Having a strong online presence is very important as a modern real estate professional. Are you equipped with the right tools to boost your standing in a competitive industry? These are 7 important things your website should feature to stand out.
Mobile and user friendly design
Mobile internet use has significantly surpassed desktop use, so if your website isn’t easy to use on smartphones and tablets, you’re already a step behind. Your website must incorporate responsive design elements that make your site content accessible on any browser, platform, or device because the majority of users search on-the-go.
Because Smartphones and tablets have smaller screen sizes, use touch input, and are often at the mercy of variable mobile connection speeds, you have to make users comfortable viewing your website on a mobile phone the same way they do on a computer. Making your website user friendly across all platforms is key to maximizing your online presence.
If your website is mobile-optimized, you will receive higher search rankings by Google.
Social media presence
It is very important that you make your social media presence strong because it seems business is run by social media these days. You may want to hire Social Media influencers and also ensure your contact information is prominent on every page of your website, and provide links to your social media accounts to enable quick and accessible conversations.
Ensure that listings are Featured
It is highly advised that you make searches fun and engaging for your users by publishing your latest best deals and recommendations on dedicated pages on your website. Ensure your website has featured pages because they work very well for real estate professionals that specialize on particular types or categories of properties.
Use customized layouts to summarize and make the pertinent info quick and easy to read if you want to showcase the best luxury estates in your area or highlight new and up-and-coming constructions
Users worldwide love websites that make their lives easier.
Visitors on your website are there to look for their ideal real estate buying or selling opportunities. This is why you must have search tools on your website. Search tools are indispensable for a real estate website because without them, users cannot easily find what they are looking for.
You should use both quick search toolbars and advanced search page on your websites because some customers are more experienced than others.
Pictures are the most powerful elements in any website for real estate.
Even though good content communicates important information and useful, intuitive features keep users engaged, images have the power to evoke emotions and capture the imagination of their viewers. As real estate professionals, you have to convey ideal living scenarios and lifestyles that listings often do not fully capture.
Placing your image strategically can effectively improve the readability of your content.
Try to ensure that users on your website do not have to make more than 3 clicks before they can get vital information about the listings on your website. This is to ensure that your website doesn’t become boring to the average user who just wants to do business without much hassle.
Reviews and Partnerships
Word of mouth is very important in the real estate business. A positive review or a familiar network connection may be the key to making you relatable in the eyes of a discerning potential client.
Reserve a section of your homepage for a few choice testimonials. Use testimonials that highlight your unique strengths as an agent, as well as a few memorable achievements. Try to get your clients to record testimonial videos preferably from homes that you helped them get, this will boost your credibility.
Include your key affiliations, as well, especially if you have key partners in your local community. Try to associate with recognizable companies and brands will instantly boost your credibility, then your partners will surely appreciate that you acknowledge them on your website.
If your company wants to focus on marketing and sales without worrying about the technical aspect of building a website then I recommend you seek a professional website design company like Spot Color Marketing. Your website will have graphics that impress and content that resonates with your customers. They will be your partner in real estate success.