 2019 04:20 AM #42
Rainmaker
2,413,341
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

How refreshing and meaningful when we hear a professional share

Mar 26, 2019 08:00 AM #43
Rainmaker
4,826,473
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Thanks, Kathy Streib there are many here who are formally educated with marketing...

Jennifer Fivelsdal large glossy photos work best...

Thank you, Mari Velasquez 

Mar 26, 2019 08:08 AM #44
Rainmaker
4,826,473
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Peter Mohylsky, SoWal Is HOME. anything we can do to strengthen branding is a worthwhile venture...

Thanks, Tim Ball 

Mar 26, 2019 08:10 AM #45
Rainmaker
4,826,473
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Richie Alan Naggar it's healthy to share....

Mar 26, 2019 08:12 AM #46
Rainer
468,049
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

Always excellent advice and post, plus a terrific referral by Ken Jones about GotPrint.com. Is there a significant difference in response using a jumbo, jumbo to a jumbo card?

I was going to send out a DM letter in a bright yellow envelope with graphics but after your post I'm thinking I should use the jumbo, jumbo card instead or I could test both and see the response to my CTA. 

 

 

 

Mar 26, 2019 05:01 PM #47
Rainmaker
805,425
Lanre-"THE REAL ESTATE FARMER" Folayan
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

Thank you very much Barbara Todaro for answering my question. I'd definitely keep that in mind.

Mar 26, 2019 05:07 PM #48
Rainer
205,991
Pete Baranowsky Jr
The Castle Team at Maximum One Realty Greater Atlanata - Dallas, GA
Selling Good Homes, Priced Right, Quickly

Thank you Barbara Todaro I always appreciate your wisdom

Mar 27, 2019 04:45 AM #49
Rainmaker
269,328
Dave Rosenmarkle
Highland Realty - Arlington, VA
31 years of providing fully satisfying service!

Really helpful post; great reminders!

Mar 29, 2019 05:41 AM #50
Rainmaker
58,132
Ricardo Mello
Manhattan Miami Real Estate - Manhattan, NY
Manhattan & Miami Real Estate Agent

Thanks for the advice Barbara

Apr 15, 2019 01:05 PM #51
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