Top 7 Web design tips for realtors

Industry Observer with Spot Color Marketing

Having a strong online presence is very important as a modern real estate professional. Are you equipped with the right tools to boost your standing in a competitive industry? These are 7 important things your website should feature to stand out.


Mobile and user friendly design

Mobile internet use has significantly surpassed desktop use, so if your website isn’t easy to use on smartphones and tablets, you’re already a step behind. Your website must incorporate responsive design elements that make your site content accessible on any browser, platform, or device because the majority of users search on-the-go.

Because Smartphones and tablets have smaller screen sizes, use touch input, and are often at the mercy of variable mobile connection speeds, you have to make users comfortable viewing your website on a mobile phone the same way they do on a computer. Making your website user friendly across all platforms is key to maximizing your online presence.

If your website is mobile-optimized, you will receive higher search rankings by Google.

Social media presence

It is very important that you make your social media presence strong because it seems business is run by social media these days. You may want to hire Social Media influencers and also ensure your contact information is prominent on every page of your website, and provide links to your social media accounts to enable quick and accessible conversations.

Ensure that listings are Featured

It is highly advised that you make searches fun and engaging for your users by publishing your latest best deals and recommendations on dedicated pages on your website. Ensure your website has featured pages because they work very well for real estate professionals that specialize on particular types or categories of properties.

Use customized layouts to summarize and make the pertinent info quick and easy to read if you want to showcase the best luxury estates in your area or highlight new and up-and-coming constructions

Users worldwide love websites that make their lives easier.


Search Tools

Visitors on your website are there to look for their ideal real estate buying or selling opportunities. This is why you must have search tools on your website. Search tools are indispensable for a real estate website because without them, users cannot easily find what they are looking for.

 You should use both quick search toolbars and advanced search page on your websites because some customers are more experienced than others.

Quality Images

Pictures are the most powerful elements in any website for real estate.

Even though good content communicates important information and useful, intuitive features keep users engaged, images have the power to evoke emotions and capture the imagination of their viewers. As real estate professionals, you have to convey ideal living scenarios and lifestyles that listings often do not fully capture.

Placing your image strategically can effectively improve the readability of your content.

Easy Navigation

Try to ensure that users on your website do not have to make more than 3 clicks before they can get vital information about the listings on your website. This is to ensure that your website doesn’t become boring to the average user who just wants to do business without much hassle.


Reviews and Partnerships

Word of mouth is very important in the real estate business. A positive review or a familiar network connection may be the key to making you relatable in the eyes of a discerning potential client.

Reserve a section of your homepage for a few choice testimonials. Use testimonials that highlight your unique strengths as an agent, as well as a few memorable achievements. Try to get your clients to record testimonial videos preferably from homes that you helped them get, this will boost your credibility.

Include your key affiliations, as well, especially if you have key partners in your local community. Try to associate with recognizable companies and brands will instantly boost your credibility, then your partners will surely appreciate that you acknowledge them on your website.


If your company wants to focus on marketing and sales without worrying about the technical aspect of building a website then I recommend you seek a professional website design company like Spot Color Marketing. Your website will have graphics that impress and content that resonates with your customers. They will be your partner in real estate success.


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Peter Mohylsky, SoWal Is HOME.
Gulf Place @ 30A - Santa Rosa Beach, FL
Let me help you find your path to the beach.

Thanks for sharing this information today, great content to review

Mar 25, 2019 04:19 AM #1
Keith McMullin
Port Aransas Realty - Port Aransas, TX
Port Aransas Real Estate

You hit the nail on the head by leading your post with mobile friendly design.  This is still overlooked despite the fact that the majority of RE web searches are now on mobile devices.  Great post!  

Mar 25, 2019 06:10 AM #2
Ian Ruzow
Oak Tree Development Group - Lancaster, PA
Ian Ruzow is principal and co-founder of Oak Tree

Fantastic tips!

Mar 28, 2019 06:13 AM #3
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

Good tips.  I hope you'll drum up some business from your activity here on Activerain.

Mar 28, 2019 09:37 PM #4
Rebecca Gaujot, Realtor®
Vision Quest Realty - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Hi Leif and welcome to the Rain. These are excellent tips. I need to add some search tools to my website.

Mar 29, 2019 05:10 PM #5
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much for sharing these tips.

Have a most productive April.

Apr 02, 2019 03:43 AM #6
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


Great tips, we have found that many do not understand quality images both in lighting (HDR) and composition...A

Apr 04, 2019 08:39 AM #7
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Welcome to AR and nice post with good suggestions. Well done. Interesting how placing the image can be as important as having the right image.

Apr 05, 2019 12:36 PM #8
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

All good tips to help agents promote themselves.

Welcome to the Rain!

Apr 09, 2019 07:44 PM #9
Michelle Carr-Crowe Just Call 408-252-8900 Top 1%!
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years


Thank you for sharing these tips for REALTORs about Web design.

May 16, 2019 10:10 PM #10
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Leif Price

Content Marketing Specialist
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