Let’s start off with some fact. 48% of mobile games revenue is by less than 1%of mobile games. This disparity is very common in the mobile game world where only a few games have been wildly successful. So what are the 1 percenters doing that other gaming and non-gaming mobile developers are not? The thing is, you should not for one minute be frustrated into thinking that the game you have developed can only fall into one extreme; wildly successful, or a monetary flop.
You can both recoup your investment and make decent money with your mobile game just by employing a great mobile game monetization strategy. This is assuming your mobile game offers a great idea, a great story, and a great well-designed user experience. Monetization strategies are not restricted to certain mobile game developers regardless of their experience. In fact, all you need is the willing ness to learn various strategies to monetize your mobile game. Mostly, a great monetization formula combines easy payments with great customer support and a finely-tuned strategy for monetization. Here are a few monetization strategies that are essential in driving players to be engaged, loyal and willing to shell out money for your game.
Don’t fall into the trap that has claimed many developers when it comes to game monetization. Planning your monetization strategy before you build will undermine the importance of making a decent earning from your game. Monetization planning should therefore be a priority game app development, and detailed in the early stages of developing your game because quite a number of its features will depend upon this plan. Like any monetization plan, you should learn to think like a marketer. Ask yourself who is the intended target audience of your game, who are your competitors and how to engage your audience and create a following. This requires honesty and makes it possible for you to decide on the various types of monetization available for your mobile game.
Choose from the Different Ways of Game Monetization
Whether you want to have in-app purchases, advertising, or freemium methods of earning money, you need to ensure that none of what you use is counterproductive. All of the above methods should still maintain the game’s user experience and you can review the data to see what is working by looking at the daily active users, session lengths and weekly active users among other metrics.
Have Great Support
Nothing makes a user fail to engage than terrible support. If your monetization strategy is to offer in-app purchases and commerce platforms, then there should be immediate support for users in case they want to ask something.
Make Payments Easy
Mobile game developers need to realize that making payments easy will result in more engagement and willingness to purchase by players. If on the other hand, your payment process is complicated, then players will not be willing to engage in the hassle of making in-app purchases.